Marketing Director-CPG Retail-Quaker,Kraft,RJR/Nabisco,Shell,Agencies

Richard L. Vandervoet

Marketing Director

Retail Brand Focus – New Products – Sales Partner

Career marketer noted for exceeding plan ROI by extending budget impact via market-specific programs and integrated trade/consumer/manufacturer volume drivers. Solid achievements in brand building and new product launches with Quaker Oats, Shell, RJR/Nabisco, Kraft and Safety-Kleen. Corporate roles complemented with advertising agency account development in areas of research, package design, print/electronic advertising, promotions and collateral for clients Walmart, Porsche, Carnation, Continental, Tyson, Exxon, ConAgra, Quaker and Pepsi.

MBA (Cum Laude)-Thunderbird. BA (Honors)-UT Austin.

Expanded profile at http://www.linkedin.com/in/richvan

Core Competencies

- Cross-functional new products leader of sales, supply chain, packaging, finance, manufacturing, R&D and ad agencies to bring new products to market-on time and on budget via flawless execution.

-Development of key account specific programs in partnership with sales, brand team and customers.

-Expertise in integrated trade/consumer promotions, user retention and new customer acquisition.

-Proven ability to work successfully in a fast-paced, "change-oriented", team-based environment.

Experience

Marketing Dynamics(product development company)

Dallas, TX (2005-)

Partner

Consumer products innovation and marketing company focused on introducing new products into retail and high volume channels

·Leading expansion of consumer products into key grocery, mass, drug and QVC/HSN, specifically products in pet, nail care and home chemicals.

·New pet product to be launched in 2009 estimated at $4MM in first wave of sales

·Partners desire to expand services, requiring capital infusion, leading to exploring alternatives.

Safety-Kleen Systems($800MM- Cleaning Products) Dallas, TX (2004-2005)

Turnaround Agent

Engaged to rebuild the largest revenue line of business following bankruptcy via sales force and customer programs. Upon completion of project joined Marketing Dynamics.

·Generated incremental $2.5MM in revenue from a $450k investment in a Super Bowl sales promotion and 11% sales lift from a NASCAR incentive promo.

"A business that has been in decline over the last several years, flattened mid-year, and has shown growth in recent periods. This is a phenomenal turnaround ! " Segment Director

Shell Consumer Products

Houston, TX (2000-2004)

Marketing and Innovations Manager- Retail Brands

Recruited to revitalize the consumer motor oil segment with fresh advertising and marketing approaches. Tasked with driving new offerings via consumer, buyer and sales force insights developed into differentiated products supported with integrated media, promotions and sponsorships.

·Exceeded plan volume by 8% via motivation of supply chain, manufacturing, distribution and sales channels in the launch of Pennzoil SUV-Truck and Quaker State Winter Oil.

“ You hit a home run with the new Quaker Winter product. Well presented and sold to installers to assure support. And this was after a great SUV intro that set all time records ” Chicago Sales Director

·Drove 13% retail volume gains for Walmart and Sam’s via retailer specific products and promotions.

“Year to date 2002 Rotella oil is up 16% and represents 61% of the heavy duty category, so there is a huge huge opportunity to increase sales and profit” Walmart Buyer

·Boosted Havoline motor oil market share from 11.0 to 14.9 and brand awareness of 66% up from 32% behind product benefit of “increased gas mileage” supported with tv/radio/pos.

Generated record response of 250,000 entries with” Win FREE Gas” on-bottle internet promotion.

Increased largest account sales 24% vs. YA via co-op radio promotion with Advance Auto and Purolator.

·Retained 72% of Havoline business during 2002-2003 co-marketing agreement with Chevron Texaco while achieving significant revenue increases ($14MM) by elimination of advertising and promotions. (Texaco Havoline brand acquired in ChevronTexaco merger in 2001)

Contact this candidate