Danielle Platzer's Resume
Resume:
Danielle Catherine Platzer
* ***** **, ***#**, Allston, MA 02134
Professional Profile
Marketing Associate,Marketing Coordinator, Marketing Specialist
Creative, results-oriented professional with success in marketing, client relations and sales through the use of solid organizational and multitasking abilities and development of long-term impactful relationships. Adaptable planner who creates new or reworks existing models for profit and non-profit organizations to increase marketing effectiveness. Dedicated to building strong partnerships internally and externally that allow for mutual growth and evaluating possibilities to gain greater success.
Career Highlights
•Developed and built an email communication platform that generated 8K subscribers in first year. (PJW)
•Extended the branding efforts of Pub netting $30K in new sales in two month period with launch of apparel line. (PJW)
•Negotiated with vendors for products including menu printing saving $2K per printing.(PJW)
•Developed and produced an easily updated digital press kit to be to cut back on production costs and maintain accuracy. (Wheels of Success)
Core Competencies
Team Leadership Customer Service Competitive Analysis
Relationship Building Negotiations Problem Resolution
Professional Experience
PJW Restaurant Group May 2007 to December 2008
$40M Restaurant Group privately held multi-location restaurant group with five different concepts. (1K employees)
Marketing Coordinator
Assist in marketing efforts through development of additional programs to enhance the image of organization.
•Developed and built an email communication platform that generated 8K subscribers in first year.
•Extended the branding efforts of Pub while simultaneously netting $30K in new sales in two month period.
•Designed a two-part marketing plan and platform to build brand awareness for each individual concept (5).
Wheels of Success December 2006 to May 2007
Non-Profit 501(C) 3 organization with a mission to give reliable transportation to working poor in Tampa, Florida.
Marketing Assistant
Responsible for developing marketing plan focused on building awareness to of organization and increase donations.
•Developed and produced an easily updated digital press kit to cut back on production costs and maintain accuracy.
•Secured assistance for free web design through use of interns at local college.
•Assisted with the planning of several fundraising events.
Technical Skills
Microsoft XP Office Suite, Corel DRAW/Adobe, Photoshop
Education
Bachelor of Science in Marketing
University of Tampa 2007
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