Christopher L. Robinson
Bryant, Arkansas 72022 United States
*****.**********@***.***
Objective
• To practice expertise and utilize both educational and professional level experience in business management, marketing, sales, and customer service in an environment that facilitates professional growth.
Summary of Qualifications
• Strong leadership and management skills in providing a productive climate
that confidently motivates, mobilizes, and coaches employees to meet high
performance standards.
• Excellent analytical and research skills with the capability to troubleshoot,
examine data and other information gathered to determine losses experienced
by a company. Superior ability to conduct business analyst by comparing
previous facts and figures to current numbers to deduce or predict where
failure may occur.
• Highly skilled sales and negotiation techniques used to effectively find
solutions to problems by finding contractual agreements that provide
satisfaction from both parties.
• Extensive presentation and communications skills with the ability to listen,
write and speak effectively. Exceptional listener who effectively conveys
information verbally and in writing.
Professional Experience
Advance Auto Parts Little Rock, Arkansas, United States
District Commercial Account Manager October 2010-Present
• Develop and implement product marketing strategies including advertising campaigns and sales promotions.
• Review operational records and reports to project sales and determine market profitability.
• Review financial statements, sales and activity reports, and other performance data to measure productivity and goal achievement and to determine areas needing cost reduction and program improvement.
• Direct and coordinate activities of businesses or departments concerned with the pricing, sales, or delivery of products.
• Plan and direct staffing, training, and performance evaluations to develop and control sales and service programs to the commercial business.
• Assess marketing potential of existing store locations, considering statistics and expenditures.
• Discover customer preferences to determine focus of sales efforts to provide solution base presentations of products and services.
• Direct, coordinate, and review activities in sales and service accounting and recordkeeping, and in receiving and shipping operations.
• Oversee assigned stores within commercial district which included general managers and their commercial staffs.
• Represent company at trade association meetings to promote products.
• Visit repair shop facilities to stimulate interest in products or services provided by the commercial program.
Clear Channel Communications Little Rock, Arkansas, United States Senior Marketing Consultant June 2001-October 2010
• Attend sales meetings, industry trade shows, and training seminars to gather information, promote products, expand network of contacts, and increase knowledge.
• Formulate plans to extend business with established accounts and to transact business as agent for advertising accounts.
• Consult with company officials, sales departments, and advertising agencies to develop promotional plans.
• Develop implementation plans that include analyses such as cost-benefit or return on investment (ROI).
• Initiate, review, or approve modifications to advertising project plans.
• Prepare and deliver sales presentations to new and existing customers to sell new advertising programs, and to protect and increase existing advertising.
• Prepare promotional plans, sales literature, media kits, and sales contracts, using computer.
• Train and direct workers engaged in developing and producing advertisements.
• Negotiate with project stakeholders to obtain the necessary resources.
• Maintain assigned account bases while developing new accounts.
• Prepare and negotiate advertising and sales contracts.
• Establish and execute a marketing project communication plan.
• Monitor and analyze sales promotion results to determine cost effectiveness of promotion campaigns.
• Manage project execution to ensure adherence to budget, schedule, and scope.
• Prepare project status reports by collecting, analyzing, and summarizing information and trends.
• Obtain and study information about clients' products, needs, problems, advertising history, and business practices to offer effective sales presentations and appropriate product assistance.
• Develop and manage annual budgets for marketing projects.
• Schedule and facilitate meetings related to advertising campaign projects.
The Schwan’s Food Company Benton, Arkansas, United States Area Route Manager November 2005-June 2007
• Coached and mentored sales team on daily goals and logistical excellence.
• Provide customers with product samples and catalogs.
• Arrange and direct delivery of products and marketing collateral.
• Answer customers' questions about products, prices, availability, product uses, and credit terms.
• Contact regular and prospective customers to demonstrate products, explained products health features, and solicit orders.
• Perform administrative duties, such as preparing sales budgets and reports, keeping sales records, and filing expense account reports.
• Recommend products to customers, based on customers' needs and interests.
• Monitor market conditions, product innovations, and competitors' products, prices, and sales.
Popeye’s Chicken & Biscuit Little Rock, Arkansas, United States Restaurant Manager July 2001-November 2005
• Schedule and receive food and beverage deliveries, checking delivery contents to verify product quality and quantity.
• Keep records required by government agencies regarding sanitation, and food subsidies when appropriate.
• Review work procedures and operational problems to determine ways to improve service, performance, or safety.
• Schedule staff hours and assign duties.
• Investigate and resolve complaints regarding food quality, service, or accommodations.
• Coordinate assignments of cooking personnel to ensure economical use of food and timely preparation.
• Plan menus and food utilization based on anticipated number of guests, nutritional value, palatability, popularity, and costs.
• Monitor compliance with health and fire regulations regarding food preparation and serving, and building maintenance in lodging and dining facilities.
• Monitor budgets and payroll records, and review financial transactions to ensure that expenditures are authorized and budgeted.
• Count money and make bank deposits.
• Assess staffing needs, and recruit staff using methods such as newspaper advertisements or attendance at job fairs.
• Monitor food preparation methods, portion sizes, and garnishing and presentation of food to ensure that food is prepared and presented in an acceptable manner.
• Establish standards for personnel performance and customer service.
• Organize and direct worker training programs, resolve personnel problems, hire new staff, and evaluate employee performance in dining and lodging facilities.
• Maintain food and equipment inventories, and keep inventory records.
• Perform some food preparation or service tasks such as cooking, clearing tables, and serving food and drinks when necessary.
Education
Pulaski Technical College North Little Rock, Arkansas, United States Associate of Applied Science in Paralegal Technology
Fort Hays State University Hays, Kansas, United States Bachelors in General Studies with a concentration in Business
Additional Skills
• Computer/Technical Training in Microsoft Word, Word processing, Spreadsheets, PowerPoint, Excel, HTML,CRM Database, Business Objectives, PeopleSoft, Oracle, Dashboard, and SharePoint .
• Specialized Certificate in Operations Management
• Specialized Certificate in sales process training from Dale Carnegie