Sr. Product Manager/Marketing Manager
Resume:
Suzan Marie Oberle, Ph.D.
***** ***** *****, ******** ** 92562
*****.******@*****.***
Objective: Seeking senior level marketing or product management position providing reagents, tools, and solutions to life science researchers.
Experienced program manager with strong technical background and excellent communication (written and verbal) and collaboration skills. Able to troubleshoot and resolve complex scientific questions. Extensive familiarity with product launches, branding, positioning, life cycles, and distribution networks. Experienced leading direct reports as well as managing cross-functional teams. Knowledgeable about cutting-edge biotechniques, market trends, and the life science reagent competitive landscape.
Millipore, Temecula, CA (previously Chemicon)
2008-present Program Manager, Epigenetics
2007-2008 Sr. Product Manager, Nuclear Function
Annual Sales of Epigenetic product portfolio (Upstate Biochemicals): ~$16 M.
• Developed and implemented annual global marketing operational plan and budget for the epigenetic program. Developed all marketing strategies, forecasts, and promotions for the nuclear function product line.
• Evaluated, negotiated, and had decision-making ability for all new epigenetic licensing, collaborative, and business opportunities.
• Increased product portfolio by over 100 products while growing business by 7-10% a year (new products 15-20%).
• Developed and released a new product line (ChIPAb+). ~20 products, each averaging >30K in new business after 18 months sales.
• Developed (in collaboration with Agilent) and executed launch plan, marketing strategy, product literature, press releases, and sales and technical training materials for a new chromatin product estimated at $1.5M for 3rd year sales (release date 7/1/09).
• Developed relationships with key thought leaders; initiated and maintained >10 active collaborations
• Provided technical training, seminars, and marketing materials for global sales and tech support teams, both domestically and internationally.
• Worked closely w/ R&D, business development, technology transfer, production, manufacturing, tech support, and planning to release 10-20 new products/month.
• Teamed with my R&D counterpart to develop 1, 3, and 5 year strategic roadmaps and robust R&D product pipeline for multi-site epigenetics program and 4 sub-programs (histones, DNA methylation, chromatin, and RNAActively worked with planning and manufacturing to reduce backorder from over 1.5M in 2007 to ~$200,000.
• Supervised 1 direct report and 2 shared reports
Medical and Biological Laboratories International (MBL), Woburn, MA
A subsidiary of Medical and Biological Laboratories Co., Ltd., Nagoya, Japan
Annual sales: MBLI: ~$6 M; MBL Japan ~$60M
2006-2007 Director, Marketing and Technical Service
2002-2005 Senior Product Manager and Technical Service Manager
• Member MBL Board of Directors
• Supervised 2 direct reports and 1 shared report
• Solely responsible for all technical customer support and complaint resolution for product sales to North America and Europe. Provided product training and marketing support for 15 international distributors.
• Developed and implemented annual global marketing operational plan and budget for the RUO and IVD product lines. Developed all marketing strategies and promotions.
• Wrote and/or created all US/European marketing literature, data sheets, brochures, posters, on-line and print advertisements, website data, and promotions. Responsible for catalog production, editing, and copy.
• Responsible for all product management for MBLI, including new product launches, sales promotions, and product pricing.
• Increased RUO product line from 600 to >5000 products in 4 years via OEM, asset acquisition, and licensing. Helped to increase sales from $1.8 M to $5.8 M in 4 years.
• Organized, planned, and executed annual distributor’s meeting in Europe for 2005-2007 (~15 countries represented)
• Represented MBL at domestic and international trade shows and scientific conferences.
• Responsible for annual sales/marketing budget of ~$300,000. Never over-budget.
• Evaluated and performed due diligence for acquisitions of Life Sciences product and Ribonomics acquisitions.
EMD Biosciences (CN Biosciences), San Diego, CA
2001-2002 Product Manager for the Oncogene Research Products™ (ORP) Brand Line
(~$7 M in annual sales) and CALBIOCHEM® Brand Line (below)
• Managed, developed, and implemented product marketing activities to maximize sales of the ORP brand line.
