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Marketing Specialist

Location:
Dacula, GA, 30019
Salary:
55000
Posted:
July 08, 2008

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Resume:

Nelsy B. Steinke

**** ****** **** *****

Dacula, Georgia 30019

678-***-****

******@*****.***

SUMMARY

Detailed-oriented with a can-do attitude and have willingness to learn and posses a strong attention to detail. A self-motivated, self starter individual with great organizational skills and strong ability to handle multiple tasks. Proven record in managing budgets and generating sales leads and meeting project objectives. Ability to build rapport and establish working relationships. Fluent in Spanish

PROFESSIONAL EXPERIENCE

DVT / COGNEX CORPORATION, Duluth, GA. 2002 – 2007

Marketing Communications Manager

· Responsible for the management and execution of 130 worldwide tradeshows a year to assure that all marketing materials and exhibits are of the highest quality

· Assisted in the design of tradeshow booths and responsible for the management of $1 million budget

· Coordinated and manage logistics for sales meetings, and other special events

· Enhance the company’s image in the marketplace thru ad placements, mailings and video productions

· Managed and coordinated 120 workshops for the USA, by generating reports and analyze data

· Responsible for the America’s Marketing budget for the sales force

· Coordinated and arranged the Telemarketing Distributor workshops with our Distributors and telemarketing company

· Worked closely with the Marketing Director in managing media/advertising budget

· Update and maintain the Literature Ordering page on website

· Traffic manager for print work, in a timely, cost effective and efficient manner

· Assist in the development of marketing materials with external graphic designer

· Managed the Checker Distributor Incentive Program and maintained the Budget

· Managed and assisted in various projects pertaining the Sales Incentive Program Award Levels

· Worked closely with vendors, for scheduling and arranging hotel accommodations for the sales force

· Managed the logistics for customer Advanced Training workshops

· Assist other department staff as necessary to assure the production and implementation of all marketing material is accurate, timely and in compliance with set standards

· Assisted in the interior design for our corporate office and demo room

· Decided on appropriate Promotional items for various events and tradeshows

· Responsible for the new Product Launch campaign options for quotes

· Coordinated and managed the International Distributor Meetings in Budapest and Thailand

· Managed the logistics for customer Advanced Training workshops

· Travel 50% of time

SIEMENS DEMATIC ELECTRONICS ASSEMBLY SYSTEMS, INC., Norcross, GA. 1996 – 2002

Marketing Communications Specialist

· Coordinated and implemented trade shows for the Electronics Assembly Division and the Semiconductor Division. Managed booth design, layout, graphics, and personnel and stayed within 10% of the tradeshow budget.

· Led division projects with budgets in excess of $2M including customer events and tradeshows.

· Managed ad development and direct mailings, obtain competitive pricing and select vendors.

· Assisted in the design of all graphics, ads, brochures, used internally and externally.

· Coordinated an internal marketing plan on the intranet to include new product releases, schedule of events and industry news.

· Maintained sales and marketing library, including price lists, product descriptions, videos of product launches to include deliverables such as press releases, messaging and marketing communications.

· Ensured that all marketing materials complied with the appropriate corporate guidelines.

· Served as sales liaison, with responsibility for literature, lead generation, website registration.

ADVANTAGE STAFFING SERVICES, Stamford, CT. 1995 – 1996

Office Manager

· Support to the servicing and marketing teams and a 12 station Mac network, special presentation projects.

· Prepared daily, weekly, monthly and quarterly sales reports, problem solving with payroll issues.

· Organized interoffice personnel activities.

· Administered unemployment and insurance programs.

· Re-organized and implemented filing system for the corporate headquarters.

· Co-developed corporate administrative guidelines.

· Performed various other support tasks including presentation for all administrative hires and new employee training.

LANDSTAR HOMES, Corporate Headquarters, Coral Gables, FL. 1994 – 1995

Executive Administrative Assistant to the Chief Financial Officer;

Corporate Controller; and Director of Finance and Strategic Planning

· Performed various administrative duties in the corporate offices.

· Maintained loan documents, appraisals and other accounting and bank files.

· Assisted the Controller with bank reconciliation’s, computerized accounts payables, processing of tax returns and other accounting functions.

ACADEMIC CREDENTIALS

Physical Education, Miami Dade Community College, Miami, FL

Physical Education Major, Florida State University, Tallahassee, FL

Italian Language / Arts, Spring in Florence, Italy, Florence, Italy

Fluent in Spanish



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