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Senior Developer, Drupalist, Digital Strategist

New York, New York, 11221, United States
March 01, 2011

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Kelly Bell

** ****** **. #**

Brooklyn, NY *****


Twitter: @kelly | @gothamdrupal

Locations: NYC, PDX


12+ years of Digital Strategy, User Experience, Information Architecture, Design, Usability, Coding and Production Experience using Best Practices, Coding Standards; specialties include Communities, Agency and Healthcare industries

8+ years of development experience, using *html, xml, css, Flash, Actionscript, Javascript, LAMP, WSDL, MySQL, SQL, Oracle, Java, Ruby/Rails, AJAX, Design Patterns, IDEs and other standard enterprise development and coding protocols

Most recent sites: (Intel Health) and

4+ years Community/Web 2.0 specialties, Drupal Specialist, FOSS, CTR:1, Strong Drupal Community Supporter

Vertical Market / Industry Expertise:

15+ years Internet Community/(micro)Blogging/Web 2.0/Social Networking/BBS experience

15+ years IT, Web, Interactive, Advertising Agency

and Marketing Communications experience

12+ years Entertainment, Music, Sound Design/VO/Video

10+ years Printing and Publishing experience

8+ years Education, LMS and Training experience

8+ years Health Care experience

6+ years Financial Services experience


Drupal Specialist – Site Building, Themeing and Development (CertifiedToRock: 1)

Digital Strategy, Information Architecture, User Experience, Usability and User Testing, Analytics and Metrics, Graphic Design, Systems Analysis and Architecture, BA/BI

Web Application Development (Web 2.0), Testing

Project Management/Training and Education

Excellent Technical/Educational/Business writer

Video/Audio Editing and Sound Design

Strong leadership/Communication Skills

Musician, Sound Design and Production

Strong logic skills/creative thinker

FOSS Community Contributor


Graphics: Fireworks, Photoshop, Illustrator, Balsamiq, AxureRP

RIA: Flash/Actionscript 3

IDEs/frameworks: Drupal, eclipse, Visual Studio, Prototype

Animation: Maya, 3D Studio Max, Blender

Video: Final Cut Pro, Boris fX, Motion, After Effects

CMS/LMS – Serena Collage, Drupal, RoboHELP, Moodle, Joomla, WordPress, TIBCO Portal Builder, GI

Dev.: CSS, Javascript (Design Patterns, prototype), Ruby/Rails, LAMP, APIs, PHP, XML, DHTML, Dreamweaver, oXygen, xmlspy, SciTE, DOpus, MS Network Analyzer, Notepad, FTP

SEO/SEM: Google Analytics, AdSense, AdWords, Webalyzer, WebTrends, Omniture, Google Site Optimizer, Google Webmaster Tools, Drupal SEO specialist

Source Control: Git, CVS, PVCS, SourceSafe, SVN

OS: PC, Mac, *nix (Ubuntu specialty)

Database: SQL, MySQL, Access, Oracle (CMSDK)


Web 3.0: HTML 5, Drupal 7

Print: Quark Xpress, InDesign, InPosition

Sound: Ableton Live, ProTools, Reason, Logic

Project Management, Testing and Documentation: MS Office, Visio, Project, AxureRP, Basecamp, ClockingIT, Mercury suite, Jira, redmine, SimpleTest

Social Networking: Twitter, LinkedIn, Blogs (various), Facebook, MySpace, YouTube, many others


Drupal Association, Individual Membership; username: kbell (4 years)

Information Architecture Institute (IAI) Member #6621 national

Usability Professionals Association (UPA) national, local

Interaction Design Association (IxDA) national, local


Numerous DrupalCamps, Drupal Dojo sessions (teaching and learning), webinars and BarCamps, blogs, conferences

Completed 20 CPEs in ‘01 in theoretical mastery of emerging concepts such as xslt/xml, UML, WAP and wireless internet & mobile commerce solutions, best-practices, agile, iterative development methods and MS integrated enterprise solutions.

Macromedia Advanced Application Development (Flash/Actionscript) courses

Acquired 500 CEUs since becoming a Texas Certified Educator in 2003

I am an aggressive lifelong learner, and am constantly acquiring new skills and information of both personal interest and relevance to my career. I am a member of many technology-focused User Groups and attend meetups and BarCamps often.


Bachelor's Degree, Linguistics, University of Texas at Austin, TX – Graduated 2003

SBEC Standard Texas Educator’s Certificates: Trades and Industrial Certification with endorsements in Media Technology, Advertising, Graphic Arts and Diversified Career Prep.

