HARITHA YELLAPU
408-***-**** **************@*****.*** Fremont, CA 94555
RELEVANT A well rounded professional with more than 5 years of international experience
SKILLS in strategic analysis, project management and consulting
Strong analytical rigor with excellent Excel skills (also PC SAS basics)
MBA with focus on Marketing and Finance
EDUCATION MBA - Masters in Business Administration GPA 3.7 San Jose, CA
2009 – 2011 San Jose State University / Officer – MBA Student Association
2000 – 2004 Jawaharlal Nehru Technological University Hyderabad, India
Bachelor of Technology, Electronics & Communications Engineering
EXPERIENCE HSBC USA Salinas, U.S.A.
Sep-Nov 2010 Intern – Marketing Strategy & Analytics
Developed business case for a change in pricing strategy by undertaking
quantitative analysis and competitive benchmarking
Optimized excel based customer response model using historical data
Planned and executed monthly direct mail campaigns in addition to monitoring
monthly marketing spend from each campaign
2007-2009 EDOCODE CORPORATION INC. California, U.S.A.
Analyst / Consultant (Financial Services Consulting)
Designed excel based analytical model to optimize operational efficiency; resulting
in a 5% decrease in time to complete a corporate M&A transaction
Designed and conducted focus groups to better understand business needs
Led a team of 4 analysts to automate security sale and merger transaction processes
Managed JAD sessions to communicate complex user and functional requirements
2006- 2007 HONEYWELL AUTOMATION LTD Johannesburg, South Africa
Sr. Analyst. Process analysis at Sasol, second largest oil company in SA
Researched industry best practices and overlaid them on existing manufacturing
processes to reduce the number of batch processes, a savings of R50,000 per day
Interviewed floor machinists and engineers to develop an emergency trigger model
Created R100K in incremental revenue from cross-selling Honeywell products
2005- 2006 HONEYWELL AUTOMATION LTD Perth, Australia
Analyst. Design process development at BHP Billiton
Developed business case to migrate from semi annual reporting cycle to quarterly
cycle; Convinced senior management and executed the migration successfully
Selected from a community of 150 analysts to lead the learning and knowledge
sharing activities at delivery center
2004- 2005 HONEYWELL AUTOMATION LTD Pune, India
Analyst. Automation techniques at Indian Oil, HPCL etc
Proactively recognized the need for intuitive and graphical work aids; Convinced
management to invest and led the prototype development team
Selected for client site role at an early stage of career in acknowledgement of
superior verbal and interaction skills
ADDITIONAL ● Awarded undergrad merit scholarship towards tuition waiver
INFORMATION ● Spent 3 years on Environmental board at high school and 1 yr at Honeywell
● Volunteered thrice to teach at Monterey County elementary school as a part of
“Junior Achievement” non-profit organization; Average class size of 30 students