Marketing Professional

Summary

Accomplished professional with an unusual hybrid of technical aptitude and knowledge of business acumen within the biotechnology industry. Over 13 years experience in sales and marketing, technical applications training, client services and management.

-Launched products in field and initiated test site and collaborations in industrial and academic accounts.

-Consistently contributed to sales growth and profitability through working with team to develop and execute business strategies

-Attained high level of client satisfaction and solid reputation due to strong and versatile skill set sensitive to a technically diverse client base.

-Controlled costs without sacrificing performance with innovative programs and creation of operational guidelines.

-Led, motivated and coached individuals in key areas that effect overall company performance.

03/05-09/06

CHIRON CORPORATION Emeryville, CA

Product Manager, Blood Screening Instrumentation

Responsible for the World Wide product marketing of Procleix Modular System instrumentation.

Accomplishments

-Launched a reagent pipetting instrument used in the Chiron Procleix Assays. Instruments were introduced in the EU and Asia-Pacific as a semi-automated enhancement to an existing product line. Led team that involved various functional groups that were involved with a successful on time launch and support plan. Teams brought product through 510(K) clearance and CE marking.

- Developed strategic marketing plans for new and existing products that reflect market trends and needs assessment, distribution, competition, pricing, forecasts, long-term potential risk analysis and contingencies and financial and success metrics.

-Developed and implemented sales strategies and tactics to ensure successful selling, including sales sheets, animations, positioning pieces and sales and distributor training.

- Collaborated with clients on marketing evaluations for new products to gather information for further product development and improvements as well as to create champions for Chiron instrumentation.

-Lead project teams and customer focus groups to provide product specification input for new product design, improvements and product related issues/resolutions.

09/03-03/05

CHIRON CORPORATION Emeryville, CA

Technical Support Specialist II

Responsible for providing technical support for Chiron Blood Testing customers. Focus was on support of the instrumentation, software and chemistry related to the NAT product line. including eSAS and TIGRIS platforms.

Accomplishments

- Project management participation with Chiron (Technical Support, Sales, IM, SCM) and Deloitte Consultants to develop and validate CRM functionality. Participated in generating critical design inputs, design process review and design transfer into production testing. Participated in on time implementation, on-going assessment of product evaluation, user acceptance and design change control.

-Designed & implemented calibration equipment monitoring & traceability programs. Chiron calibration tools. Project included risk mitigation analysis to ensure quality & regulatory compliance.

-Participated in development & design of a troubleshooting training and materials class to increase technical knowledge base expertise.

5/02-5/03

GENICON SCIENCES San Diego, CA

Field Technical Consultant

Responsible for market penetration efforts and the support of company hardware, software and chemistry which included customer education, assay solutions, technical service and product testing collaborations in the nucleic acid microarray market. As this company was in the start-up phase, duties were heavily focused on sales and marketing activities and key leader support generation.

Accomplishments

-Identified new business opportunities and established relationship with lead academic and commercial accounts in the Northwest U.S. for beta testing company’s novel nano-technology that would result in product purchase and advocacy.

-Improved effectiveness of Genicon marketing focus by providing pertinent field information that had been gathered by self-initiated efforts.

-Provided applications and technical support to clients in the Northwest US by effectively training and problem-solving instrument, chemistry and software/analysis issues.

-Participated in development of training tools used by Field Technical Consultants to ensure trainings and messages presented to clients were timely, consistent and effective.

-Involved in training local distributors on technology and key issues as they relate to the successful penetration of the microarray market that is entrenched in current methods of labeling and detection.

-Initiated strategy meetings with local vendors and participated in client visits in the form of technology discussions, demonstrations and marketing presentations that resulted in product visibility and sales.

9/00-4/02

CMC TRAVEL SERVICES, INC. San Francisco, CA

Operations

Family owned business that required full time consultative work to assist in short-term transition.

Responsible for the development of short and long-term strategic goals in the areas of marketing, management, human resources and client services. The rapid economic and industry changes required adaptability, planning, prioritization and coordination of crucial projects that allowed continued profitability.

Accomplishments

-Consulted with clients on Travel Policy guidelines that incorporated CMC Products that resulted in 20-30% savings in their overall travel spending and contributed to CMC profitability.

-Created and implemented the use of marketing materials and sales scripts for inside sales efforts that resulted in a 10% increase in client base.

-Initiated and employed a web-based client travel expenditure reporting system that improved operational efficiency and increased product offerings.

1994-2001

PE APPLIED BIOSYSTEMS (ABI) Foster City, CA

Senior Field Applications Specialist, SDS (Taqman) Technology

Primary focus was to market, support and troubleshoot assays in accordance with ABI protocols. The purpose of these assays was twofold: to either validate existing methods to replace with Taqman Technology or use new technology in conjunction with ongoing quantitative assays to accomplish desired outcome. Continuous problem-solving and data analysis was required to ensure client success and thus continued business and incremental growth.

Accomplishments:

-Established working relationship between Field Applications and R&D and product groups by initiating and maintaining personal contact and follow-up. This resulted in the increased continuity of in-house and field-based information presented to clients.

-Successful liaison between client and R&D/Product groups during beta testing of various software, reagents and assay protocols. Management of mutual goals and expectations, including follow-through were key factors.

-Increased effectiveness of delivered seminars by tailoring presentations to specific marketing objectives, technical level and group size of prospective clients. Invited to speak at various venues that resulted in further market penetration and Company visibility.

1993-1994

BOEHRINGER MANNHEIM Los Angeles, CA

Research Biochemical Sales Specialist

-Managed sales of research biochemicals to academic and industrial accounts.

-Implemented company promotions on a cost-effective basis resulting in increased territory sales of the PCR product line by over 39%.

-Increased sales through creating freezer programs and designing a product tracking software that simplified client interface and increased efficiency of purchasing agents.

-Coordinated and conducted hands-on workshops contributing to increased sales and Company visibility in the academic and industrial markets.

1992-1993

GLAXO PHARMACEUTICALS Orange County, CA

Pharmaceutical Sales Representative

-Responsible for sales of respiratory medications to physicians and pharmacists.

-Consistently ranked in top 10% in a sales force of 633 by achieving 100-180% of quota.

-Assisted sales management in selecting and incorporating appropriate technical materials for target marketing efforts.

-Expanded customer relationships by developing educational material for various non-traditional customer groups (e.g. Vietnamese Pharmacy Association). Coordinated Continuing Education seminar series for various physician groups.

Education

San Francisco State University

August 2006 M.B.A. Graduated Beta Gamma Sigma

California State University, Fullerton

1984-1991 B.A. in Biological Sciences, Emphasis in Molecular Biology

B.A. in Business Administration, Emphasis in International Marketing

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