Sales and Marketing Management

Jeff Johnson

503-***-**** **************@*****.***

Marketing Management

Brand Awareness Implementation / Strategic Partnerships-Alliances / Product Line Development

Integrated Sales & Marketing Plans / Budget Preparation & Management / Market Expansion

Marketing & Sales Life Cycles / Information Management / Operation & Process Improvement

Results-proven professional with 10+ years of experience in marketing / sales and leadership positions, building a record of success in developing marketing campaigns, strategies, and solutions that generate revenue growth.

PROFESSIONAL EXPERIENCE

Sales and Marketing Manager 2008-2009

AM Equipment, Jefferson, OR

Lead marketing operations and strategic direction with responsibility for bottom-line factors, including long-range planning, national product management, and sales development processes.

Performed industry wide market research & analysis on all aspects of the industry: trends/ fluctuations/ pricing/ R.O.I.

Create and preserve brand image through packaging, advertisements and other marketing collateral.

Oversee all external media, marketing collateral, web presence and customer communications.

Work directly with Engineering/Design group to provide market data/research, aiding in direction of design efforts, product features and price points.

Direct and manage 6 internal staff and network of external Sales Representatives globally.

Evaluate trends and perform analytical interpretations within the industry.

Identify and research conferences, trade shows and other events best suited to achieve company goals.

Determine optimum advertising avenues for products, throughout many industries.

Sourced and developed leads for Sales Reps via numerous marketing campaigns, industry research and competitive research models.

Created customer specific plans to recover business from lost or inactive accounts.

Led in the research and cost benefit studies of adding new products/services to increase revenue, for multiple market segments.

Design and implement sales strategies, specific to both domestic and international markets.

Create pricing structure based on true costs, international exchange rates and competitive placement.

Establish distribution networks in multiple foreign countries.

Created and implemented Sales and Marketing campaigns specific to industry segments, locations and product groups.

Launched new business development initiatives in targeted international markets, and track results.

Grew existing customer base by over 120% in a 12 month time period.

Created initial push into service parts market, with first year revenues exceeding one million dollars.

Successfully launched new products/ utilizing New Product Release media kits, press releases and product samples.

Championed overseas distribution in Thailand, Poland, Colombia, Argentina, Brazil and Chile.

Manage all corporate account information and customer database, including new accounts and prospect accounts through CRM database.

Marketing Manager 2005-2008

Halton Co, Portland, OR

Oversee multi-million dollar annual corporate marketing budget and manage all statistical data reporting to upper level management, while maintaining specific budgetary and labor goals.

Directly responsible for managing and branding major brands such as Caterpillar, Honda, Polaris, Genie, Whacker, Callaway Golf, Toyota, JLG, Toro, Husqvarna and others.

Plan, design and coordinate for as many as 50 events/trade shows annually, including national sales/marketing conference for 400+ attendees.

Championed the installation and roll out for new CRM (Customer Relationship Mgmt) system.

Design, build and maintain multiple corporate web sites and corporate intranet.

Increased corporate website traffic by 600% through the consolidation of multiple web entities, web optimization and creation of new web functions

Manage company merchandise (soft lines, footwear and accessories) stores at 6 branch locations.

Assist in the design, sampling, creation and ordering of all branded head wear, apparel, toys and miscellaneous accessories.

Supervise creation of TV commercials and industry training, safety and promotional films.

Integrate addition of multiple separate business entities, with their own brand identity and marketing plans.

Initiate call center marketing program for a variety of marketing/sales strategies.

Implemented email based lead generation program with a 10.5% response rate.

Marketing Manager / Team Manager 2003-2008

One Room Industries, Inc., Portland, OR

Develop working relationships with vendors to obtain goals of profitability, product and promotional positioning.

Develop and maintain project schedules and monitor work flow through implementation.

Strengthen brand awareness throughout multiple industries by creating professional and amateur teams within a variety of action sports industries.

Work with event teams to optimize merchandising and promotions strategies while creating sponsorship programs.

Professional Athlete / Brand Ambassador 1996-2007

Multiple Companies, Portland, OR

11+ years as a professional snowboarder, representing numerous companies.

Over 15 year’s involvement within the action sports industries.

Experienced product development/improvement with Gloves, Bags/Packs/Luggage, Eye wear, Soft Lines, Outerwear, Back country Products, Footwear, Helmets/Protective Gear and Surf.

Attend industry trade and sales events worldwide; SIA, ASR, MAGIC, Pool, ISPO, etc..

Knowledge of contract negotiations, sports agents, contract law and industry sponsorship.

Experienced in Brand Management, Product Design and Promotional Marketing.

EDUCATION

Cornell University Johnson School

MBA Program In Progress

Portland State University

Portland, Oregon Completed 2003

Bachelor of Science, Marketing

Montana State University

Bozeman, Montana Completed 2001

Bachelor of Science, Business Management

Bachelor of Science, Economics

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