Jessica Evans
***** *’Olive Ridge 251-***-****
Spanish Fort, AL 36527 **************@*****.***
PROFESSIONAL SUMMARY
Dedicated Sales Engineering Professional with a stellar, 10+ year record of advancement and achievement. Uniquely skilled at conducting and translating analysis into high-impact sales, marketing, and business devel-opment strategies. Draw on extensive direct sales and finance-industry background to maintain firm ROI orientation on all efforts. Strong leader with repeated success motivating staff and driving substantial corporate growth. Experienced and confident public speaker.
Market Analysis & Penetration
Strategic Business Development
Team Leadership & Motivation
Revenue & Profit Expansion
Advertising Channel Development
Business Needs Assessment
Sales Strategy Determination
Corporate Analysis & Reporting
Product Brand Positioning
PROFESSIONAL EXPERIENCE
Ozark Medical, Orange Beach, Al. 2009 – Present
Sales & Marketing Manager
Generate crucial business analysis and leadership for this distributor of spinal implants. Lead and coordinate training for sales associates. Foster positive, productive relations with top clients.
• Derived optimal market strategies from in-depth review of customer activity and trends.
• Quickly gained and applied firm grasp of a complex new product type.
• Captured substantial growth by coordinating expansion to biomedical arena.
• Facilitated business expansion to several new product lines.
AIG BAKER – The Wharf, Orange Beach, Al. 2007 – 2009
Interim Director of Sales & Development (2008 – 2009)
Sales Executive / Licensed Realtor (2007 – 2008)
Handled sales, marketing, market analysis, advertising, and other key areas for this 220-acre resort property.
• Elevated organization by revising advertising strategy based on comprehensive analysis of all external communication channels and related costs.
• Initiated email marketing campaigns, taking ROI from <1% on walk-in leads and minimal phone calls via $250K quarterly advertising budget to 8% return on blast emails. Measure cut costs $240K.
• Raised monthly contact rate from 360 to 25K in feeder-specific markets.
• Maximized cross-sales by developing customer service training for all 100+ employees during vacation season.
• Strengthened bottom line and public awareness by re-branding to draw consumer awareness to resort’s full array of facilities.
• Closed $3M net real estate sales.
Coastal Human Resource Group, Mobile, Al. 2006 – 2007
Executive Sales – Payroll & Human Resources
Built $4M in payroll accounts while driving sales of outsourced HR administration services to the restaurant industry. Conceived and executed various business development strategies.
Lindsey Real Estate Company, Gulf Shores, Al. 2006 – 2007
Consultant
• Revived and differentiated faltering brand by better aligning with company’s value proposition.
• Converted $1M advertising costs with <1% ROI to pay-per-click internet marketing with $60K yearly budget and 10% ROI.
• Established powerful web presence as Creative Director for launch of company website.
• Strengthened sales team by developing CRM system and phone training for capture of web-based leads.
• Conducted in-depth market analysis to derive effective sales strategies.
AmSouth Bank, Pensacola, Fl. 2002 – 2004
Business Analyst (2003 – 2004)
Sales Associate (2002 – 2003)
Initially generated revenue as member of sales team, then moved into advanced role defining strategy and facilitating rapid growth. Served as liaison between product development managers of each consumer banking products division. Established and monitored quality control standards.
• Conducted sales analyses and presented in-depth reports to senior leadership on quality control and campaign effectiveness.
• Played key role in team growth from 10 associates to 3 managers and 60 associates by conducting ex-tensive sales training, building core infrastructures, and advising business strategy.
• Strategically deployed and allocated staff for 10-12 new campaigns per month.
• Generated dramatic revenue and profit growth as Sales Associate: 3M in closed sales
• Gained strong knowledge of consumer banking products and general financial concepts.
EDUCATION
Candidate: MS – Computer Information Systems, University of South Alabama, Mobile, Al
BS – Civil Engineering / Business / Psychology, University of South Alabama, Mobile, Al
PROFESSIONAL DEVELOPMENT
Certified Responsible Vendor Trainer, ABC Board of the State of Alabama