Vanessa Ruiz
**********@*****.***
OBJECTIVE:
To continually expand my knowledge base and work experience with a Company in an effort to reach my full potential and be an asset to my employer.
EXPERIENCE:
Creative Director of Innovations
Manufacturing and Textile
Print Solutions PR
September 2011-Current
Effectively acting as a live mannequin to ensure fit for Private-Label Manufacturing
Team of fashion designers and manufacturers to check the fit, drape, and visual appearance of a design on measurements that are used to produce a range of sizes for retail sale.
Responsible for detailed input to give direction to ensure that textile is current with the market.
My hands on experience with many different companies over the years have helped me to influence my current clients in the most effective process of achieving their goals.
I have a strong knowledge of technical design and an unparalleled understanding for premium lines and their demographics.
In house sales and cost comparisons to ensure max profit before manufacturing.
I have the final green light on all pattern design completion
Work closely with the pattern maker who fits my measurements for many different wholesalers based on assignments given.
In House Sales/Key Accounts Manager
TATRATEA Herbal Liquor and Lucka Water, Slovakian Import into the US.
Avant Guard Imports.LLC
Straub Wholesaler
August 2011-Jan 2012
Direct contact with the Wholesaler to the retail On Premise
Delivered product to account throughout Orange County
Responsible for Acquiring New product placement
Promotional Events Coordinator
Scheduling between On Premise Accounts for Programming
Training and Hiring Staff
Research and Development to determine Target market
Work with Manufacturing Company to produce material that can we used to support accounts which product was sold in as sales tools.
Tastings and Launches
Worked with Sales Strategies and Innovations
Team Enterprise
Bacardi USA
Southern California Accounts
On and OFF Premises
July 2007-Current
Worked closely with the Bacardi Portfolio Representing the brands that
are in their vast portfolio targeting each market.
Program that is exclusive to the Southern California Market!
Traveled and worked promotional sales in various locations through out Orange County, Palm Springs, and the Inland Empire.
Worked independently with excellent organizational skills to meet my deadlines.
Worked on the Special Events Team 2007-Current which consisted golf tournaments, Sales Meetings, Large Launch programing..
I am responsible for meeting my deadlines with reports, and photos.
I am one of the highest selling Off Premise Specialist on the team which has won the company awards for the territory as a whole.
Participated in Distributor Meetings, and Special Events
Assistant Event Manager: MKTG
Diageo, Pacific Wine and Spirits
April 2011-July-2011
Warehouse Inventory –Build Kits with counterparts every Tuesday.
Managing Staff all over the Coastal, LA, and Orange County Market
Shipping and Receiving Logs and Photos for Client
Uniforms-Dry-cleaning
Program Kits-Reordering products to build the kits
Equipment Logging and updating data
Alcohol Inventory-Keeping this current and up to date in order to ensure efficiency with events executed for the LA Market.
Event Managing Center- Loading the information in the shells to track the events for the Lead Staff booked can recap.
Road Checks/Accounting/Mileage/Budgets/Job Codes/New Launch/Fiscal Numbers
Bottle Sales
Reporting and Compiling reports for Sr. Event Manager
Involved directly with Diageo and Event Programing from Budgets to executions
Bare Escentials Tour of America Sales/ Artistry Campaign
A Squared Marketing Group
July 2011-Nov-2011
Tour the East Coast increasing sales over 26 cities for 4 months.
Was responsible for event execution, set up, tear down, documenting, data capturing for the team.
Highest Sales and Now work in Market as freelance support in all retail location LA-OC.
Team Enterprise -Brand Ambassador-Team Lead
Miller Lite and MGD and Coors/ Blue Moon
Orange County, Los Angeles, Palm Springs
April 2005-Present
Worked closely with Episodic Marketing Campaigns, with an effort to
create brand loyalty and encourage individuals to switch to the Miller product.
Traveled and worked promotional sales in various locations through out Orange County and Long Beach.
Worked independently with excellent organizational skills to meet my deadlines.
