Manager Marketing

LAUREN AVALLONE

**** * ****** ****, **** B, NEWPORT BEACH, CA 92663

PHONE 862-***-**** • E-MAIL ******.********@*****.***

SUMMARY OF QUALIFICATIONS

Qualified Director of Online Marketing and Publicity specializing in developing and executing branding and marketing strategies.

Experienced in creative content management, community management, and email/web/mobile marketing campaigns.

Adept at building client awareness, site traffic, and content syndication through feature placements, marketing programs, contests, and exclusive content promotions.

Skilled in the creation, utilization, and optimization of branded social networks, video sharing, and blogging/micro-blogging sites.

Extremely computer literate and practiced in Analytics, HTML, SEM and SEO.

Expert in the management and coordination of employees, departments and teams.

Practiced production manager organizing projects, teams, shoots, and releases from conception through conclusion.

Accomplished in event planning and promotions.

Talented copywriter including but not limited to press releases, biographies, blogs, and website copy.

Skillful at creating and maintaining marketing plans, budgets, and production schedules.

PROFESSIONAL EXPERIENCE

2005- Present IE Marketing Diamond Bar, CA

Director of Online Marketing and Publicity

Develop and implement marketing and branding strategies for new releases and touring acts.

Serve as content & community manager, ensuring all information is up to date and engrossing on all web properties.

Create, maintain, and optimize social media campaigns.

Oversee and execute web/email/mobile marketing campaigns and content.

Secure placements on Internet Radio Stations, Social Networking Sites, Podcasts, Online Magazines, Blogs, Music Directories, and Video Sites.

Substantially increase visibility for all projects worked.

Manage and direct online street teams/fan clubs and social networks coordinating fan efforts to specific calls-to-action.

Ensure SEO and SEM best practices are met for optimal visibility.

Aid in sales presentations to potential clients.

2006- Present Takes The Biscuit, Inc. Diamond Bar, CA

Production Manager

Create and execute production schedules for album releases and photo/video shoots.

Plan and coordinate events including release parties, luncheons, and showcases.

Generate and manage budgets, artist schedules, itineraries, and contracts.

Responsible for artist/client relations.

Handle website maintenance.

Create, maintain, and optimize branded social networking pages.

Aid in creative selections such as release artwork, website design, and press photos.

Handle touring schedules, travel arrangements, and accommodations.

Prepare, maintain, and circulate artist riders and technical specifications.

Distribute and maintain new booking/engagement information and event procedures for all shows.

Aid in the creation and distribution of music and viral videos.

Create and maintain online stores.

Summer 2005 Spanish Moss Productions Quincy, FL

Marketing/Promotion Intern

Aided in event planning from outset to finish.

Promoted music festivals, concerts, events, and artists.

Coordinated grassroots marketing team.

Prepared and maintained sponsor, member, and donor databases.

Actively participated in strategic meetings and decision making.

Dealt directly with artists to ensure needs were met.

EDUCATION

2001-2005 Florida State University Tallahassee, FL

Bachelor of Science in Marketing

Concentration in Sales and Customer Relationship Management.

Minor in French.

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