Birgit Sund Resume

Birgit Sund

**** **** **** ***

Jonestown, TX ***45

USA

Telephone: +1-314-***-****

E-mail: ******@******.***

PERSONAL PROFILE:

An open, self-motivated, and enthusiastic marketing professional with customer focus and a strong work ethic, who drives to deliver initiatives that cut costs, improve processes, and increase revenue. An experienced team player that enjoys setting goals, exceeding goals, and looking towards the future. An effective communicator at all levels within an organization. International marketing experience and exposure to various cultures provide a solid foundation that continues to develop and improve.

EXPERIENCE:

Sigma-Aldrich Corp, St. Louis, Mo, USA

Sales Development Specialist

11/2007-05/2009

- Developing and executing selling strategies to positively affect growth based on defined markets conditions and customer needs in the Academic and Government market sectors

- Improving the effectiveness of selling tools including discount management programs (New Lab Start-Up Program, NAOSMM) and loyalty programs (Supply Rewards) by focusing on customer enrollment, engagement, and product pull through

- Redesign and Search Engine Optimization (SEO) of company websites to increase visibility, customer awareness, site usability and create positive customer experience

- Generating and nurturing qualified leads and maximizing customer retention

- Developing and managing sales and marketing budget and analyzing and evaluating the effectiveness of sales, methods, costs and results

Sigma-Aldrich Corp, St. Louis, Mo, USA

Senior Marketing Coordinator

08/2006-11/2007

- Planning and implementation of marketing programs for groups within the company incl. Biochemistry, Labware, Cell Culture, Cell Signaling, Proteomics, and Custom Services

- Coordination and execution of print marketing and selling tools ranging from smaller projects incl. direct mail, flyers, sales sheets, tradeshow material, journal advertising, promotions and premiums, to medium projects incl. newsletters and brochures, to larger projects such as 100+ page product guides and 2500+ page catalogs

- Configuration of Web marketing tools incl. internal landing pages, online forms, and E-mail campaigns, as well as external online/banner advertising, newsletter spotlights, advertiser exclusive E-mails

- Collaboration with internal groups incl. Marketing Communications, Marketing Services, Print Buyers, Electronic Publishing, Email Marketing, Internet Group, Product Managers, Technical Service, Legal Department, Compliances, and external partners incl. design agencies and photographers

- Communication with subsidiaries worldwide to ensure marketing and selling tools are made available globally and customized as necessary

Sigma-Aldrich Chemie GmbH, Munich, Germany

European Marketing Coordinator

02/2004-07/2006

- Implementation of a pan-European Life Science marketing program which is designed to maximize the sales of Life Science products in Europe

- Executed marketing campaigns that encompass traditional channels such as direct mailings, catalogs, brochures, premiums, and journal advertising, coupled with more innovative

E-channels such as telesales, Internet, and email

- Aided in the initiative to consolidate external vendors and develop a more streamlined process for future marketing communications that had a cost savings impact of €1,000,000

- Liaising with designers, printers, mail-houses and other external functions as appropriate to ensure a timely execution of marketing campaigns

- Coordinated tradeshows and organized seminars within Europe. Aided in booth design, implemented pre-show promotions, coordinated exhibit logistics, managed vendor and partner relationships

Find Internet TV (www.findinternettv.com), St. Louis, Mo, USA

Marketing Consultant (Freelance)

Since 05/2006

- Managing Affiliate Marketing Accounts for Commission Junction, ShareASale and third-party programs. Direction of promo placement and providing guidance as it relates to all marketing and media activities

- Direction of content creation throughout the site incl. portal page, blog, site directory, and events calendar, which holistically reaches a monthly audience of 1.5 million unique visitors

- Acting in a B2C environment by engaging with end-users to gather feedback and analysis to drive site refinements and future functionality

- Moderation of online communities and driving efforts to encourage dialogue

TVover.net (www.tvover.net), St. Louis, Mo, USA

Marketing Consultant (Freelance)

Since 03/2005

- Gathering and performance of in-depth research on Google marketing and optimization. This includes research regarding titles, HTML tags, blogs, RSS feeds, news, and content in relation to their spidering and pagerank methodology

