Resume2008

**** *. **** *****, #*

Littleton, CO *****

Home: 303-***-****

Cell: 303-***-****

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Michele R. Tusi

Education 1991 M.S. Northeastern University, Boston, MA

**** *.*. ****ons College, Boston, MA

Professional Skills

 Marketing

 Business Development

 Customer Service

 Media Planning

 Public Relations

 Project/Marketing Plan Development

 Conference/Events Planning

 Computer: MS and Adobe Applications

Professional Experience

2007 – 2008 Vice President of Marketing

Long-term Care NurseNet - The American Association of Nurse Assessment Coordinators (AANAC) and the American Association of Nurse Executives (AANEX)

Provide direction and management of a nation-wide marketing plan for a non-profit, professional membership/education association.

• Responsible for the creation, maintenance and implementation of the organization’s marketing plan including detailed analysis of outcomes

• Provide direction for the creation, production, and management of all marketing materials to ensure the integrity of the corporate identity and branding

• Responsible for strategic implementation of business development

• Responsible for planning, implementation and on-sight management of national conferences

• Coordinate the completion of the quarterly newsletter and other membership publications

• Ensure the creation of marketing materials to assist in business development and member recruitment

• Secure contractual agreements for business partnerships and negotiate trade-out agreements with national publishers

• Maintain media and editorial calendars

• Ensure timely creation of marketing materials for conference and event marketing

• Develop and implement marketing plans and materials for training partners, corporate sponsors and business partners

• Coordinate website maintenance to ensure coordination of web graphics and printed materials and timely, informative and current website material

2006 – 2007 Regional Director of Sales and Marketing

SavaSeniorCare, Administrative Services, LLC

Provide regional support by directing, training and managing internal and external sales, marketing and admissions functions for 12 company skilled nursing facilities.

• Provide direction and support for development of strategic and tactical sales and marketing plans at individual facilities by assisting the staff in conducting and interpreting the necessary market analysis. Direct development and implementation of appropriate strategies to increase revenue and occupancy percentages. Provide guidance in market-driven ideas for innovative and/or new market niches for facilities. Assist in the development, coordination and implementation of facility sales and marketing events and programs. Coordinate trade-show and community event participation.

• Responsible for oversight of facility census development, annual strategic marketing plans and quarterly competitor analysis. Support the regional and corporate team by providing information as necessary or requested.

• Conduct training of all admissions, sales and marketing staff on internal and external systems pertaining to the referral intake process, marketing, sales and regulatory issues.

• Oversee facility internal marketing meetings to ensure adequate supervision and provide guidance and support in identifying and implementing strategic marketing plan objectives. Track and report weekly census outcomes per facility including budget variance, census mix, inquiries, admissions and marketing efforts.

• Assist facilities in implementing internal customer service programs and tracking satisfaction data.

• Creates marketing materials: brochures, newsletters, print advertisement, press releases at facility and corporate level.

• Responsible for the development of a regional sales and marketing culture by assisting the facilities in the development of sales and marketing teams.

• Collect, analyzes and monitor referral source data related to important aspects of census growth and targeted market niche opportunities as part of weekly/monthly reporting. Evaluate trended census data to determine direction and rate of census movement, cause and appropriate actions necessary to positively influence census outcomes. Conduct market research, to determine facility(s) competitive position, project future occupancy rates for budgeting purposes, and make recommendations for refurbishments and niche program development based on the available data.

• Conduct cost/benefit analyses for all advertising requests. Oversee the development of all advertisements used within the area or responsibility.

2004-2006 Regional Marketing Director

Piñon Management, Inc., Lakewood, Colorado

Responsible for general technical oversight and coordination of census development and marketing strategies for eleven long-term care facilities

 Supports and provides technical assistance in the implementation of internal policy and procedures regarding marketing, admissions and public relations.

 Conducts field visits to assist in implementation and on-going maintenance of corporate programs and procedures

 Oversees facility internal marketing meetings to ensure adequate supervision, guidance and support in identifying and implementing strategic marketing plan objectives

 Creates marketing materials inclusive of brochures, newsletters, print advertisement, press releases at facility and corporate level

 Responsible for facility census development, annual strategic marketing plans and semi-annual competitor analysis

 Assists facilities in developing internal customer service programs and tracking satisfaction data

 Provides guidance in market-driven ideas for innovative and/or new market niches for facilities

 Coordinates facility inquiry management system and processes to assure Team effort, timely response to referral source and appropriate assessment procedures.

 Provides follow-up and quality assurance of all admissions to assess admission outcome and identifying rationale for lost admissions as part of weekly/monthly reporting.

 Tracks and reports weekly census outcomes per facility including budget variance, census mix, inquiries, admissions and marketing efforts

 Collects, analyzes and monitors, referral source data related to important aspects of census growth and targeted market niche opportunities as part of weekly/monthly reporting.

 Participates at the local level on committees for long-term care marketing and public relations, focusing on new business and census opportunities

 Coordinates trade-show and community event participation on behalf of Pińon Management

2002 - 2003 Regional Director, Admissions and Marketing

Marrinson Senior Care Residences, Fort Lauderdale, Florida

Responsible for directing marketing and new business activities for seven long-term care facilities

 Developed and successfully implemented case management program

 Managed and supported daily activities of case management/marketing staff

 Implemented ACT/Access database for referrals, tracking and outcomes

 Penetrated community events, networking groups and sponsorship opportunities to generate new business

 Created and customized marketing materials inclusive of brochures, newsletters, print advertisement, press releases and web

 Coordinated and designed advertising campaign to generate consumer awareness and new business

 Prepared weekly, monthly and quarterly reports for strategic planning

 Coordinated and implemented community lecture series featuring timely, industry topics

 Capitalized on new business opportunities, staying abreast of industry developments such as consolidations, closings of facilities, etc.

 Developed physician marketing campaign

1994 - 2001 Assistant Director of Rehabilitation and Wellness Services

Cleveland Clinic Hospital, Fort Lauderdale, Florida

Coordinated operations among four sub-departments net revenue in excess of $3,000,000

 Directed departmental activity in the absence of the Director

 Implemented productivity improvement policies

 Updated departmental policies and procedures

 Prepared monthly and quarterly reports

 Mediated staff grievances, conducted staff evaluations and provided staff training

 Coordinated Rehabilitation and Wellness Services with clinical staff

 Developed and monitored departmental outcome and quality improvement monitors

 Coordinated capital purchases with multiple outside vendors

1991 –1994 Clinical Exercise Physiologist

Cleveland Clinic Hospital, Fort Lauderdale, Florida

Certified ACSM - Clinical Exercise Specialist, Certified ASCM - Advanced Personal Trainer

 Developed, implemented and managed Wellness Program inclusive of initial evaluation, program structure and staffing

 Conducted exercise testing and prescription for Cardiology Department and Wellness Program

 Coordinated and implemented community outreach lectures

 Participated in multidisciplinary team planning with clinical staff

 Developed program brochure and related marketing materials

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