Sales Management

BRENDA MCDONALD

Telephone: 818-***-**** • ***************@*****.***

URL: http://www.linkedin.com/pub/brenda-mcdonald/5/972/a2b

INTERNATIONAL & DOMESTIC SALES ACCOUNT MANAGEMENT BUSINESS DEVELOPMENT

A successful sales, project management, business development, and marketing professional with more than 18 years in consultative, value added, solution selling experience; specializing in the educational industry. An account executive with an annual personal sales portfolio of $43.2M in consultative selling and business development.

Key Account Management Strategic Marketing Plans Project Management

Closing Expert Complex Sales Performance Management

Global Negotiator Computer Literate Foreign Diplomacy

Multilingual: English, French, Japanese, Spanish, Italian

PROFESSIONAL EXPERIENCE

Sr. Business Development Recruitment Representative ITT Technical Institute, Sylmar, Ca (2009-PRS)

Career-focused institution, utilizing technology to provide degree programs that develop knowledge and skills that create employability in today’s economy.

Negotiated along with the college with numerous global and local organizations promoting student recruitment, creating partnerships with non-profit and private organizations, hospitals, and other academic and career institutions.

Lead, develop, and implement the campus marketing and sales initiatives for Associated of Science and Bachelor of Science Health Information Technology Program, Project Management, and Internet Security Systems Programs. Pioneered a career clinic, negotiating with outside vendors to improve job search skills, while recruiting students to the campus. Wrote and implemented companywide manual that enhanced the value and acceptance of military credits, Dante’s exams, and ace guide credits. Top lead to conduct rate (conversion rate) of 32.88%.

Strategic Business Marketing and Software Consultant SMC CORPORATION – Simi Valley, California

(2008-2009)

Business and marketing development consultant for start-up retail business, utilizing website packages and strategic marketing to maximize ROI for clients in the United States and Canada Expert, performance-driven software, Conducted competitive analyses to capitalize revenue development as well as coordinate goals for business owners; developing marketing plans, a strategic business plan, and an e-commerce website that will aid in generating business development. Implemented a marketing plan and ongoing sales analyses to maximize the effectiveness of sales efforts for a performance-driven software.

WARREN NATIONAL/ KENNEDY WESTERN UNIVERSITY Agoura Hills, California

International university providing online degree programs for both domestic and international students studying health administration, environmental engineering, computer science, engineering, web development, software, e-commerce and international business.

International Sales Business Development Manager (2004 - 2007)

Solely responsible for entire university international program, while managing domestic and abroad online educational sales of $43.2M per year.

Developed, wrote, justified and implemented marketing and business plans, sales initiatives and strategic direction for the international marketplace. Performed market research and business analysis for effective lead generation and market penetration. Spearheaded and negotiated special projects focused on the needs of the international as well as the diplomatic community. Evaluated business development opportunities based on market segmentation and unique background.

Trained, evaluated and directed all staff on pertinent issues, policies and procedures, and changes in requirements. Guided staff on successful prospecting, recruiting and sales closing models Analyzed, researched and compiled a revised transfer of credit form that met the data needs of all departments and streamlined process.

Formulated and implemented utilization of templates specifically for international students that eliminated errors and led to increasing students serviced by 75%.

Sr. Senior Sales Consultant

Generated a personal sales portfolio of $3.6M per month. Negotiated contracts with domestic and international corporations. Guided staff on successful prospecting, recruiting and sales closing models. Served as Subject Matter Expert for the department to maintain quality and volume of sales.

Achieved the highest closing conversion ratio in 2004 and consistently received top honors in production awards.

Created cross-functional leadership task forces that led to thoughtful recommendations later implemented by staff, resulting in improved working conditions and effective teamwork, while boosting domestic sales by 50%. Organized and implemented a new-hire training program specifically on closing techniques, resulting in 30% of new hires meeting established sales quotas.

EDUCATION MBA, Business and Human Relations - Amberton University, Garland Texas (in progress) BFA - University of Montana, Missoula Montana

CONTINUING EDUCATION AND TRAINING

Spin Selling, One Minute Manager, Crisis Management, The Art of Management

Low Profile Selling, Time Management, Tony Robbins, Leadership Development

Strategic & Tactical Management, Hartman Color Code - Personality Profile Training for Managers

PROFESSIONAL AFFILIATIONS

Who's Who International Business Professionals 2003 - 2007 Who's Who in Business Professionals 2004 - 2007 Member World Affairs Council

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