(CATE) Technology Education certificate (January, 2005)

Media Technology, Advertising Design, Graphic Arts, DCP (June 2004)

Technology Applications certificate (December, 2004)

SBEC Standard Teacher's Certificate, Austin, TX - 5/2003 - 5/2010

CATE Alternative Certification Program, Austin, TX * 6/2002 - 6/2003 Region XIII Certification

Career and Technology Education (CATE) Trades and Industrial endorsements

Gifted and Talented Educator Certificate (2006, Austin ISD)


Founder and Lead Developer – Gotham City Drupal. New York, NY 3/1/2010 – present

An Acquia Partner, Gotham City Drupal is a collective of freelance Drupal specialists – UX/IA specialists, project managers, site builders, system architects, developers and themers – who work together and support one another in delivering the highest-possible quality Drupal solutions to clients of all sizes and markets. We accept projects of any size and scope, and our flexible staff and low overhead allow us to give clients the best of both worlds: the flexibility, dedication and lower costs of a freelancer combined with the breadth of skills, diversity of talent, stability and “backup” of a development company.

Director of Digital Strategy – Count Me In. New York, NY 3/1/2010 – 12/15/2010

Responsible for advising C-level executives on all company digital strategies; responsible for ongoing development of the company online presence(s) -- webmaster, design manager and project manager:

Director of Digital Strategy – Melity Consulting. New York, NY 6/22/2009 – 3/1/2010

Advise C-level clients and subordinate teams to create enterprise digital strategies for customers and internal clients

Manage design and development teams to execute these strategies to completion using myriad resources, including offshore, onsite and offsite resources

Analyze and document strategies, projects, best practices, recommendations, deliverables, statistics, metrics/analytics, usability studies and projects using industry-standard tools and excellent communication skills

Specialties include such technologies as Drupal, Twitter, Facebook and other Web 2.0- and Community-enabling systems, SEO, CMS, Development environments, Best Practices, Coding Standards and Usability implementation

User Experience Manager - Bulldog Solutions, LLC. Austin, TX 5/5/2008 – 6/19/2009

Create and implement best practices and standard operating procedures for the Enterprise around User Experience, Information Architecture and Usability

Redesign current enterprise applications and design new enterprise, client-facing and client-owned applications, design Enterprise Bus, consult on visual designs and usability for all applications

Code (HTML, DHTML, CSS, javascript, PHP, xslt, Ajax) and Configuration of Content Management Systems (CMS) (Drupal, Sharepoint, asp.NET proprietary enterprise applications), optimize code, database queries and performance

Search Engine Optimization (SEO) and Search Engine Marketing (SEM), Analytics / Metrics analysis and reporting

Implement Usability Testing, development frameworks and other best-practices around discovery and development

Advise Senior Management regarding ongoing advances in best practices and emerging technologies, and provide strong scaffolding and support for IT development efforts

Foster teamwork and cooperative interaction extending from Client-facing initiatives forward, throughout the UX, creative, development, QA and pre-and post-development usability testing phases of work

Team, resource and Project Management for all “Professional Services”-level client engagements

Design and implement QA and Testing initiatives

Web Developer and UX Specialist - Ajilon Consulting – (client ERCOT, Taylor, TX) 5/10/2006 – 5/5/2008

Nodal Market Redesign Project

Creating enterprise- and market-wide web applications and sites using industry standard best practices and the following tools: XHTML, Javascript, CSS, Cold Fusion, Dreamweaver, Fireworks and the Serena Collage CMS, UI customization for Ruby/Rails and Java custom apps and for MS Sharepoint (WSS 2003 and MOSS 2007); 1 of 2 developers for Market Information Systems (MIS) Portal for Nodal Market Redesign project using TIBCO Portal Builder, xml, xslt and other dev tech as appropriate – a multi-million-dollar market participant-accessible secure internet application

Responsible for ongoing development of and user support for the Nodal Market Redesign public-access internet presence (

Producedand delivered weekly Texas Nodal News, an email-deployed subscription-based newsletter (all issues available at

Gathering and creating Business/Technical/Functional/Testing Requirements documents, wireframes, prototypes and frameworks using Visio, Project and Office

Creating and implementing User Interface, Usability and Metrics Standards

Application and Systems Architecture, Application Testing, Usability Design and Testing, User Interface Design, Troubleshooting (Mercury Quality Center, issue tracking with Jira, redmine, Bugzilla)

Design of: logos, site graphics, corporate metrics standards, business and technical requirements documents standards, charts, graphs, pages, wireframes, document templates, prototypes

Designed, conducted and analyzed usability & user experience tests for Operations and Systems Planning (OSPD) redesign project; acted as co-developer lead and writing conceptual and detailed design and systems architecture documents for same

Iterative (Agile, Scrum, XP) development and software support for Corporate Applications department

Freelance Web Strategy Consultant, Developer, Usability Specialist and Graphic Designer 12/1990 - Present

Name and business focus reorganization in 2009, DBA: Gotham City Drupal

Chariot Communications, New York, San Francisco, Austin, Twin Cities, Portland, OR

Digital Strategy, Usability, Design, Development, Custom Audio and Sound Design, coding, project management, production and electronic prepress, primarily for IT, education, consulting, advertising and marketing clients

Web Application Design and Development of rich web applications using standards-based UX and OOP and W3C best practices via various technologies, methodologies and platforms (Javascript, dhtml, css, xml, xslt, Ajax, wsdl, databases, Flash, Actionscript, audio, video, etc.) Cross-browser, multi-platform awake and aware

