General Manager

MARK REESE ****.*****@*****.***

** ********** ****, ********, ** 31411 ¨ (H) 912-***-**** ¨ (C) 912-***-****

GENERAL MANAGER / OPERATIONS DIRECTOR / BUSINESS DEVELOPMENT

Turnarounds / Startups / Growth Strategies / Multi-Site Operations / Organizational Re-Engineering Marketing P&L / Business Development / Consultative Sales Training & Development / Cost Control / Team Building

Experienced multi-unit sales and operations leader with proven success in team performance improvement, staff development and revenue growth. Directed all aspects of multi-site retail sales operations. Designed and implemented complete training programs and strategies for enterprise-wide growth initiatives. Successfully managed change to achieve corporate goals. Designed operational business and marketing plans.

 Led regional 18-store startup operation for Strategic Retail Concepts, exceeding monthly goals 50%.

 Revitalized poor consumer perception of T-Mobile, improving regional sales 98% in one year.

 Turned around 26-store retail division in six months, increasing sales 83% for Strategic Retail Concepts.

 Overhauled regional training process for Centennial Wireless, generating 20% first year sales increase.

Key skills: Directing field operations. Evaluating organizational structures and conducting cost analyses. Managing inventory costs and labor. Penetrating and revitalizing market share. Creating cross-training and team-building programs. Improving customer service initiatives and increasing satisfaction. Improving sales performance.

HIGHLIGHTED ACCOMPLISHMENTS

Led regional 18-store startup operation for Strategic Retail Concepts, exceeding monthly goals 50%. Recruited by company to establish new regional retail operations from ground up. Directed all aspects of store setup, hiring, training and marketing promotions. Managed entire regional staff and established effective corporate/staff/customer relationships. Sold up to 45 new accounts per location each month, exceeding corporate objective of 30.

Revitalized poor consumer perception of T-Mobile, improving regional sales 98% in one year. Regional territory for company was performing poorly and had developed negative customer opinions. Evaluated service practices, instituting performance programs and incentive awards. Created leadership training program, reacquainting managers with baseline standards and measurement procedures. Raised customer satisfaction and employee morale, increasing per region new accounts from an average 1150 to 2280 per month. Advanced performance rank from # 80 to # 4 nationwide.

Turned around 26-store retail division in six months, increasing sales 83% for Strategic Retail Concepts. Central region was operating below corporate goals and needed to improve overall performance. Analyzed all aspects of each individual store location, identifying issues in training, customer service and employee accountability. Established and delivered customized training initiatives, increasing per store wireless activation sales from 600 to 1100 monthly.

Overhauled regional training process for Centennial Wireless, leading to 20% first year sales increase. Challenged with turning around underperforming 10-store region. Designed and delivered comprehensive boot camp training program. Recruited, hired and trained additional staff to rebuild store performance. Developed curriculum, materials and delivery schedule focused on operations, sales generation, budget control, leadership and customer relations. Instituted follow-through procedures. Generated surge of new business and improved client satisfaction.

CAREER SUMMARY

General Manager, Strategic Retail Concepts, 2005-2007. Directed overall regional operations of 26 store wireless product store locations. Created marketing and sales strategies, generated sales, and led regional promotional efforts. Designed and delivered comprehensive leadership and sales training, employee performance monitoring, and team development. Managed staff of 70.

Regional Retail Manager, T-Mobile, 2003-2005. Led regional operations for 10 locations with staff of 65. Directed regional sales and marketing campaigns, sales generation, and regional marketing campaigns. Designed and delivered employee training programs. Developed and implemented performance accountability measures.

Corporate Sales Trainer, SBC / AT&T, 2002-2003. Trained and developed management staff and staff trainers. Established and delivered brand-specific management training programs in fast-paced call center environments. Developed and mentored customer service teams, increasing enterprise-wide sales and profitability. Implemented performance monitoring processes and built high-performance work teams.

General Manager, XPress Auto, 1993-2000. Led startup operations for automotive dealership. Developed marketing campaigns and implemented sales plans. Hired and trained sales personal and built annual revenues to $4.5M.

Previous: General Manager, Centennial Wireless.

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