Senior Business Development Manager

THOMAS D. CRAIG

**** **** *** *.*. Cell: 206-***-**** Home: 206-***-****

Seattle, WA 98136 Email: ************@*******.***

SUMMARY OF QUALIFICATIONS

Senior Technology Executive with excellent leadership skills, and experience across major phases of the product life cycle. Individual with extensive background in sales, business development, marketing and product management including strategic investment, and acquisition experience within the technology industry. Passionate and highly motivated individual who is an articulate public speaker, professional writer, comfortable and effective interacting with C-level executive and board members.

PROFESSIONAL EXPERIENCE

MICROSOFT CORPORATION-PERSONIFY DESIGN, Seattle, WA 2008-April 2009

Business Development/Strategy | Partner Marketing

• Identified and built solution ‘go to market’ partner plan for Microsoft in the SMS&P customer segment. This plan consisted of an ISV, Systems Integrator and Microsoft integrated solution with full marketing plan that included demand generation, AR/PR, field integration and sales. Initial phase of plan has generated tremendous feedback and demand generation. Expansion of plan scheduled for next fiscal year.

• Managed marketing and business development initiatives for 80 of the top Microsoft ISV partners. This includes budget management, demand generation and full marketing plan across strategic partnerships.

HOMEVESTORS-LADYLUCK PROPERTIES, INC, Las Vegas, NV 2006-2008

CEO|President

• Built first HomeVestor franchise in Las Vegas focused on real estate investment. Ran all phases of the business including full P&L responsibilities, staff hiring and management, acquisition management, sales, marketing and partnerships.

• Generated gross revenue in excess of $3 Million for the first year (8 months) of business. Second year of business was on track for 200%+ increase in revenue while maintaining operating costs.

• Responsible for overall management goals and objectives, monitoring results, implementing changes, raising capital, strategic partnerships, outside speaking engagements, community interaction.

• Managed 10 person team across various responsibilities including administration, operations, sales, marketing, and business development.

CITRIX SYSTEMS, INC., Fort Lauderdale, FL 2001 - 2005

Senior Director Business Development – Product MarketingTeam (2004-2005)

 #2 person on Product Marketing team reporting directly to SVP Marketing.

 Led team responsible for identifying, developing and delivering new products and markets for the company. Responsibilities consisted of creating strategic business plans, market analysis, and presentation to senior management and/or company board with final recommendations concerning build, buy, or investment.

 Led small and medium business initiative leading to a new product, Citrix Access Essentials, launched at the Microsoft Worldwide Partner conference July 2005.

 Built business plan around secure remote access that led to $50 Million acquisition of Net6 Corporation and subsequent redevelopment and global launch of the product.

 Created security initiative within company leading to a focused marketing initiative centered on ‘Secure by Design’ capabilities, initiated and launched at the RSA security show.

 Spokesperson with key industry analysts, press, tradeshows

General Manager, Web Products Business Unit (2003-2004)

 Acting manager for all aspects of the business unit including product development, test, support, product marketing, and product management.

 Led business plan, P&L and management of business with executive team

 Reported directly to CTO and SVP of Product Engineering

 Indirectly managed 120+ people across product division.

 Successfully launched new product line for Citrix in June, 2002: 1st yr revenue $4 Million, 2nd yr $8 Million

 Managed Product Management team across 8 product lines, responsibilities included ownership of product requirement documents.

 Led Marketing initiatives including 2 product launches along with multiple SDK and product update releases.

Senior Director Corporate Development (2001-2003)

 Owned business development initiative and strategy for Sequoia product line post integration.

 Led security and web partner strategy with major vendors such as Microsoft, IBM HP, RSA, and WholeSecurity.

 Initiated and built security partner plan, go-to-market activities and product deliverables with engineering team around security partner integration.

 Initiated product licensing and investment in multiple organizations fitting with web product initiative.

 Initiated and closed strategic joint go to market plan and development agreement with most strategic partner-Microsoft.

SEQUOIA SOFTWARE CORPORATION, Columbia, MD 2000 - 2001

Vice President, Business Development

 Initiated and built business development and channel plan, overall team and entire channel consisting of OEM sales, System Integrators, Strategic Partners and Resale Partners- Grew channel 500% in first year of creation.

 Sold 40% of company’s 2000 revenue plan through OEM sales effort.

 Part of core management team launching company public on NASDAQ in 2000. Included company road show with public investment organizations, and analysts.

 Part of core management team responsible for sale of company to Citrix for $188.5 Million in 2001.

MICROSOFT CORPORATION, Redmond, WA 1993 - 2000

Business Development Manager (1997-2000)

 Led business development initiative in Healthcare and Financial Service verticals. Managed 200+ ISV partners, creating joint go to market initiatives, sales, marketing and advertising strategies for key Microsoft partners.

 Grew revenue 200%, partnerships 1000% in 2 years.

 Part of core team that created strategy and investments in various partner accounts including strategic investment round of Healtheon|WebMD. Managed integration plan and go to market post investment.

Corporate Account Executive (1993-1997)

 Managed Fortune 1000 accounts across East coast selling entire Microsoft suite to account base.

 Exceeded $40 million quota by 130%.

EDUCATION|ACTIVITIES

B.A. Washington State University 1989 MBA Program Seattle University (Partial)

LandMark Education Graduate Sandler Sales Graduate

Writer-Nonfiction and Fiction

Contact this candidate