Senior Communications Manager/Director

PROFILE

Results-driven event executive with global Fortune 500 background and 15 years progressive B2C/B2B experience. Excellent communication, copywriting, organizational, strategic marketing, creative and interpersonal skills; extensive experience with leading cross-functional, global teams in a matrix structure; great multi-tasker who excels in a fast-paced, dynamic environment; extremely detail-oriented. Complete knowledge of:

• Global advertising, corporate branding strategy/brand identity, media buying and planning, promotions

• Direct and digital marketing, loyalty and customer relationship marketing (CRM)

• Large-scale consumer, trade event and meeting management (CMP), sponsorships, PR and corporate communications

• Product launches, agency and program management, collateral and print production

• PC and Mac proficient in Microsoft Office, Sharepoint, HTML, Web 2.0 and publishing, content management systems

PROFESSIONAL EXPERIENCE

AVAYA, Basking Ridge, NJ

Senior Events Manager, Global Integrated Marketing 2007 – present

Develop and manage global online advertising, events and marketing/PR materials for four units of a $5B business communications company, including multiple agencies and project budgets up to $3M. Collaborate and plan with key stakeholders on brand campaigns, media, lead generation/CRM, metrics, promotions, industry events, PR and communications. Manage corporate web content, complex program launches, multimedia, mobile/social media initiatives, webinars and events.

• Created online Avaya Aura and Flare tablet launch items; recognized as two of industry’s most innovative new products.

• Launched new avaya.com corporate site, including branding guidelines, photography, content, live chat, and 3rd party sites to create an upscale, clean and easy-to-navigate site. Managed site integration of new Nortel Enterprise products.

• Spearheaded Sustainability corporate site and new product calculator platform for customers to determine cost savings.

DOBI MEDICAL INTERNATIONAL, INC., Mahwah, NJ

Director, Marketing Communications 2004 - 2006

Developed and directed global advertising/branding, physician and patient marketing, collateral, PR/IR agency and Web site for launch of ComfortScan® optical breast imaging medical device. Organized all international events, including physician symposiums and trade shows such as RSNA and ASCO. Supported global sales distribution channel and clinical research. Managed IR-PR agency, as well as annual plan and media relations. Helped identify new markets. Directed external agencies on strategy and creative. Managed marketing budget, production schedules, legal/regulatory approvals, and tracked performance. Supervised coordinator and designer.

• Organized first international symposiums in Italy and the Czech Republic, which helped successfully establish new European distributors, initial product sales and key clinical studies with physicians throughout Europe.

• Rewrote and launched new global marketing campaign and booth, creating an upscale, consistent brand identity.

• Increased patient recruitment at U.S. clinical trial sites by 50%+ by launching a new marketing toolkit.

SONY ELECTRONICS INC., Park Ridge, NJ

Marketing Communications Manager, Corporate Strategic Marketing (contract position) 2007

Created and managed national advertising and branding, media planning, promotions, events, cross-functional programs and online/print communications for three B2C/B2B divisions including Sony Medical. Oversaw agencies and budgets of $1M.

Senior Advertising/Promotion Specialist, Corporate Strategic Marketing 2000 - 2004

Developed and oversaw all national print, online and OOH advertising, branding strategy, media buying, direct/emarketing and Web sites for four product groups in Media & Application Solutions division. Managed consumer and B2B promotions, including consumer contests/sweepstakes, retail POP, sales incentives, new product launches and sponsorships with external partners. Contracted and directed external ad agencies and vendors on strategy and creative. Negotiated and developed agreements. Managed marketing budgets of $1M+, schedules and legal approvals, as well as tracked performance and analyzed results.

• Launched new end-user online loyalty programs, resulting in a streamlined process and increased sales/customer loyalty. Increased membership by 100%, grew to $1M volume. Platform adopted by other divisions. Managed promotions, retail partners, Web sites, budgets, and member communications. Recognized with Outstanding Program Management Award.

• Co-developed and executed dealer sales incentive and training program, which increased monthly product sales for Professional Media group by 25,000+.

• Organized biannual event sponsorship for 12 Sony product groups, including theme, booth layout, presentation and collateral. Enhanced brand and program awareness to 225 CEOs and presidents in IT sales/distribution channel, which helped increased annual revenue.

VOLVO NORTH AMERICA, INC., Montvale, NJ

Marketing Services/Advertising Manager, Volvo Finance (Ford Motor Company) 1998 - 2000

Managed development, creation, copywriting and strategic planning of national advertising, retail merchandising/dealer POS materials, brochures, direct mail and events. Primary liaison with Volvo Cars and ad agency for multi-million dollar broadcast and print advertising, including legal review. Managed agencies and negotiated contracts.

• Oversaw finance integration with new Volvo Cars site launch, maintaining branding standards and adding new

customer features and functionality, such as a payment calculator. Wrote and published all Web site content.

• Launched new advertising and customer retention communications campaign, enhancing look and brand consistency with

Volvo Car materials. Won an American Graphic Design Award for ad and collateral.

• Reduced advertising legal review process by 50% to 1-2 days, while maintaining high quality and accuracy.

CRAIN COMMUNICATIONS, INC., New York, NY

Promotion Manager, The Advertising Age Group 1996 - 1998

Created, wrote and oversaw production of promotional materials for Advertising Age, Ad Age International, Business Marketing, Creativity and AdAge.com, including brochures, direct mail, sell sheets, advertising and media kits. Planned, executed and liaised with clients/sponsors on all special events from parties to industry awards. Organized group public relations, such as production of a PR video, launch of newsletter, news releases and daily media relations with editorial. Managed promotions budget. Directed promotion designer and freelancers on creative strategy, as well as negotiated with vendors. Managed three staff members and interns.

• Successfully grew largest Ad Age trade event, the Marketing 100 Awards, to over 700 paid guests (up 30%) and

drew sponsors like Comedy Central, increasing overall event revenue and market awareness.

• Launched new branding campaign, including advertising and media sales kit, which resulted in a higher-quality,

consistent look. Received Crain Communications Award for best Media Kit design.

EDUCATION & CERTIFICATIONS

B.A. in Public Relations/Marketing, Cum Laude, German Minor, Cedar Crest College, Allentown, PA

Certified Trade Show Marketer (CTSM), certification in progress

Certified eMarketer (CeM), eMarketing Association, 2010

Certified Meeting and Event Professional (CMP), Convention Industry Council, 2009

Babson College Marketing Executive Development Course Certifications, 2001 and 2002 (company-sponsored)

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