Worked on the Special Events Team 2006-2007 which consisted of switch and converts at venues with Miller Lite Famous Tastes Challenges: At the Honda Center representing Miller Lite, All On- Premise Promotions in correlation with the Ducks Away Games in Orange County, Hyundai Pavilion, Dinah Shore Golf Tournament, NASCAR Fall 2006 & Spring 2007, MAGA Golf Tournament 2007, Distributor Meetings For Southern California, All On- Premise Promotions in correlation with the Ducks Games in Orange County, Jazz Festival in Newport: Summer 2006.
Off Premise Promotions for Miller Lite/ Coors Light /Blue Moon
Grand Opened Total Wine in Rancho Cucamonga where I presented the import beers to the consumers and talked about the Blue Moon Seasonal
Dodgers 2009-Current
Donovan Tour for Coors Light 2009
Trade Shows
Greek Theater
MKTG
Diageo Spirits and Pacific Wine and Spirits
Southern California Accounts
On and OFF Premises
July 2007-Current
Worked closely with the Diageo Portfolio Representing the brands that
are in their vast portfolio targeting each market.
I am trained on the Johnny Walker Blue Engraving
Program that is exclusive to the Southern California Market!
Traveled and worked promotional sales in various locations through out Orange County, Palm Springs, San Diego, San Luis Obispo,
Worked independently with excellent organizational skills to meet my deadlines.
Worked on the Special Events Team 2007-Current which consisted golf tournaments, Ride along side the sales reps to drive sales and motivate accounts to add promotions.
I work on a team that does Covert Sampling where we go into accounts and buy bottles and engage consumers under cover to learn their drinking habits to report back to the Client.
I am responsible for meeting my deadlines with reports, recaps, payroll and photos.
I am one of the highest selling Off Premise Specialist each Year and have been presented many awards on reaching national goals for the state of California!
The Hive
Brown- Forman
Southern California
March 2008-September 2011
Special Events team for Luxury Brands-Chambord, Finlandia, and Woodford Reserve, Moved over to the Jack Daniels team in 2009
Executing ON Premise bottle service
Secret Shopped Accounts to ensure accuracy on behalf of Brown Forman
Golf Tournaments
Guest Bartenders
OFF Premise
Sales Meetings
Korbel Brand Ambassador for events executed with the Anaheim Duck
Strategic
SKYY Spirits
Los Angeles Region and South Bay
November 2003- July 2004
Assisted in launching the SKYY Vodka Flavors to the Los Angels and South Bay Region.
Worked closely with a team to develop marketing strategies to insure sales for the new flavors of SKYY
Worked to develop the brand in accounts that were not currently carrying the new products offer from SKYY Spirits
1800 Tequila
July 2003- December 2003
I was the team leader and worked closely with developing the brand into the southwest region.
My team was the first to launch the new product into the market.
Assisted in hiring the representatives to be the face of the new 1800 Tequila.
Sales Representative and Certified MAC Make-Up Artist
MAC Store, South Coast Plaza, Costa Mesa, CA
January 2002- September 2005
Developed an extensive personal customer base.
Actively pursued opportunities to increase my knowledge of trends and new developments within the company’s product line.
Consistently achieved the status of top sales figures.
Maintained my sales goals and quotas on a daily basis.
Maintained excellent rapport with customers, management, and co-workers.
Sales Representative and Certified MAC Make-Up Artist
MAC Counter, Nordstrom, Inc., Cerritos, CA
June 2000- January 2002
Highest sales at Number One Counter in the World for Estee Lauder and MAC Cosmetics.
Consistently met and exceeded my goals Monthly
All Star Award for Nordstrom Customer Service
Promoted from this counter to my current location
Many of my personal clients continue to relocate to my current location.
Freelance Sales Support and MAC Make-Up Artist
MAC Cosmetics, New York, NY
Orange County and Los Angeles County Regions
February 2000-Current
Traveled among various locations in Orange and Los Angeles Counties.
Demonstrated new seasonal products and colors to clients and staff.
Worked independently with excellent organizational skills to meet my deadlines.
EDUCATION:
California State University Long Beach
Long Beach, California
Bachelors of Science in Business Marketing May 2005
SKILLS: Proficient in Word, Excel, and Power Point