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Design Sales

Location:
New Rochelle, NY, 10801
Salary:
70,000
Posted:
August 19, 2012

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Resume:

FRANK SARNICOLA | Art Director

** ******** ****** • New Rochelle, NY 10801

Phone: 914-***-**** • E-mail: hoahn6@r.postjobfree.com

URL: FrankSarnicola.com

LinkedIn: linkedin.com/in/franksarnicola

Branding Statement

Experienced, innovative and fresh-minded design professional, poised to utilize creative solutions to produce top quality advertising, marketing and promotional materials for print and web.

Summary of Qualifications

Creative problem solver who takes projects from concept to completion, both independently and as part of a team

Self-motivated with a positive attitude and outstanding communication (verbal and written) and interpersonal skills

Exceptional aesthetic sense and attention to detail; extremely dedicated and multi-tasks efficiently in a fast-paced environment

Proven ability to provide creative direction as well as mentor, motivate, inspire and generate enthusiasm about design projects

Exemplifies high ethical standards and organizational discipline, balanced with the ability to have fun and recognize those who have contributed to a successful project

Innovative conceptualist with sharp eye for fresh approaches; known for producing highly effective visual and typographic solutions

Expert knowledge of project management, print production processes, image manipulation, as well as mastery of color reproduction, color correction and digital retouching

Advanced knowledge of Mac OS X-based versions of Quark XPress, Adobe Creative Suite CS5 (InDesign, Illustrator,

Photoshop, Acrobat) and Microsoft Office (PowerPoint, Word, Excel)

Learning knowledge of Adobe Dreamweaver and Flash

Professional Experience

Art Director | Quadriga Art – New York, NY (Aug. 2010 – May 2012)

Day-to-day creative direction/management of staff of 14 (including designers, scheduler and proofreader) at the corporate headquarters for the largest nonprofit direct mail marketing agency in the U.S.

Formulated and implemented creative and design objectives that met/exceeded client product strategies

Lead and supervised team, established team goals and objectives and motivated staff to meet them. Delegated appropriate tasks to various team members

Understood and employed management and team-building techniques in order to build cohesiveness; responsible for professional development of junior staff

Gave technical and creative direction and training to design team which improved efficiency 15%- Acted as liaison between IT and staff to resolve computer/network issues and updated department with new technology

Clients included: VFW, Sacred Heart League, St. Joseph’s Indian School, Heart and Stroke Foundation, Autism Speaks, USOC, Covenant House New York

Art Director | Ewatchfactory – New Rochelle, NY (Nov. 2003 – Nov. 2009)

Established in-house design services and efficiently lead and administered creative design projects in support of merchandising programs for this watch manufacturer and distributor.

Worked independently and with staff, both in U.S. and China, providing hands-on creative leadership in all sales, marketing and collateral development (OEM, Online, Licensing)

Fostered a collaborative environment with an open communication process that shared information and best practices

Collaborated closely with sales and client teams to create innovative presentations to potential and current clients

Responsible for new project development with licensors ensuring brand adherence to identity and design standards

Managed and coordinated the creation of various online shops including landing pages, banners and e-commerce websites

Oversaw outside design, photography and illustration to confirm budgets and deadlines were met

Clients included: NFL, NBA, Disney, Nickelodeon, Paramount Pictures, Mattel, Tourneau, Wenger, QVC, JCPenney, Amazon.com, PetSmart, Lillian Vernon

Lead Graphic Designer/Graphics Director | Petrone Group – Rye Brook, NY (May 1997 – Sept. 2005)

Successfully managed and coordinated branding, advertising, marketing, identity and direct mail campaigns from concept to completion for this small design firm.

Managed staff of full time and freelance designers as well as outside illustration, design and printing services creating typography

and visual-based designs of logos, posters, advertisements, brochures and e-blasts/web design

Established relationships with key clients, increasing repeat business as well as acquiring new opportunities

Proven ability to create client-specific sales presentations for strategic pursuits that differentiated firm from competition

Clients included: Doral Arrowwood, NFL, Westchester Philharmonic, Senior Health Network, King Research Westchester Arts Council, Ales Group, Chemwerth, Inc., Stamford Downtown DSSD

Education

BFA, Graphic Design – Kent State University, Kent, OH

Architectural Design studies – New York Institute of Technology, Old Westbury, NY



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