Marketing Specialist, Events Consumer Goods

Jennifer L Dennis

*** *** ****** **, ****** PA, *8917

267-***-**** ****************@*****.***

Summary:

Quality focused professional with 5 years experience working for Fortune 500 companies in marketing, logistics and procurement.

Core Competencies

•Business Event Management

•Marketing

•Inventory Management

Technical Skills:

Google Analytics, Engage, BPCS, SAP, Kronos, GUI, Excel, PowerPoint

Education:

•MBA, Management, William E. Simon Graduate School of Business, University of Rochester, Rochester, NY.

Completion of four classes: September 2010-March 2011, GPA: 3.2.

•Bachelor of Science Major: Business Management: Minor: Communications 3.4 GPA, Eastern University, St. Davids, PA, May 2007.

Professional Experience:

Siemens Industry Inc, Spring House, PA 2011-June 2012

Marketing Communications Specialist- 1 Year Contract

Managed the creation and execution of marketing communication materials to support marketing plans and programs.

Responsibilities:

•Spearheaded national and regional tradeshow activities including; pre-show planning, marketing materials, promotional give always, show services and analyzed event turn to maximize ROI.

•Orchestrated and increased internal/external communications through newsletters, PowerPoint presentations and internal TV monitors and website updates for tradeshows.

•Pioneered the development of a social media calendar for Blogs, LinkedIn, Facebook and Twitter boosting monthly postings by 65%.

•Orchestrated promotional content with marketing managers to craft positioning statements, key messages, imagery, and facts and figures for the business unit.

•Implemented keyword research project which increased web page clicks by 80% Google Adwords.

•Restructured the maintenance of print and electronic libraries for use in advertising, brochures, internet development, presentations and tradeshows resulting in a 15% decrease in out of stock literature.

•Increased editorial advertisement exposure by 5% through the creation of an editorial calendar for managing yearly advertisements.

Event Escentuals, Dublin, PA 2010 – Present

Owner/President- Part Time

Generate event design, logistics and design concepts for small and large clients.

Responsibilities:

•Developed, planned and researched multiple event concepts, layout of event space and detailed timeline of event tasks.

•Handled vendor management, research, and website creation.

•Coordinated, designed and managed printed materials including, save-the-date flyers, invitations, collateral and RSVPs.

North American Breweries, Rochester, NY 2009 - 2010

Materials Coordinator/Business Development Associate

Managed a portfolio of national vendors and distributor accounts for, Mark Anthony Brands (MAB).

Responsibilities:

•Established strong vendor relationships to gain involvement and ensure high quality service.

•Analyzed consumption rates and trends data, which was used to reduce inventory in-house by 65%.

•Managed monthly inventory reconciliation of 200 types of sub components for 60 parent SKUs.

•Serviced all finished goods sales orders to distribution facilities with a customer base of greater than 200 accounts.

•Acted as a liaison between plant, vendor base, and corporate purchasing groups to monitor the quality of inbound materials.

Kraft Foods Inc., Batavia, NY 2007 - 2009

Logistics Supervisor

Managed daily operational tasks of all logistical arrangements from delivery routes to management of 25 unionized staff personnel

Responsibilities:

•Developed a process document to decrease distribution voids in the retail store leading to a 15% increase in available shelf space for western New York retail stores.

•Reviewed demand forecast to prioritize inbound inventory, which contributed to 4% increase in fill rate of 95.4%.

•Strong presence and active role in employee engagement, which contributed to 10% increase in picking accuracy and .5% increase in delivery units per hour.

•Conducted quarterly inventory reconciliation reports, weekly code date verification and submission of damaged and aged products for liquidation, resulting in a 34% decrease.

Eastern University, St Davids, PA 2005 - 2007

Publicity Manager

Responsibilities:

•Oversaw the coordination of marketing and publicity for all student activities board events.

Oversaw all advertising communication and promotional campaigns for all events campus wide.

•Prepared weekly promotional materials such as table tent flyers for the dining commons, display cases in the student center, the public reader board, PowerPoint presentations for all campus TV and newspaper.

•Increased advertising demographics by 80% by implementing computer wallpaper flyers on all library computers.

•Encouraged and planned event partnerships with other campus groups including the student government association, student clubs and academic departments.

Selected Accomplishments:

Kraft Foods, Inc. Retail Leadership Program: 2008-2009

•Nominated to participate in Kraft Foods, Retail Leadership Program. During this one-year program I attended seminars on leadership skills, marketing skills and communication skills with a focus on the retail market

Students In Free Enterprise (SIFE) 2005 - 2007

Member

•Generated revenue through event sales and sponsorships resulting in a 33% increase over the previous three years.

•Coordinated event calendar forecast, budget, event registration, invitation and promotional marketing material to all campus students for professional round table events.

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