Sales, Marketing, Business Devevelopment & Strategic Planning
Resume:
LYNN M. SCANLON
***********@******.***
Leawood, KS 66209
913-***-**** (H)
913-***-**** (M)
SUMMARY
Dedicated marketing professional with a history of superior performance, exceptional business decision making skills, positive attitude, creativity, and a strong work ethic. Consistently meets objectives with proven leadership ability & exceptional communication skills. Leverages diverse business experience to contribute to overall company profitability. Understands and focuses on the big picture.
Expertise includes 20+ years experience in:
* Management / Leadership, Sales & Marketing
* Finance / Business Decision Support
* Business Development / Strategic Planning
* Field Sales / Customer Service
* Executive Level Reporting & Presentations
* Team Facilitation
* Proposal Management
* Campaign Development
* Web Marketing
* Research, Analysis & Reporting
* Budget Development / Management
* Employee Coaching & Mentoring
* Product Line Management
* Program / Project Management
PROFESSIONAL EXPERIENCE
KGP Logistics (formerly EMBARQ Logistics and Sprint North Supply) 1998-2009
Manager, Strategic Marketing and Marketing Communications Department (2008-2009)
Led strategic marketing & marketing communications employees to achieve $140M annual revenue objective through strategic planning, team leadership, brand management, lead generation, magazine publication, online marketing, web content, sales support tools, tradeshows, events, technology tour & advertising
* Met extremely aggressive 60 day timeline to successfully launch new brand & marketing strategy following purchase of publicly held company by private company. Addressed both strategic & marketing communications standards & creative elements of rebranding effort receiving accolades from Director & Marketing VP
* Effectively maximized declining marketing budget ($1.6M in 2009) consistently coming in under budget due to efficient leverage & utilization of manufacturer cooperative marketing funds, effective vendor negotiations and use of ROI metrics
Marketing Manager III (2004-2008)
Led cross functional team to develop & implement business plan for Fiber-to-the-Home (FTTH) marketing initiative resulting in surpassing $29M annual revenue objective by 18%. Efforts consisted of developing marketing programs, sales support tools, customer events, national tradeshows, web content, collateral, research, analysis & monitoring of FTTH market & technology, presentations & recommendations to lead executives. Team received several Elite team awards.
* Acquired additional $300K in supplier funds and $12M+ in revenue by positioning as market leader with marketing tactics such as a ground breaking traveling “technology tour”, a unique marketing tool whose popularity increased supplier participation and funding.
* Maximized $2.2M budget and met ROI objectives for network electronic product marketing
* Increased supplier trade advertisement participation, customer satisfaction scores and gained incremental proposal opportunities and revenue as editor of ACCESS Magazine, a telecom publication with circulation of 13,000 per quarter.
Business Development Manager (2003-2004)
Evaluated incremental revenue opportunities, oversaw competitive analysis and facilitated strategic planning for executive lead team
* Gained 100% buy-in on recommendations to lead team after conducting financial analysis and reporting for new business opportunities
* Received accolades from executives for establishing company standard for competitive analysis & first comprehensive competitive analysis reports on top competitors
* Profitability goal met for 2004 after facilitated executive lead team’s development of 2004 Strategic Business Plan
* Represented North Supply on Sprint Strategic Alliance Teams to increase reciprocal spend
Market Research/Program Manager III (2002-2003)
Managed Program Managers I and II as well as marketing programs for assigned product areas and research for incremental revenue opportunities
* Achieved 120% of revenue goal for Router campaign launch. Developed, implemented & measured marketing programs for Wireless, Competitive Local Exchange Carrier, Independent Telco & Enterprise markets
* Added incremental $100M+ revenue over 4 years as a result of research & analysis of market issues including In-building-wireless, Fiber-to-the-Home, & telecom video services resulting in pursuit of two new initiatives
* Developed new CRM data base standard and segmentation policy as cross-functional team lead for Market ID team and Wireless market value-add service identification
* Managed and coached under achieving employee from probation to high performing status.
Sr. Market Information Analyst III (2000-2002)
Analysis of company issues and achievements, and data mining to gather relevant information for evaluation
* Company financial performance reporting to executive level management
* Created Product Line Performance report w/metrics for monthly management review
* Developed internal & corporate scorecard metrics
Program Manager III - Strategic Marketing (1998-2000)
Planned & developed CLEC marketing strategy resulting in achieving $30M annual goal in first year
* Worked with product, sales & marketing communications to develop & produce promotional campaigns & collateral material
* Customer segmentation team member for major company internet transition, Ready-Net-GO
PREVIOUS WORK EXPERIENCE (1984-1998)
Product Manager III, Sprint North Supply
* $30M+ fiber cable & Tools & Supply product line – 4000+ products & 350 suppliers
* Inventory levels, locations, overstock, promotions, advertising, vendor relations, technical support
Proposal Manager, Sprint North Supply
* 10 employees addressing $90M+ proposal responses annually
* Collected data & analyzed proposal opportunities, determine pursuit or decline
* Set pricing to provide competitive bids while meeting net income objectives
* Negotiated directly with suppliers
Customer Service/Inside Sales Manager, Sprint North Supply
* Daily operations & hiring for 20 inside sales & customer service reps. Developed & conducted training, performance appraisals & salary increases. Met annual revenue goal of $23M
Regional Sales Manager – Mega Hertz Sales
* Managed North KC Office - Manufacture Rep for cable television products
* Traveled & maintained sales in Midwest territory resulting in 113% of revenue goal
TRAINING / EDUCATION
Extensive education & training information on separate document
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