- Execution of preliminary and continual competitor analysis for gaps in service

- Advice in the layout of TVover.net and authoring content for the site

- Aggressive site analysis on a constant basis for usability and marketing enhancements

- Representation of the company by directing all media planning/co-op activities for 40+ technology events around the globe. Negotiation, implementation and communication of media and promotional contractual obligations. Development and research of new/different promotion, marketing and media opportunities

- Implementation of the first online community for collaboration in the IPTV market

- TVover.net has been selected as part of the News.com Blog 100, a feature in which News.com editors and reporters are helping find the best news and views on the Web for the convenience of their readers (October 2005)

got the nerve (www.gotthenerve.com), Charlotte, NC, USA

Marketing Consultant (Freelance)

11/2002-01/2005

- Established from the grassroots and managed an online presence by means of marketing through search engine submission, link exchanges, and pay-per-click advertising via Google

- Coordinated online surveys for customer satisfaction and performed traffic analysis to help optimize site navigation, functionality, and usability

- Executed keyword analysis to optimize search engine placement

- Performed competitor analysis to locate areas of opportunity in marketing

- Composed the press release that featured gotthenerve.com’s launch and a large share of the web site content

- Contributed in the concept and design of print media for targeted audiences

Sirona Dental Systems, Charlotte, NC, USA

Marketing Assistant

03/2002 – 12/2003

- Profiled target customers to develop market segmentation enabling the development of focused marketing campaigns, amounting to a total savings of $50,000 in marketing expenses

- Organized domestic/international trade shows and customer/sales rep training programs

- Coordinated information flow between Sirona USA and the German headquarters, particularly in accounting and marketing issues, and adapted/standardized specific operations

- Contributed to marketing literature design, translated content to/from German-English

ERLAB D.F.S. S.A., Val de Reuil, France

Sales & Marketing Associate

07/2000 - 10/2000

- Assisted in day-to-day operations of the sales department and provided after-sales service, increased sales revenue by €10,000 within 3 months

- Assisted with layout and design of sales brochures, translated content to/from German-French

KERRES GmbH & Co.KG, Sulzbach (Murr), Germany

Industrial Sales Apprentice

09/1995 - 07/1997

- Participated in Sales Rotational Program established to attract and accelerate the development of promising talent. Gained experience in multiple departments including: material logistics, sales, and distribution, customer service, marketing, accountancy, purchase order processing

SKILLS:

- Strong customer focus (external as well as internal customers)

- Creative, strategic planner

- Excellent problem solving and communication skills

- Competent researcher and analyser

- Effective facilitator for live online and offline events (conferences, meetings, focus groups)

- Experienced in working in intercultural settings

- Languages: German (native speaker), English (fluently spoken and written (TOEFL)),

French (conversational), Spanish (beginner)

- Detailed operational, computer and Internet skills, incl. Microsoft Windows 95/98/XP/Vista and Office 2000/2003/2007, Lotus Notes, SAP, Social Networking, Web 2.0

EDUCATION AND TRAINING:

Master of Business Administration

01/2002 - 01/2003

Pfeiffer University, Charlotte, NC, USA

GPA: 3.96

Bachelor in Business Administration with focus on Marketing and International Business

10/1997 - 12/2001

Fachhochschule Koblenz, Koblenz, Germany (University of Applied Sciences)

Thesis in cooperation with CWS Deutschland GmbH and The Boston Consulting Group: The customer relationship value for the service industry

GPA: 3.4, German Final Grade: 1.8

Study Abroad Program in Marketing

09/1999 - 02/2000

Galway-Mayo Institute of Technology, Galway, Ireland

Coursework: Strategic Marketing, Market Research, Enterprise Development

Project Management Training

05/2004

Participated in a Project Management course that improved my ability to set and manage client expectations, to develop key tasks, to assign responsibilities and to track progress

Process Improvement “PDSA” Training

05/2005 – 08/2005

Completed a 4 month team-project answering the questions: 1. Aim: What are we trying to accomplish-, 2. Measures: How will we know that a change is an improvement- 3. What changes can we make that result in improvement-, and applying the 4 steps for testing: Plan, Do, Study, Act. The exercise was a team-building activity by conducting effective meetings and using various forms of creative thinking. It improved my ability to question, plan, predict, and create measures.

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