Trade Marketer

JAMES V. PAGANO

* ****** ****, *********, ** ****5

Phone: 413-***-**** E-mail: ******@***.***

CAREER SUMMARY

Trade Sales and Marketing Professional with 15+ years of experience developing modular lines of merchandise for regional emerging and national channels, as well as handling national marketing and inside sales for the Consumer Products and Manufacturing industries.

Competencies include:

Works strategically and tactically on challenges/problems to gain competitive advantage

Works with and through individuals, teams, customers

Establishes relationships and partnerships, leveraging expertise of individuals

Develops practical, profitable and timely solutions

Researches competitive products for ideas on how to improve product offerings, initiating reverse engineering efforts to drive the competition away from markets. Gets to know people and flexes personal approach to adapt to their styles, enabling them to give their best. Orients around a goal, achieving aggressive deadlines and exceeding revenue targets. Functions as an influencer, motivator and creative partner with people to achieve results and meet the business need. Embraces increasingly responsible roles and that are valued and rewarded accordingly.

EXPERIENCE

HASBRO, INC., East Longmeadow, MA 2000 to 2011

Retail Account & Merchandise Manager

Formed, led and managed Hasbro Games’ Retail Merchandising and Customer Special Department, developing the business plan, hiring and directing design staff and outside vendors, contributing approximately $85 million towards incremental sales revenue in one year.

Researched and implemented shopper and consumer insight strategies to develop store environments, signage and display merchandisers that are shopper centric and productive at retail.

Chose and produced a Monopoly 70th Anniversary Display, winning 2nd Place in the People’s Choice Display Showcase Contest/2005 In Store Marketing Show and bringing the display to retail at Best Buy and Toys R Us.

Chose and produced a Shrek Display, garnering 3rd Place in the People’s Choice Display Showcase Contest/ 2004 In Store Marketing Show, one of the few to make it to retail with displays in 600

Toys R Us locations.

Spearheaded a cross functional task force with Sales and Design, developing a modular pallet and floor display system that reduced annual display merchandise costs by 40%, representing more than $1 million.

Designed a new program of retail displays to infiltrate new emerging markets (drug and grocery, warehouse clubs and regional department stores), previously nonexistent due to space and cost constraints, boosting annual revenue by $250,000.

RESUME OF JAMES V. PAGANO – PAGE 2 OF 2

Retail Account & Merchandise Manager (Continued)

Served as team leader for two new development projects outside the job scope:

- Led successful launch of the Quija board game, delivering on time and within budget, generating $1.3 million in revenue.

- Led successful launch of Parcheesi, delivering on time and within budget, generating $1.1 in revenue.

Developed recommended SKU mixes on displays as well as go-to-market and POP strategies for high profile product launches, optimizing effectiveness and profitability.

Developed relationships within Hasbro, interfacing with management and operational areas including Sales, Marketing, Research and Development, Engineering and Manufacturing.

Established relationships and trusted partnerships with outside suppliers such as Timbar Packaging and Display and Innomark Communications, achieving lower cost, enhanced innovation and shorter development time while improving retail connections.

ADDITIONAL EXPERIENCE

FLEXCON CO., INC., Spencer, MA

Marketing Representative 1996 to 2000

Product Manager 1994 to 1996

Inside Sales Representative 1991 to 1994

EDUCATION AND PROFESSIONAL DEVELOPMENT

M.B.A. Related Coursework

Western New England College, Springfield, MA

B.S., Manufacturing Engineering

Fitchburg State College, Fitchburg, MA

Certificates of Completion:

Effective Presentation Techniques - The Speech Improvement Company, Worcester, MA

DPI Decision Making Processes – Decision Processes International, Spencer, MA

Advanced Project Management - Worcester Polytechnic Institute, Worcester, MA

Maximizing Customer Contact Skills - American Management Association, Worcester, MA

Building Communication Skills – McAlinden Associates, Spencer, MA

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