Manager Sales

LEKHRAJ B. SUVASIYA

Address: **/*, ******* ***** ******, CST Road, Chembur, Mumbai - 71

E mail: ********@*****.***

Mobile : +91-987*******

D.O.B.: 04/05/1981

Languages known: English, Hindi

Profile Highlights:

- Experience in increasingly responsible positions with reputed Companies viz. Amar Remedies (FMCG), Welspun Retail (Retail), J. L. Morison (FMCG).

- Extensive experience in Brand Management, Product Launch, Marketing Communication, Advertising & Media.

Work Experience:

COMPANY: Amar Remedies Ltd.

JOB TITLE: Marketing Manager

DURATION: Jun. 2012 – Present

REPORTING TO: President Commercials

Working in a capacity of a Marketing Manager, handling the entire range of products under brand name “Amar”. The product range includes Toothpaste, Toothbrush, Pain Relieving Ointment, Balm, Talc.

Job Responsibilities:

Product Portfolio Management

- Manage Brand Portfolio to achieve Marketing & Sales goals

- Develop pricing and packaging strategies

- Execute agreed Brand Strategies in coordination with internal and external team members

Advertising & Promotion Planning /Execution

- Develop Annual Advertising & Promotion plans, Marketing Calendars, Trade Promotion plan for Channel Partners

- Managing communication & media plan development work on brands in coordination with agencies ATL & BTL

Managing the ATL & BTL Media Development & Execution

- Develop media briefs – TV, Radio & Print

- Execute media plans

- Meeting executives from Media Houses and negotiating with them

- Planning and organizing BTL, Sales Promotion activities

Packaging Development

- Develop packaging material in line with trends and consumer needs

- Brief design agencies on packaging

- Assist in developing packaging along with packaging suppliers

Manage Key Relationships

- Managing internal and external team members.

- Vendor management

- Building relationship with agencies and media houses

Demand Management & Production control

- Inventory management to maintain stock levels at all India level

- Ensure timely production to meet market demands and brand packaging guidelines.

COMPANY: J. L. Morison (India) Ltd.

JOB TITLE: Brand Manager

DURATION: Nov - 2008 – Mar - 2012

REPORTING TO: Director / Business Head

Worked as Brand Manager in J. L. Morison and handling the marketing, product development, research, and brand custodian of three brands :– Equal – low calorie sweeteners, Gentlemen – men’s grooming products and Fresh Valley – Air Fresheners. Also handled brand – Zero Garvity (Deodorants) and Sapil Perfumes & Deodorants.

Job Responsibilities:

Product Portfolio Management

- Manage Brand Portfolio to achieve Marketing & Sales goals

- Study Market and Consumers to develop Brand Portfolio and offerings

- Develop pricing and packaging strategies

Product Development & Launch

- Developing new categories and products as per market demand.

- Assist in developing Sales Plan for launch of new products.

- Develop launch communication and media plan.

Strategy development & Execution

- Develop annual Brand Plans Develop media briefs

- Execute agreed Brand Strategies in coordination with internal and external team members

Advertising & Promotion Planning /Execution

- Develop annual Advertising & Promotion plans, Marketing Calendars, Trade Promotion plan for Channel Partners

- Managing Agencies & Supply sources

- Managing communication & media plan development work on brands in coordination with agencies

Brand Profit & Loss management

- Preparing Profit & Loss account of brands on monthly basis

- Tracking Investments and Expenditure on brands, hence keeping accountability

- Controlling Advertising & Promotion budget along with performance of brands

Demand Management & Production control

- Develop annual inventory management plans for brands

- Manage Stock & Sales statement to ensure availability of inventory

Key Achievements:

• Active involvement in launching Deodorant brand “Zero Gravity”

• Involved in developing entirely new category – Air Freshener brand “Fresh Valley”

• Involved in developing a Brand Campaign including T.V., Print, Radio and OOH

COMPANY: Welspun Retail Ltd.

JOB TITLE: Assistant Manager (Marketing)

DURATION: Jul. 2007 – Aug. 2008

REPORTING TO: DGM Marketing

Worked as Senior Officer in Welspun Retail Limited and handling the marketing and branding activities of WELHOME – The largest chain of home furnishing stores with presence of more than 230 stores in 120 cities.

Job Responsibilities:

Managing the communication development work on the brand

- Assist with the briefing process (to the agency)

- Manage advertising (creative) execution and validation process

Managing the media plan development and execution

- Develop media briefs and assist in driving and executing media plans

- Track and monitor media plan deliveries

- Meeting executives from Media Houses and negotiating with them

Preparing the annual marketing plan for the brand

- Preparation of Brand Plan in coordination with Brand Head

- Implementation of Brand Plan

- Ensuring timely execution of the same by working closely with other departments, vendors and agencies.

BTL and Alliances

-Planning and organizing BTL activities

Budget Tracking

- Ensure spends are in line with brand plans

- Tracking monthly spends in the provisions system

- Ensure compliance with audit norms

Manage Key Relationships

- Build strong relationship and foster teamwork among agencies, suppliers and extended team to achieve maximum performance

Key Achievements:

• Involved in developing a Brand Campaign including T.V., Print, Radio and OOH

• Involved in launch of 50 new stores across pan India

• Set a process for bringing consistency in cost and quality of promotional material

• Involved in finalizing creative and media agency with Top Management

COMPANY: Amar Remedies Ltd.

JOB TITLE: Advertising & Media Executive

DURATION: Feb. 2006 – Jul. 2007

REPORTING TO: MD / Director

Worked as Advertising & Media Executive in Amar Remedies Ltd. and handling the marketing and branding activities of AMAR TOOTHPASTE – an Ayurvedic / Vegetarian Toothpaste brand.

Job Responsibilities:

Managing the communication development work on the brand

- Briefing creative and media agencies on brand plans

- Manage advertising (creative) execution and validation process

- Manage the network to ensure timely delivery of new creatives

Managing the media plan development and execution

- Develop media briefs – TV, Radio & Print

- Execute media plans

- Monitoring media effectiveness

Budget Tracking

- Ensure spends are in line with advertising & media plans

- Tracking monthly spends in the provisions system

COMPANY: Rya Advertising Pvt. Ltd.

JOB TITLE: Sr. Marketing Executive

DURATION: Jan. 2005 – Feb 2006

REPORTING TO: Proprietor

Worked as Sr. Marketing Executive in Rya Advertising and handling client servicing and media planning

Client serving and Media Planning

- Meeting and managing clients for Outdoor Sites

- Preparing Outdoor Site marketing presentations

- Preparing media scheduling for TV clients

Educational Qualification:

Name of Examination University / Board Year of Passing

BMS MUMBAI UNIVERSITY 2004

H.S.C MAHARASHTRA BOARD 2001

S.S.C MAHARASHTRA BOARD 1998

Computer Skills:

• Proficient in MS Office

• Proficient in Design Software’s – Corel Draw & Adobe Photoshop

References can be furnished on request

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