• Responsible for all product management decisions (pricing strategies, promotions, marketing, competitor analysis, product deletions, problem-solving) for ~1500 immunochemical products comprising the ORP brand line
• Used database marketing for e-marketing and targeted, direct mail actions, including cross-marketing the ORP and CALBIOCHEM brands.
• Trained distributors (international and domestic), customer service, and life science sales representatives in apoptosis, immunology, and ORP products
• Along with ORP production manager and ORP planner, helped to reduce ORP backorder from $110 K to $40 K within 6 months.
• Deleted over $1 M in slow-selling inventory and aged products
1999-2002 Product Manager, CALBIOCHEM® Brand Line
(~$4 M in immunochemical sales, ~$31 M in biochemical sales)
• As part of the 4 member Product Management team, grew biochemical business 20 - 25% annually; increased CALBIOCHEM antibody sales from $2 M to $4 M in just over 2 years.
• Liaison for product decision making/problem solving with the production, packaging, Q.C., technical service, regulatory, purchasing, and planning groups.
• As part of the 4 member Product Management team, wrote and/or edited all technical bulletins, marketing flyers, product guides, booklets, advertisements, brochures, 2 newsletters (Biologics and The Active Site), posters, and selling guides (for internal use by sales force). Created over 40 separate publications in 2001, and all data sheets for immunochemical products (~200).
• As part of the 7 member Marketing team, produced 2 major catalogs annually, each over 1000 pages. The most recent catalog contained over 7100 products, including over 2100 new products, and 4 price versions ($, £, ¥, €).
• Represented ORP and CALBIOCHEM at various trade shows and scientific meetings.
• Maintained product information (inserts/datasheets/catalogs) for all immunochemical products under the CALBIOCHEM and ORP brands.
1996-1999 Technical Service Specialist
• Answered technical inquiries and resolved complaints on over 5000 different life science products.
• Responsible for all technical support for Germany, Sweden, Italy, Belgium, and Spain, and assisted with support for Japan, U.K., France, Israel, and India.
• Represented CALBIOCHEM at various trade shows and scientific meetings
• Wrote new technical bulletins and edited catalog descriptions, marketing brochures, and Biologics newsletter.
• Wrote, edited, and updated product data sheets and protocols for ~1000 biochemical and immunochemical products.
The Salk Institute for Biological Studies, La Jolla, CA
1995 National Institutes of Health Biomedical Research Trainee
1994 Post-doctoral Research Associate
Performed research on Glucocorticoid-Induced Apoptosis in T Lymphocytes
EDUCATION
1993 Ph.D., Molecular Biology, Department of Infectious Diseases, University of Florida, Gainesville.
1988 M.S., Veterinary Science (Immunology), Department of Comparative and Experimental Pathology, University of Florida, Gainesville.
1985 B.A., Biology and Chemistry, University of Tennessee, Chattanooga. Graduated magna cum laude with highest honors in biology. Minor in mathematics.
TECHNICAL SKILLS
Chromatin immunoprecipitation (ChIP), microarray and DNA sequencing technologies (MeDIP, Chip-on-chip), PCR, diagnostic assay development, proteomics (protein identification, purification, sequencing, expression, characterization), molecular biology (cloning, purification, hybridization, transfection, antisense technology, RNAi and noncoding RNAs), immunology (antibody generation, purification), Western blotting, affinity chromatography, immunoprecipitation, cell culture, flow cytometry, and immunocytochemistry.
Proficient in Word, Excel, Lotus Notes, PowerPoint, Access, Goldmine, Quickbooks, and the internet. Additional experience with Framemaker, Microsoft Project, HTML, and Adobe Photoshop.
SCIENTIFIC AWARDS, PUBLICATION LIST, and REFERENCES: Available upon request.
SAMPLES OF BROCHURES, FLIERS, AND OTHER TECHNICAL WRITING: Available upon request.
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