Sales Marketing

Allen S. Novock

***** ********, **********, ****. ***** Email: ********@*****.*** Cell 734-***-****

Work Experience:

Sales & Business Operations Intern August 2011 - Present

Airfoil Public Relations, Southfield, Mich.

Worked on multiple account teams, including Microsoft Industry, Microsoft SMB, Microsoft OEM, eBay Motors, Brookstone, Vyatta and CiRBA.

Piloted a sales training program based on Airfoil’s social and digital strategy in order to increase revenue by 6% across the entire agency.

Developed and implemented a daily competitive digest for their Microsoft account, the largest and most integral client to the organization which is issued to high level executives within the organization.

Established digital email templates to better merchandize the firm’s work providing greater visibility to clients and stakeholders.

Published detailed social and traditional reports highlighting measurements and trends within social and digital media.

Responsible for technical and strategic insights for teams to utilize as part of daily client deliverables to foster team and client success.

Provided and executed integrated marketing strategies for both the agency and client as part of business development process aligned to the Sales & Marketing team.

Offensive Coordinator July 2011 - Present

St. Michaels Elementary School, Livonia, Mich.

Championed $8,000 toward school funds, new uniforms, and proper equipment through a charity golf outing.

Plan, prepare, and evaluate weekly practice schedules and game plans.

Manage and report on events such as registration equipment, and revenue sharing.

Motivate and delegate best practices that improve individual player skill set.

Manager/Head Swim Coach August 2003- September 2009

Burton Hollow Swim & Racquet Club, Livonia, Mich.

Spearheaded the initiative to change our POS system in order to cut down time on registration and increase productivity across the entire staff.

Achieved Lifeguard certificate

Established rapport with students and parents through constant communication and positive reinforcement

Implemented training programs for achieving personal and team goals

Skills/Accomplishments:

Created a professional brand management market segmentation report for Crocs which included a market situation analysis, psychographics, demographics, product-related behavioral characteristics, consumer market segmentation analysis, and was able to identify Crocs target market.

Created a marketing strategy plan report for Greater Dayton’s MetroParks.

B2B and B2C social media management, marketing and monitoring, technology, public relations, research, marketing, brand strategy, web authoring, traditional and social media reporting, SEO .

Participated in the Education Abroad program in Rome in the summer of 2008. I was constantly challenged and gained a new level of independence.

Education:

University of Dayton, Dayton, Ohio May 2010

Bachelor Degree in Marketing and Finance

Presidential Scholarship

Graduated with Honors

Member of Varsity Football Team

University of Detroit Jesuit, Detroit, Mich. May 2006

GPA: 3.8/4

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