Marketing Sales
Resume:
SHEILA LUEBBERT
********.******@*****.***
http://www.linkedin.com/in/sheilaluebbert
SUMMARY
Experienced Creative Marketing Communications Manager committed to excellence, offering a solid creative advertising and marketing background coupled with management and supervisory experience. Motivated, personable business professional who’s highly organized and detail oriented with a strong desire to succeed. Demonstrates history of producing accurate, timely marketing collateral. Versatile and able to maintain a sense of humor under pressure, and thrive in deadline-driven environments. Excellent team-building, time-management, multi-tasking and problem-solving skills. Diverse knowledge of products and services within the upstream and downstream oil & gas industry. Excels in staff development and training; promotional branding, product launch coordination, enterprise digital asset management, budget planning and brand strategy, identity and communications and other organization wide marketing and communications initiatives; creative services and research. Vast database, computer hardware, software and server management experience.
PROFESSIONAL EXPERIENCE
BMP Enterprises – Bellville, Texas
Creative Marketing Communication Business Advisor, (2011 – Present)
Support marketing staff, conceptualize and produce innovative and focused marketing/advertising solutions.
Baker Hughes Incorporated – Houston, Texas 1981 – 2010
Creative Marketing Manager, (2008 – 2010)
Worked with the marketing staff to conceptualize and produce innovative and focused marketing/advertising solutions. Delegated tasks to graphic designers/interns; created brochures, ads, flyers, posters, and presentations; supervised outside consultants in pre-press production, photography and printing. Maintained stewardship over department’s physical computer hardware, software, and server equipment, becoming resident ‘expert’ when problems arose.
•Managed staff in producing gradient 3-D art used for all marketing collateral and conceptual designs for ads, newsletters, catalogs, trade show graphics, brochures, logos, publication graphics, presentations. Set and enforced graphic standards and developed marketing collateral which supported new marketing efforts
•Implemented all the printed marketing collateral and graphic displays which improved corporate image.
•Created Thunderhorse (Gulf of Mexico) completion and drilling tool string wrap-a-round graphic display for Learning Center lobby pillar, increasing BHI product awareness and learning opportunities for students.
•Reduced duplication efforts by 40% by implementing worldwide illustrations database.
•Planned all the printed marketing collateral and graphic displays for customer events. Increased internal and external product knowledge and external sales and introduction of new products.
Marketing Communications Manager, (2003 – 2008)
Worked with the marketing staff to conceptualize and produce innovative and focused marketing/advertising solutions. Delegated tasks to graphic designers.
•Coordinated the marketing collateral and graphic displays for company’s 100 year anniversary. Improved corporate image and increased product awareness.
•Implemented MediaBin Software Cross Division – Worldwide Data Asset Management Repository Database which reduced staff hours by 50%.
•Planned all marketing collateral and graphic displays for technology forum. Increased internal product knowledge by 100%.
•Developed marketing collateral and graphic displays for internal/domestic and international events. Increased internal and external product knowledge – improved external sales and new product awareness.
•Directed graphics, page layout and printing for internal magazine. Improved morale and increased product knowledge.
Communications Services Graphics Supervisor, (1999 – 2003)
Worked with the marketing staff on marketing/advertising, illustrations, marketing collateral, trade show graphics, and design/production.
•Coordinated and printed all graphic displays and decorations throughout the new facility which improved corporate image.
•Led all graphic updates for the Baker Oil Tools product line displays in Shell Training Center in the Netherlands, dramatically increasing product knowledge.
•Implemented all the marketing collateral and graphic displays for several open house events. Increased sales and product knowledge.
Advertising Graphics Supervisor, (1996 – 1999)
Produced gradient 3-D tool art for ads, articles, newsletters, catalogs, trade show graphics, marketing collateral, presentations, etc. Set and maintained graphic standards, trained graphic designers and produced conceptual designs as needed.
Illustration Supervisor, (1991 – 1996)
Prioritized product and services requests and assured deadlines were met.
Technical Illustrator, (1985 – 1991)
Produced quality drawings of completions and components as needed for customer proposals and well files, sales presentations, training, catalogs, tech manuals, brochures, shows, and conferences.
Engineering Drafter, (1982 – 1985)
Prepared accurate engineering tool drawings from sketches of layouts. Become familiar with engineering design standards, commodity number system, vendor catalogs and Baker Oil Tools Completion Systems catalogs. Attended product line familiarization training classes.
Illustrator, (1981 – 1982)
Prepared downhole well completion schematics and ran tubing movement calculations program as sales aids for Houston sales office.
TECHNICAL SKILLS SUMMARY
Microsoft Office Products, VISIO Technical, Adobe Creative Suite, Adobe Acrobat, Freehand, CorelDraw, AutoCAD, AutoCAD LT, Microstation, SolidWorks, MediaBin, SharePoint and SAP
EDUCATION
BS, Art (Advertising), minor in Journalism with an emphasis in Marketing,
Lincoln University, Jefferson City, Missouri
Associate of Applied Science, Engineering Design Technology (completed 99%),
San Jacinto College, Pasadena, Texas
PROFESSIONAL ORGANIZATIONS
Member of Society of Petroleum Engineers (SPE)
Business Marketing Association (BMA)
American Marketing Association (AMA)
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