sales & marketing manager

Yung M.Hong

**** ****** ******  Burnaby  BC  V5J 1Z3

Phone: 778-***-****  Email: ************@*****.***

SUMMARY:

 12 years’ Sales and Marketing Management experience

 Expertise in strategic planning for mature and new products

 Specialization in product positioning, definition, development and expansion

 Exceptionally skilled in opening, developing, and expanding markets

 Distribution channels management and client loyalty specialist

MAJOR ACCOMPLISHMENTS:

 Moved company with mature product line from 10th to 4th place nationwide through highly effective territory management

 Transformed sales into stable profit by lowering bad debts to less than 1% in extremely diversified market

 Achieved highest client loyalty through exceptional marketing mix

 Supported sales team with highly effective inventory control (no lost sales)

EXPERIENCE:

Project Development Manager 2006 – 2008

Newfoundland Real Estate Development Ltd. , Sao Paulo, Brazil

 Developed three successful real estate projects (estimated total sales of 25 million) from startup, including: housing market research, business plan formatting, cash flow budgeting, value-added product positioning, and integrated project execution, managing internal resources (architects, accountants, etc.) and external service providers (advertising agencies, civil engineers, structural engineers, electric engineers, landscape architects, sales agents and financial institutions)

 Created advertising strategies and project brochures

 Developed marketing and sales tools

 All three projects had an estimated ROI of over 400%

Marketing and Sales Manager 2002 – 2006

Grand Amazon Auto Parts Ltd., Sao Paulo, Brazil

 Managed an internal 10 member sales team with a strong incentive program

 Developed a cooperative partnership in international purchasing to secure competitive advantage

 Maintained accurate level of inventory

 Continual introduction of new and innovative products

 Developed product pricing strategies, demand forecasts, merchandizing programs and business development plans

 Devised operational support infrastructure for product line including technical training and field sales training, contract guidelines and product support documentation

 Created all advertising materials

…2

Marketing and Sales Manager 1995 – 2001

Horng Fortune do Brasil Ltd., Sao Paulo, Brazil

 Product introduction strategies, target and niche marketing strategies and product enhancements

 Created strategic and tactical marketing plans for company brand

 Coordinated 20 representatives in 30 states serving 1600 distributors, negotiated with suppliers, trade show planning, inventory planning, and new product developments from sales feedback

 Developed a successful business from the ground up, accountable for operations management, business planning, profit and loss evaluation, budgeting.

 Created advertising materials and product brochures

 Successfully upgraded products to comply with the industry new technical standard (similar to ISO 9000)

Technical Sales 1991

Sunonwealth Electric Machine Ind.Co. Ltd., Kaohsiung, Taiwan

 Sales to Apple, Goldstar, and Phillip and other major companies and OEM sales

 Responsible for third brand sales, promoting growth of 30% each semester

 New account prospect/development

 Assessment of customer needs, follow up and completion of new product development

 Liaised with all facets of corporate operations including warehouse, manufacturing, marketing, R&D, and the legal department

 Sale regions: Americas, Europe

EDUCATION:

Bachelor of Business Administration 1991

University of Texas at Austin, Austin, Texas

 Finance & Marketing, GPA: 3.95 with Highest Honors

 Various courses in: Marketing Research, Brand Management, Business Finance, Financial Analysis

LANGUAGES:

 Fluent in English, Chinese, Portuguese and Taiwanese.

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