Account Executive Marketing
Resume:
Contact information:
Melissa M. Templeton
**********@***.***
Summary
An experienced marketing and public relations professional specializing in campaign development and execution, media relations, copywriting and editing, and project management for organizations serving all levels of government (federal, state and local).
Experience
1. Marketing and Media Consultant, Boscobel Marketing Communications, 2000-present.
Developed, executed and managed marketing, PR and branding campaigns; led collaborative, multi-discipline marketing teams; promoted brands, products and services to target audiences in federal, state and local government and the Department of Defense.
• Duties: project management and team leadership; strategic planning; campaign development, execution and evaluation; copywriting, editing and design review for marketing and PR materials; media relations and proactive pitching for online, print and broadcast media; liaison with technical experts; management of relationships with team members, clients, contractors and other stakeholders; development and analysis of market research and competitive media comparisons; executive presentations; and event management.
• Helped develop, launch and expand “Power IT Down Day,” a government-focused energy savings event that recently won both the Stevie Award and the Silver Quill Award.
2. Senior Account Executive/VP of Public Relations, STG Marketing Communications, 1998-2000.
Led key agency accounts with technology and telecommunications companies, with a focus on PR and marketing for the public sector.
• Duties: media relations, proactive media pitching, news releases and other copywriting, media training, development of various marketing materials.
• Earned a 19:1 return on PR investment for a single client in one calendar year.
• Led a department of six PR professionals.
3. Senior Account Executive, Quill Communications, 1995-1998.
Managed key agency accounts with technology, biotechnology and telecommunications companies.
• Duties: account and project management, copywriting and creative concepts, executive presentations, market research and liaison with art department and subcontractors/freelancers.
• Helped grow a single project into multiple accounts across a large client company.
(Additional work history, as well as samples and references, available upon request.)
Education
Florida State University, 1990, Bachelor’s degree, magna cum laude, communications (emphasis: public relations).
Skills
Current skills include, but are not limited to:
• Excellent personal communication and presentation skills.
• Copywriting and editing across a broad range of media and materials.
• Pitching, placing and facilitating executive and subject matter expert interviews.
• Working with subject matter experts to repurpose complex content for various marketing and media needs.
• Adept with the usual suites of office software and equipment.
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