Advertising Manager
Resume:
Michael W. Wingfield
Norfolk, VA 23507
*.*********@*****.***
Skills:
Proven performance in advertising, media, marketing, public relations, promotions, communications and sales. Proven proficiency in German.
Experience:
5/2005-9/2006. 10/2006-10/2007 The Virginian-Pilot Norfolk, VA
Classified Advertising Sales- Contract Classified/Retail Sales
Responsible for inbound customer contact, providing Classified Advertising solutions for inbound customers, copywriting, proofreading, production/layout & upselling of ancillary products. Move to Contract Team: Maintain, advise & grow client list of local & national Contract Classified and Retail customers, copywriting, production/layout of advertising, maintenance of account records.
3/2003-9/2004 Chanello’s Pizza Corporate Office Virginia Beach, VA
Promotions Director
Responsible for all aspects of promotions, including advertising, public/media relations and institutional sales for high-profile regional pizza chain. Worked closely with various print and broadcast media to implement marketing plans, responsible for creating and implementing initiatives including the "Reader Rewards" program with Norfolk Public Schools. Responsible for community service and charity activities including corporate representation in St. Jude's Dream Home telethon, Habitat for Humanity builds, Red Cross/Foodbank "Thanks for Giving", and service to the local military community. Served as a member of the "Senior Management" team that oversees operations and marketing efforts.
8/2002 - 3/2003 Regent Stone Products Virginia Beach, VA
Account Manager
Responsible for sales of specialty equipment and tooling for the stone working industry. Duties include new business development for national sales territory, reestablishing relationships with former customers, account maintenance, training, and technical support. Editing/copywriting on product catalog.
11/2001 - 7/2002 Sinclair Telecable WKOC 93.7 The Coast Norfolk, VA
Account Executive
Responsible for new business development, management of existing accounts and sales of radio advertising and event sponsorships. Responsibilities include copywriting, media research, campaign development agency contact, and production.
8/1999 - 3/2001 TMP Worldwide New York, NY
Account Executive
Responsible for full range of recruitment advertising solutions, including primary client contact for account maintenance, advertising cost assessment and placement (on-line and print) and media research for recruitment advertising accounts including divisions of Hershey Foods, Nabisco, Avon, ABB, and Depository Trust. Duties included heavy copywriting/editing, and reconciliation of billing disputes.
9/1996 - 3/1999 Thomson Financial Publishing/Securities Industry News New York, NY
Account Manager/Sales Representative
Display classified advertising sales. Responsible for sales of product and service, professional recruitment advertising, web directory advertising and created industry events calendar for publication of record in the securities operations and technology industry. Prior position as account manager in circulation department. Responsible for sales and maintenance of institutional circulation accounts as well as sales of industry-specific conferences. Handled database operations, international and domestic sales and customer service.
1/1995 - 1/1996 Radio Station Jazz Radio Berlin Berlin, Germany
Producer/Announcer
Key role in start-up of Berlin’s first jazz radio station. Host of daily German-language drive-time morning show, wrote and produced in-house promotional spots, coordinated advertising placement, conducted personality interviews, responsible for technical maintenance, automated broadcast operations, and training of on-air staff.
11/1991 - 9/1993 Strick- und Volkskunst KG Heidelberg, Germany
Sales Representative/Buyer
Responsible for sales of specialty European handcrafted folk art and gift items. Specialized in bilingual customer service, product procurement, cash and inventory control.
10/1990 - 11/1991 Radio Station AM 1370 WHEE (CBS Affiliate) Martinsville, VA
Account Executive/Assistant News Director
Responsible for advertising sales, campaign development, agency contact, copywriting, and production of commercial spots. Compiled and broadcasted local news and worked as announcer.
1992 Karl Ruprechts Universitaet (University of Heidelberg) Germany- Baden Württemberg-Heidelberg Chosen as Teaching Assistant in the English Seminar, Spring/Summer Semester1992
9/87-6/1989 Old Dominion University US-VA-Norfolk Interdisciplinary Studies (B.A.) program in language, economics and liberal arts
1982-1987 Tidewater Community College US-VA-Portsmouth/VA Beach
Associate Degree Program/Advanced Liberal Arts Curriculum
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