Sales Manager

SUNIL OOMMEN

***, ********* *********, ********, ** L6V 4S7 l 416-***-**** l *******@*****.*** http://ca.linkedin.com/pub/sunil-oommen/10/802/789

OBJECTIVE

To secure a position in Product Marketing and to contribute to the vision and growth of the organization

SUMMARY OF QUALIFICATIONS

• Over 10 years of marketing experience with Brands such as JVC and Honda.

• Competent and proactive professional with sound knowledge and experience in marketing planning, price positioning, volume planning & gross margin optimization.

• Vast experience and credentials in a wide range of integrated Honda product training seminars.

• Organized, dependable and forward thinking with good interpersonal skills and excellent communication abilities.

• A genuine leader and an excellent team player with a passion for building & establishing strong alliances within the organization and dealer principals. Adept at performing under pressure providing superior results achieving mutual goals of growth and profitability.

• A qualified trainer in automotive product training to enhance the product knowledge of the sales team and thereby build a solid foundation which would result in best customer experience.

• An expert in coordinating with Ad agency in doing: Strategic Account Planning, Creative, Media, Print & Production, Public Relations, Social media, Events and Digital marketing.

CORE STRENGTHS as per Gallup, Inc Strengths finder

- Responsibility

- Developer

- Individualization

- Strategic

- Ideation

WORK PROFILE

- To efficiently manage and deliver long term and short term marketing KPI’s of Honda in UAE

- Coordinate between various sales regions on product marketing support and local marketing events.

CAREER PROGRESSION IN THE LAST 5 YEARS AND RELEVANT ACCOMPLISHMENTS

Marketing Manager – Al Futtaim Honda UAE Nov 2006 – Mar 2012

- Recognized by Honda as the largest independent distributor in the world (2007)

- Sales turnover (AED1 Billion turnover, 8,000 plus units with the market share of 3%)

• Promoted to ‘Marketing Manager’ from Assistant Sales & Marketing Manager at Honda UAE within a short span of 18 months

• Product Marketing budgeting to achieve the organization objectives (short term and long term)

• Market share analysis and strategic planning

• Product Marketing communications (New car launches, Seasonal Campaigns, Tactical Campaigns)

• Market research in terms of products (Focus Group Interviews, purchase & lost sales analysis)

• Price positioning and competition value analysis to decide on model and grade walk on each product

CAREER PROGRESSION IN THE LAST 5 YEARS AND RELEVANT ACCOMPLISHMENTS (Continued)

• Recommends to Senior Management on product strategies to build the Brand

• Working with Senior Management on Annual & Mid term Budget planning & Gross Margin forecast

• Honda cars sales, order, and stocks forecasting using KPI’s and Niguri

• Prepares content, line-up and pricing of all Honda vehicles for Executive approval

• Honda New product SP launch campaign action plan, Time line, KPI’s and Implementation

• Recommends yearly sales objectives and sets the monthly sales targets for regional outlets

• Responsible for optimizing the gross margin objectives of the business in line with the budget plan

• Creates product related sales and marketing materials

• Coordinates all training material for sales consultants at showrooms

• Creates the advertising offers and checking the accuracies of retail offers

• Manages website content and the user’s experience on the website by maintaining accuracies of product content and retail offers on website

• Directs, coordinates and works with the Advertising Agency to make sure that the product USP’s are intact

• PR activities to ensure that the test drives are done and represented well in the media articles

• Team lead for Honda at the middle east international motor show at Dubai and Abu Dhabi in 2006 - 2011

• Team lead for Honda Advantages (Personal Contract Purchase) scheme in UAE for the first time and achieved a penetration of 20% in the first 8 months.

Assistant Marketing Manager – JVC Gulf Fze, Dubai Jul 2003 – Oct 2006

• Brand managed:

- JVC – A 100% subsidiary of Victor Company of Japan in UAE handling CIS, Middle east, Africa, Indian subcontinent and Mediterranean region sales and after sales activities.

- 43 Countries – Generating annual sales revenue of $200million.

- JVC CI Introduction – Planned and Execute the JVC corporate identity campaign across the region.

- Media, Audio accessories products – sales and marketing campaigns

- Supporting distributors in organizing events such as dealer seminars or product exhibitions

• Member of marketing team developing ATL and BTL activities for the brand

• Preparation of annual business plan and marketing strategies

• Product planning feedback to international sales division in Japan

• Successfully organized the JVC Euro 2004 Campaign for distributors in Portugal.

SUMMARY OF PAST CAREER PROGRESSION (July 1996 - 2003)

• Sales supervisor – JVC Gulf Fze, DUBAI Feb 2001 - Jul 2003

• Sales Officer - JVC Gulf Fze, DUBAI Feb 1998 - Feb 2001

• Sales Assistant – JVC Gulf Fze Dubai Jul 1997 - Jan 1998

• Audit Executive – Renjit Karthikeyan Associates – Trivandrum India July 1996 - Jan 1997

EDUCATION AND TRAINING

MBA in Marketing from Shivaji University, Kolhapur, India

Bachelors Degree in Science from Mahatma Gandhi University, Kottayam, India

Completed “Leading Change “training with H-PDP (Honda People Development Programme)

Attended Gallup Inc “Great Manager” Programme

Advanced Presentation Skills, MS PowerPoint, MS Excel and MS Word

Attended PRO training on “Zodiak” Business finance simulation

References are available on request

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