Manager Sales

DAVID C. ROSENBERG

* ***** ****, *** ****, New York 10956 845-***-**** **************@*****.*** www.linkedin.com/in/davecrosenberg

SUMMARY: Finance professional extremely adept at rapid capability building, managing change and bridging the gap between Finance and Operations. Innovative thinker with a proven track record of identifying efficiencies contributing to process improvement, streamlining of business processes and profitability. Dynamic work style with ability to work in all types of environments. Experience in developing staff in team structures. Accomplished communication skills with extensive experience in dealing with all levels of an organization. Expertise includes:

Business Planning & Analysis

Trade Marketing Finance

Change Management

Decision Support

Variance Analysis

Financial Modeling

Coaching and Mentoring

Corporate Communications

Forecasting

Process Improvement

Sales Planning

Budgeting & Planning

Policies & Procedures

Cost Benefit

New system Implementation

EXPERIENCE

KRAFT FOODS (May 1999 – Present)

Manager, Financial Planning & Analysis - Beverage Business Unit June 2008 – Present

• Compile sales information from Sales Director and Category Sales teams to facilitate monthly discussions with Senior Leaders.

• Consolidate Category results/projections, prepare analyses for Senior Management to facilitate discussions with HQ for all monthly closes, quarterly forecasts, three year Strategic Plan and the annual operating plan.

• Acted as Key Liaison with Sales Group and HQ for the Daily bookings report. Resolved issues in a timely manner.

• Perform quarterly and annual “takes to make” revenue and profit ad hoc analyses.

• Develop new, train new users and communicate changes to analytic tools and models.

• Named as a “Key User” and “Hyper care Liaison” for the new SAP system implementation, communicated Business Unit user issues with HQ team to expedite solutions.

• Led the development of the Beverage Business Unit product hierarchy for two new system implementations.

Manager, Planning and Analysis – Green Coffee Office, Beverage Business Unit October 2004 – June 2008

• Led the Management, Training and Development of a direct staff of six and an indirect staff of three.

• Prepared earnings variation analyses for monthly closes, quarterly forecasts and annual operating plan, identifying and assessing

opportunities and/or risks.

• Key Liaison with Operations Finance, Business Team Finance, and Planning and Reporting.

• Provided value added analyses on proposed new coffee blends as well as other Productivity initiatives.

• Scheduled, documented and reviewed fourteen Sarbanes-Oxley related internal control tests.

Manager, Business Analysis – Dry Packaged Desserts December 2001 – October 2004

• Provided overall business and financial support, in a leadership and advisory role, to the Dry Packaged Desserts Business Team.

• Led Business Team in preparation of Marketing Plans, Annual Operating Plan, and Quarterly Forecasts, identifying and assessing opportunities and/or risks.

• Challenged Business Team, by performing Financial Analyses, to spend Advertising, Consumer Promotion, and Trade dollars on highest payback options.

• Provided value added analyses, on category initiatives, which drive key business decisions. (e.g. Alternative Packaging, Category

• Strategy shifts, SKU Pruning, Pricing, new business ideas, and volume/spending tradeoffs)

• Asked by Cereal Finance Director to work with Operations Finance (Cereal and Desserts) to resolve Annual Operating Plan manufacturing costs input discrepancies.

Operations Business Team Finance Manager – Post Cereals May 1999 – December 2001

• Led the Cereal Operations Finance team through all of the forecast, and actual closing cycles, ensuring all deadlines were met, helping improve forecasting accuracy.

• Analyzed costs and Capital needs for Cereal Division new product plans, ensuring highest payback projects were pursued.

• Tracked and communicated emerging issues, as they related to product write-offs, donations, plant trials, and molds & dies, to minimize write-offs and P&L exposure.

• Provided analytical support for Plant and Product Harmonization projects, as well as Productivity projects.

• Developed Least Cost sourcing and capacity analyses, providing team with the most cost efficient and financially feasible options.

• Led cost estimation process, and participated in two insurance settlement claims, for contaminated vendor supplied ingredients,

eliminating the P&L exposure to the Post Division. In one case, recouped lost profits due to lost shipments. Received ABCD achievement award.

DAVID C. ROSENBERG

7 Glenn Lane, New City, New York 10956 845-***-**** **************@*****.*** www.linkedin.com/in/davecrosenberg

EXPERIENCE (Continued)

NABISCO FOODS GROUP (December 1995 – May 1999)

Brand Finance Manager - Planters Specialty Company November 1997 – May 1999

• Led the ongoing Financial Analysis and Financial Forecasting processes for the Milk-Bone product line, supporting the Senior Product Manager of brand by providing financial guidance.

• Performed Financial Analyses including new product costing, pricing strategy impacts, cause and effect analysis on volume trends, and spending effectiveness for all Milk-Bone products.

• Managed the Trade Spending transition process after the sale of the Margarine business.

Senior Financial Analyst - Tablespreads Company December 1995 – November 1997

• Analyzed the status and measured the results of various Packaging Productivity programs.

• Led the forecasting, monitoring, accounting and analysis of all elements of Trade Spending in support of the Business Unit Financial Managers, Manager of Marketing Accounting as well as both Regional and Brand Marketing.

• Prepared and Analyzed a “Gross Sales and Volume Tracking Report” for all Margarine brands to ensure meeting key financial goals.

• Managed the Raw Material Commodities forecasting model.

THE PILLSBURY COMPANY (May 1994 – December 1995)

Senior Operations Analyst – Häagen-Dazs Division May 1994 – December 1995

• Consolidated Annual Operating Plans, Budget Reviews and Quarterly Forecasts.

• Analyzed Product Re-formulation Cost Comparisons, as well as Product Margin Rationalizations.

• Designed “Operations Summary of Results” Report and “Cause of Change” Charts for monthly review meetings. Worked with Manufacturing Plants, Purchasing Department and Logistics Department to generate this information.

• Designed a new Purchase Price Variance Report to better understand and control the variances.

• Created “Weekly Key Performance Indicators” report to track line speeds, customer service levels, and plant efficiency levels.

• Special Projects: Initiated Operations Benchmarking vs. other Pillsbury Plants. Led the Häagen-Dazs Benchmark Study on Corporate Operations that compared the division to 23 similar companies.

NATIONAL MEDICAL CARE

Senior Cost Analyst – Medical Products Division June 1991 - May 1994

• Prepared Product Cost Analysis for the Sales and Marketing Department.

• Analyzed Operating Variances and Reviewed Budgets at six manufacturing locations.

• Supervised Physical Inventory Audits.

• Created and Implemented Records Retention Procedures to ensure regulatory compliance.

NICE - PAK PRODUCTS, INC.

Senior Cost Analyst September 1988 - June 1991

• Created “Labor and Raw Material Waste by Machine” tracking report.

• Developed New Product Cost Estimates for the Sales and Marketing Department.

• Analyzed labor utilization, purchase price and plant spending variances.

• Prepared profit and loss statements by division and production location.

EDUCATION: M.B.A in FINANCE Iona College

B.S. in ACCOUNTING State University of New York at Albany. Dean’s List

SKILLS: Hyperion Essbase, Oracle Financial Analyzer (OFA), SAP, Nielsen on Demand

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