Copywriter, communications consulting, editing services

BRIAN R. SALISBURY

** ********** ****** *****, *********, New York 11768

631-***-**** ..... **************@***.***

www.BriansQuill.com__________________________________________________________________________

SUMMARY: Successful record of creating and executing results-oriented public relations and marketing communications programs to further the strategic goals of major healthcare, high tech., manufacturing, high-ed., management consulting and professional services firms. Expertise in department management, media relations, copywriting and editorial services, marketing communications, government affairs, crisis management, internal communications, corporate communications, speech writing, website development. Solid news, business and trade media contacts. Experienced corporate spokesperson. Sound judgment, strong management and communications skills and leadership qualities.

Brian R. Salisbury Communications. Northport, N.Y. 1999 - Present

Communications and Public Relations Consulting, Editorial Services

Providing strategic internal and external communications evaluation, counsel, planning and execution; plus media relations, public affairs, marketing communications, corporate communications, copywriting and editorial services to increase market share and awareness of organizations’ products, services and capabilities. Generate executive publicity. Reinforce clients’ positive reputations.

Provide public affairs and marketing agency support: pitch article ideas to high-tech, B-to-B and trade media; develop, write and edit news and feature articles; generate media coverage for agency clients.

The New York Hospital Medical Center of Queens. Flushing, N.Y. 1994 - 1999

Vice President, Public Affairs & Marketing

Directed all Public Affairs and Marketing activities to develop and execute marketing, media relations, advertising, crisis communications, government relations, community affairs, executive publicity, Website and internal communications programs of this major 457-bed community medical center/teaching hospital. For two-year period, simultaneously directed same activities at an associated 250-bed medical center. Served as hospitals' key spokesperson.

Developed and directed all medical center communications programs to present both institutions in most positive light to New York area residents, the medical community, and broadcast and print media.

• Result: Created public affairs departments capable of meeting the demands of today's extremely dynamic healthcare delivery/economic environment. Assisted hospital(s) in maintaining patient volume and a positive public image during crises. Created successful multi-ethnic advertising and marketing programs.

Conceived and executed all media relations, marketing and advertising programs contributing to public's confidence in and use of both hospitals. Programs were especially successful in growing cardiology services and community health centers.

• Result: Both medical centers withstood severe multi-million-dollar reductions in state and federal health care funding while adding major services and expanding into local communities.

Cultivated and expanded major metropolitan area broadcast and print media contacts.

• Result: Generated steady, positive print and broadcast media coverage, which presented the hospital(s) in the most favorable manner, frequently neutralizing potentially negative publicity.

Publicized the professional expertise of 16 clinical department chairpersons and key physicians. Strengthened the President/CEO's reputation as an industry and business community leader.

• Result: Steadily increased media requests for print and broadcast interviews with department chairpersons, physicians and the President/CEO. Positive publicity contributed to maintaining residents' consistently high use of and trust in medical center services.

Conceptualized and produced all internal and external communications and marketing materials such as annual reports, employee publications, community newsletters, brochures and direct mail materials.

• Result: Maintained consistent, positive and informative flow of information to medical center administration, physicians, employees, publics, patients and community.

Conceived, developed and launched medical center Website. Maintained and expanded its content and effectiveness. Began development of hospital's own proprietary e-commerce Internet enterprise.

• Result: Strategic incorporation of on-line resources, techniques and technology into marketing and public affairs initiatives to grow hospital services; provided information to metropolitan area residents and healthcare professionals that strengthened their trust in and reliance upon the medical center; and created/generated/identified innovative e-commerce business opportunities.

BRIAN R. SALISBURY -- 631-***-**** -- Page 2

American Institute of CPAs. New York, N.Y. 1992 - 1994

Manager, Public Relations

Maintained daily relations with a wide variety of business and professional publications for this 310,000-member professional organization, while developing and executing long-range, pro-active media relations initiatives.

Launched program that energized the profession's image by publicizing selected accountants' unique occupational skills and achievements.

Conducted media training for key AICPA and other accounting profession specialists.

Brian R. Salisbury & Associates. Northport, N.Y. 1991 - 1992

Communications Consulting & Editorial Services

Provided media relations, public relations, marketing communications and editorial services that increased customer awareness of companies' capabilities and products. Reinforced clients' positive reputations in the marketplace. Primary account: Hoechst Celanese Corp., Somerville, N.J.

Coopers & Lybrand. New York, N.Y. 1989 - 1991

Manager, National Public Relations

Developed and executed public/media relations initiatives to actively position new and existing capabilities of the $1 billion management and high technology consulting service practice of this $3.2 billion firm--which serves FORTUNE 1000 companies. Integral in establishing new organizational structure and management philosophy, distancing the firm and its clients from its competition. As the primary media contact, established and maintained a network of technology, news and business editors, and increased the organization's favorable news coverage.

Grumman Corporation. Bethpage, N.Y. 1975 - 1989

Manager, Media Relations; Manager, Marketing Communications

Set policies and created programs ensuring corporate communications remained responsive to dynamic economic and defense environment. Provided focused support to help keep this $3.5 billion multi-site, international aerospace/electronics company profitable each year amidst rapidly changing national defense priorities.

Redirected Grumman's marketing emphasis from aircraft manufacture to sophisticated electronic systems design.

• Result: Electronic system sales increased 200 percent in three years.

Directed crisis communications during fires, aircraft accidents, chemical spills and other emergencies.

• Result: Maintained the company's positive reputation through more than a dozen crises.

Lobbied state government on wide range of issues ranging from nuclear power policies to tax legislation.

• Result: Positions advocated prevailed consistently.

EDUCATION: B.A. Journalism, Rutgers University

Professional Education:

* Economic Planning and Public Policy Program, The Wharton School at

The University of Pennsylvania

* Business and Public Relations Program, New York University

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