EDUCATION
University of Minnesota-Twin Cities
May, 2002
Bachelor of Arts in Advertising from the School of Journalism and Mass Communications
Coaching Minor
PROFESSIONAL EXPERIENCE
DecoPac, Inc.
Anoka, MN
Assistant Marketing Manager 2010-Current
Manage design, development and marketing of standard, seasonal, candles, wedding, baby and basic bakery supply product lines. Total business $40M
Research trends, review competitive analysis and historical sales data to determine product line plans
Work cross-functionally with sales, purchasing and finance department to determine item projections and forecasting
Plan and execute comprehensive marketing communication plan for standard and seasonal lines in support of corporate initiatives and strategic marketing objectives
Initiate product line design and development requests from creative department
Lead development of product designs with suppliers
Request and review supplier quotes negotiating as needed to meet cost guidelines
Monitor production and shipping schedule timing to meet in stock dates
Prepare products for photo shoot, line reviews and sales presentations
Drive flyer layout, content and marketing message and proof final routing for accuracy prior to print
Product and category expert sales and customer service training and sales presentations
PORTU-SUNBERG MARKETING
Minneapolis, MN
Account Manager 2006-2010
Key contact for customers, vendors, stores and guests for key accounts
Strategize and execute product development with vendors and overseas partners for key accounts
Prepare presentations for line reviews including the compiling of historical sales data, competitive product market analysis and trend information
Ongoing competitive retail analysis consisting of trend shopping for new designs, ideas and items for products within territory, compiling into meaningful presentation for vendors and buyers
Create merchandising strategies and vendor product presentations for buyers
Program finalization including product and packaging approvals, item set-up and forecasting
Sales analysis, order tracking, customer order management and shipping tracking
60% territory sales growth in 2008 to $33 Million from previous year
TARGET CORPORATION
Headquarters- Minneapolis, MN
Sr. Product Coordinator 2002- 2006
Assisted Buyer, Product Design and Development and Target Sourcing Services teams in product development execution with vendors; Communicated product development strategies and designs with vendors and managed product through to execution
Manage all Target Marketing packaging projects in conjunction with Packaging Associate; Request vendor packaging inserts, hang-tags and proof information for accuracy prior to vendor production and shipping
Execute daily sample management processes including, sample tracking/requests, sample management, color processes, vendor compliance website maintenance, guest services issues and verify shipping assortment packs
Prepare and set vendor product for line reviews, planograming, imaging, packaging mock-ups, and smart labeling
SKILLS
Proficient with Microsoft Word, Excel, PowerPoint, Outlook and Publisher
Working knowledge of Adobe PhotoShop, QuarkXPress
Awards, Accomplishments & Internships
University of Minnesota Swimming and Diving Booster Club Treasurer-Current
Minnesota Thunder Professional Soccer Team, Promotions Intern-2001
Fox Sports Net Advertising Sales Intern-2000
1997-2001 University of Minnesota Women’s Swimming Athletic Scholarship
1997-2001 University of Minnesota Women’s Swimming Varsity Letter Winner
2001 Women’s Varsity Rowing Letter Winner
1999 Dorthy L. Sheppard Athletic Swimming Scholarship
1999 & 2000 Swimming Team Big Ten Champions
1998-1999 University of Minnesota Dean’s List
1998-1999 University of Minnesota Women’s Swimming Patty Berg Academic Award
REFERENCES
Sharon Lee, Supervisor Reference, Target Corporation
Ph: 612-***-**** *********@*****.***
Ashley Henjum, Peer Reference, Portu-Sunberg
Ph: 484-***-**** ******.******@*****.***
Nikki Bartz, Account Reference, Agio International
Ph: 612-***-**** ******@*******.***