Consulting and Training Services, including Instructional and Curriculum Design, Corporate Training Services, Custom Educational materials design and production and audio annotation (voiceover) work

Extensive work with all major high-end visual communications, illustration, color separation/ prepress, page layout and web development tools

Clients include: Apple Computer, Total Creative (later KPMG Consulting), American College of Rheumatology, Esurance, Holt, Rinehart & Winston, Target, publicis technology, Blooming Tree Press, Llewelyn Publications, Martin/Williams Advertising, William M. Mercer, Inc., Ecolab, Arnold Design, Gardner Design, Kamstra Communications, U.S. Communications (Apple Computer and Levi’s accounts), Gardenburger, MCAD, adidas, Nike, Johnson-Wolverton, Weiden & Kennedy, Nike, IKON Office Solutions, Rowland Sullivan and 3M among many others.

High-end color retouching and electronic prepress; film/proof output using Mac, Scitex and high-end imagesetters; color-correction, quality control; film compositing; contract color proof production and customer education/technical service

CATE Technology Facilitator - Gonzalo Garza Independent High School, Austin, TX 6/2004 - 5/2006

Instructor of Technology, Computer and Journalism 10-12 grade classes, at award-winning, nationally-recognized innovative publicly-funded secondary school

Developed and taught course curriculum for subjects including: Animation, Webmastering, Nonlinear Video Editing, Audio Production, Graphic Design, Production and Electronic Prepress, Photography (digital and analog) Journalism (Newspaper/Yearbook – writing, editing, xml, blogging, css, Javascript, html, content management), Computer Maintenance Technology (A+ Certification, hardware/software/networking, etc.)

Established inaugural chapter of SkillsUSA, an international skills/leadership organization which earned twelve Gold and six Silver District medals, and two Silver Medals at State competition over a two year span.

Implemented Media Tech class which aired a daily video news program resulting in Austin ISD declaring Garza a Media Technology Learning Community in first year

Instructional Design and Curriculum Writer for the Austin ISD for Media Technology District-wide, and for all my classes at Garza; instructional technology specialist, Gifted and Talented-certified educator

Campus Webmaster (

CATE Graphic Arts Teacher - Manor High School, Manor, TX 8/2003 - 5/2004

Instructed 9 -12 grade CATE TIE Graphic Arts Computer Arts lab classes, including Graphic Arts I, Graphic Arts II, Technical Introduction to Desktop Design and Diversified Career Prep. Campus Webmaster ( Established state-award-winning SkillsUSA chapter.

Developer/ Interactive Designer/Developer- HB Media Group, Austin, TX 8/2002 - 8/2003

Visual Designer and Developer responsible for a wide variety of graphics- and design-related tasks, including: design and asset production for web, print, .pdf, presentations and CD-ROM

Technically engaged in programming and scripting (Actionscript HTML, CSS, xml, xsl, xhtml, UML and Javascript), animation (Flash, Director) and requirements-gathering

Project Manager and designer, as well as narrator and Flash programmer for an education-specific software product that covers the entire curriculum / TEKS for Technology requirements for the State of Texas, and is completely 508-compliant in accessibility standards. The product was the first of its kind adopted by the TEA

Consultant, Visual Designer, User Interface Specialist - KPMG Consulting, CA, NY, TX 8/2000 - 5/2001

Designer and User Interface Design Specialist for the Internet Business Solutions Group, of the KPMG Financial Services practice. Maintained minimum 97% chargeability for duration of employment.

Responsible for a wide variety of graphics-, media- and design-related projects for delivery via all platforms (web, print, .pdf, meetings/presentations, kiosks, DVD, etc.)

Programming and scripting (html, xml, xsl, xhtml, UML and Javascript) and animation (Flash, Director) and requirements-gathering (design briefs, client interaction)

Worked successfully on several projects using XP and UML project management/development techniques and hold these systems in high regard as development models

Performed select Web Producer tasks such as Style Guide creation

Clients include: eBondTrade, IKON Office Solutions, AIG, 3M, Holt, Rinehart & Winston, Target, Apple Computer, adidas, Nike, DJ Knight, LSQ, Morgan Stanley, Visa, Deutsche Bank, Clariden, KPMG LLP, JP Morgan, and more.

Marketing Design Manager - Dark Horse Publications, Milwaukee, OR 04/1993 – 04/1994

Assistant to VP of Sales and Marketing and Marketing Director in planning and execution of advertising and promotional materials

Created and maintained weekly, monthly and yearly production schedules of all marketing design projects; distributing work orders, assigning projects, designating completion dates, compiling reports

Supervised, scheduling and coordination of marketing designer's daily workflow and productivity

Prepared written evaluations and reviewed marketing designers' performance

Reviewed approved work; performed overflow design duties; established design guidelines

Conducted hardware/software training workshops; assisted with troubleshooting hardware and software-related issues

Conducted R&D and feasibility reports on multimedia expansion


Contact this candidate