Sales Training

Shivani Srivastava

Address: Flat No: ***, Third Floor, Maa Sharda Complex, Near Power House,

Vikas Nagar Lucknow

(M): +91-969-***-****

Email: *************@*****.***

Seeking deserving positions with reputed organization

Professional Profile

A dynamic and result oriented professional, having experience in Radio Station, web contact writing and teaching. Possess skills in implementing various music innovations for increasing the visibility and augmenting the listenership. Adapt in performing, managing and dealing with the producers and RJ, in order to improve the wider listenership. An effective communicator with excellent information analyses, problem solving & organizational abilities.

Areas of Expertise

Music Scheduling

Implementing competitive music strategies to improve the show and enhance listenership growth.

Developing new music innovations by analyzing music trend.

Conducting market research to analyze and assess music potential and the ongoing trends, tracking competitor activities for providing valuable inputs to fine-tune music strategies.

Conceptualizing & implementing effective strategies and plans to drive music more effectively.

Trained the upcoming music schedulers for radio stations.

Career Development

Maharana Institute of Communication Studies as Lecturer April’12- till now

Broad Performance Areas

Training upcoming and budding talents for the Media Industry

Working as Freelance Web Content Writer October’11- till now

Aizaz Rizvi College of Journalism and Mass Communication as Lecturer October’09 –April’10

Broad Performance Areas

Training upcoming and budding talents for the Advertising and Radio Industry

Big FM Delhi as Music Scheduler August’07-September’08

Broad Performance Areas

Preparing Quarterly and Weekly Music Comparative Analysis of Delhi Radio Stations

Preparing promo plan according to RAM data

Handled the Amir Khan activity, ITA Awards Simulcast, Sonu Nigam Concert and Rock On Concert

Tracking the sales of album, ringtones download, TV music channels and Radio Stations for Delhi’s 100 Chartbuster list

Research the Music Trend to track the growth of song

Handled the RJ Mentions and Music Innovation

Successfully trained music schedulers for the other BIG Stations

Efficiently managed to oversee all aspects of the music policy

Radio Mantra as Music Scheduler March’07-August’07

Broad Performance Areas

Successfully handled seven stations music policy

Successfully handled PPL report

Maintained the music library and the reference

Worked as the producer for various shows

Radio One as Trainee Music Scheduler January’07- March’07

Broad Performance Areas

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Successfully handled the music scheduling and research work for the program “: Flashback”

Maintain the PPL report, music library and updating DAD

Provided the ideas and research for late morning show for RJ Bhawana

Academic Background:

P G diploma in Advertising & Public relations from Indian Institute of Mass Communication, New Delhi (2004-2005)

Graduated in commerce from National PG Degree College- Lucknow University (2001-2004)

Computer Skills: Knowledge about Enco DAD, Power Gold, Nexgen, MS Office, Adobe Premiere Pro 1.5, Sound Forge 7.0 & RAM

Other Distinctions:

Attended the BIG Champ and was awarded as the Big Champ during 5 day conference in Kuala Lumpur, Malaysia

In Feb’2008 BIG Delhi was Number 2 for two consecutive weeks according to RAM

Won second position in PC Quest contest for C++ programming on all India level

Actively participated in quiz contests at school level

Date of Birth: 11th April 1983

Languages Known: English & Hindi

Interest: Music, Movies and Photography.

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