Account Executive Sales

PAUL J. CETINICH

** ****** ****** *******, ** *6851 203-***-**** *****@*********.*** www.linkedin.com/in/paulcetinich

PROFILE

Creative and results-driven marketing professional offering project and event management expertise.

Proficient in establishing and cultivating strong client and vendor relationships.

Strategic thinker possessing keen ability to develop and implement improvements that maximize productivity.

Confident and successful problem-solver focused on delivering dynamic outcomes.

EXPERIENCE

mdHub LLC, Darien, CT 2010

Formed in 2009 to acquire the 22-year-old Little Blue Book business from WebMD, mdHub provides high-value practice management solutions for physicians to improve productivity, enhance revenue and increase quality of care.

Proofreader/Copy Editor (Freelance)

Responsible for reviewing and editing The Little Blue Book, The Little Yellow Book and NPI Directory in over 50 major metropolitan markets throughout the U.S.

Provided essential modifications as needed to each professional handbook to ensure accuracy while building reach and frequency through these valued physician resources.

Red 7 Media, Norwalk, CT 2009

A privately held business media company that publishes magazines and newsletters as well as produces conferences and trade shows in the Event and Media industries.

Advertising Sales Assistant/Copy Editor (Freelance)

Generated qualified leads and ad sales for the 2010 Event Marketer Super Book Buyer’s Guide whose target audience included leading brand-side marketers, experiential marketers, mobile marketers and advertising agencies.

Developed valuable sales leads for Event Design magazine from competitor publications and targeted online research.

Reviewed and edited Event Marketer Super Book online directory to ensure participating clients’ company listings were accurate and matched their respective print ads.

Affinion Group, Norwalk, CT 2005-2008

Leading direct mail company representing products and services including AutoVantage, PrivacyGuard identity theft protection, and home, shopping and travel programs. Clients included Citgo, Citibank, Haband, PNC Bank, Regions Bank, Shell, Texaco and U.S. Bancorp.

Account Executive, Database Marketing

Managed on-schedule execution and completion of direct mail and telemarketing campaigns.

Developed sound understanding of M1 marketing system for membership marketing and Artemis system for insurance marketing.

Partnered with external vendors to process demographic data based on client and product requirements and established mailing strategies based on same.

Equipped programmers with data requisite for determining mailer universes, and accepted recommendations from Modeling and Analysis, and Strategy teams regarding quantitative parameters of mailings.

Initiated and cultivated relationships across multiple internal departments.

Media Ventures, Inc., Norwalk, CT 2003-2005

National custom publishing company.

Proofreader/Copy Editor

Edited the community information and government pages of the Pacific Bell, Century Tel, SBC and Frontier telephone directories.

Edited articles in Tobacco Outlet Business, a trade journal, Coastal Living, a boating magazine, and visitor guidebooks for the U.S. National Park Service.

Edited advertisements and advertiser lists in college campus directories.

Proofread Media Ventures’ area and street maps against source maps.

Future Perfect, Inc., Point Pleasant, NJ 2002

Entrepreneurial marketing company providing educational products and support services to aid chiropractors in expanding their practices.

Marketing Manager

Orchestrated industry conferences held in Virginia and Washington, D.C.: scheduled keynote speakers, researched and selected sites, managed attendee registration and fees collected, arranged for program banners and printed handouts, and secured plaques for conference honorees.

Directed planning and organization of Kids Day America/International, an annual worldwide event aimed at enhancing youth safety through offering spinal screenings and educational tips and services delivered by law enforcement personnel and first responders.

Enriched Kids Day program content and enhanced vendor investment value through improving manual structure, design and material.

Chiropractic Leadership Alliance, Maywood, NJ 1995-2001

International provider of marketing and educational materials including groundbreaking conferences for the chiropractic profession.

Marketing Manager

Collaborated with CEO to conceptualize and formulate a marketing strategy that heightened national and international awareness of company’s diverse and technologically advanced product line.

Doubled client membership to 5,000 and increased sales from $1M to $2.5M in 2 years. Grew membership by additional 25% during following 2 years.

Established membership in 20 countries spanning 6 continents.

Organized and directed annual industry networking event to facilitate and foster the sharing of ideas and expertise among company clients: researched and selected event sites, secured keynote speakers, developed ad campaign announcing the progressive conference, responsible for shipping products for display and sale at event.

Launched and produced monthly company newsletter, Insights.

ADDITIONAL EXPERIENCE

CPR Medical Marketing and Communications, Account Executive, Hackensack, NJ ● 1992-1994

Accounts included: Consumer Health Network, Hackensack University Medical Center, and JFK Medical Center.

The Alden Group (Advertising/PR agency), Account Executive, New York, NY ● 1989-1992

Accounts included: Bacardi Imports (Martini & Rossi beverages), Carex Health Care Products, Fun Foods Pasta, Golden Blossom Honey, and Hiram Walker (B&B Liqueur).

EDUCATION

Bachelor of Arts in Communication with Business minor

William Paterson University, Wayne, NJ

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