Sales
Resume:
Ralph Raymond Espalin
Brea, California 92821
*****.*******@*****.***
Summary:
Over (15) years experience in Offset and Digital Variable Printing and Direct Mail Fulfillment; Procurement, Inside/Outside Sales, Manufacturing, and Distribution.
Overview:
Complete package assessment, procurement and coordination of cost-effective Print, Bindery & Mail-shop project campaigns with extensive trade knowledge of manufacturing capabilities.
Currently practicing in the following areas:
Project Estimating: Internal and external project coordination & production manufacturing.
Materials Acquisitions: Vendor procurement and qualification
Data –Target Marketing List Acquisition
Product Manufacturing – Production & Distribution
Proficient with United States Post Office regulations
Trade Experience:
Action Mailing Inc... -Tustin, CA
December 2008 – Present
Sales Associate, Estimator
Prospect, advise and service new and existing direct mail client accounts.
Produce professional full service estimates for Direct Mail campaign projects for internal manufacturing production as well as coordinate various types of outside vendor projects.
Conduct occasional vendor quality checks including proof reading and printing press checks.
Grizzard Communications –Glendale, CA
July 2007 – July 15, 2008
Agency Estimator, Direct Mail Procurement
Developed and distributed strategically multi-component, mega package consolidation-type Printing and Direct Mail estimates. Budgeting cost analysis.
Generated multiple team annual and long term RFP’s and pricing worksheets for large non-profit fundraising groups clients included: American Red Cross, Salvation Army, Missions, AARP, Food Banks, Prostate Cancer Foundation and Care Net –just to name a few
Continuous research in qualifying new vendor services based on a strict variety of criteria
I worked very closely with creative teams, multiple production teams and account representatives to ensure qualified package specifications and quality vendor relationships.
OCDM Marketing –Santa Ana, CA
March 2006 - September 2006
Inside Sales Management
Trained and supervised a new Direct Marketing inside sales team utilizing innovative professional telemarketing programs.
Prospected, consulted and advised cost effective Direct Marketing production options to high profile prospects and clients including advertising agencies, non-profit organizations & corporations, large and small regarding types of personalized printing, papers, coatings, and Direct Mail postal distribution.
Advantage Mailing and Litho -Orange, CA
January 2004 - March 2006
Lead Estimator; Procurement, Customer Service Trafficking, Inside Sales Associate
Prospected, advised and serviced new and existing direct mail client accounts.
Produce professional full service estimates for Direct Mail campaign projects for internal manufacturing production as well as coordinate various types of outside vendor projects.
Produced professional full service estimates for Printed Direct Mail campaign projects for internal manufacturing production as well as various types of outside vendor coordinated projects including; List Acquisitions, Offset & Digital Printing, Packaging, Special Bindery and Distribution.
Compared vendor cost analysis to various types of printing and letter-shop production.
I conducted internal quality checks advising prepress color corrections and proof reading during offset QC checks, variable laser and letter shop QC checks with respect to U.S.P.S. automation.
Action Mailing & Marketing Inc. -Placentia, CA
February 1999 – January 2004
Lead Estimator: Procurement, Inside Sales Associate
Produced professional full service estimates for Printed Direct Mail campaign projects for internal manufacturing production as well as various types of outside vendor coordinated projects
Familiarized with current postal automation able marketing trends, utilizing state of the art conducted quality checks including proof reading and printing press checks.
Assisted sales and traffic departments and worked with specifications clarifications to ensure correct estimating details are communicated.
Southern California Lithographics -Brea, CA
December 1997 – January 1999.
Inside Sales Associate / Estimator Assistant
Assisted estimating department with specifications clarification, vendor procurement:
Monitored vendor production quality to ensured customer satisfaction
Inside Sales & production support liaison
Prospected inside sales & new business development strategies
Consolidated Graphics (Columbia Lithograph Location) -Santa Fe Springs, CA
April 1992 – October 1997.
Inside Sales / Estimator Associate
Assisted estimating department with specifications clarification, vendor procurement:
Monitored vendor production quality to ensured customer satisfaction
Inside Sales & production support liaison
Prospected inside sales & new business development strategies
Administered prospected live project leads to the Sales Department.
Counseled prospective customers, including non-profit organizations, corporations, and large and small businesses, concerning types of automation able printed mailing pieces; coatings, paper, inks, and distribution -Ever ensuring a positive company profile.
TRADE PROGRAM SKILLS:
*Pro-Mail program estimating, *Mail-Shop program estimating, Microsoft Great Plains Production Software, General Microsoft Windows, Office & DOS.
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