Sales Representative

ELLYN BERNSTEIN

Riverdale, NY *****

917-***-**** • **************@*****.***

EXPERIENCE

Event Producer & Agent June 1999 – July 2012

Hank Lane Music & Productions, Inc.

• Represented and booked bands, DJs, and headline talent for corporate and non-profit events for

such clients as the American Bar Association, Federal Bar Council, Boy Scouts of America, and

Alfred E. Smith Memorial Foundation.

• Worked on a wide range of events, from intimate cocktail receptions with single piano players to

major galas and conventions with name talent, including Sheryl Crow, Liza Minnelli, Frankie

Valli, Earth, Wind and Fire, The Doobie Brothers, and Broadway performers. Also handled social

events (dinners, weddings, bar mitzvahs, etc.) on a referral basis.

• Responsible for sales and event production, including hiring vendors, such as professional sound

and lighting, when needed.

• Produced a vast array of entertainment at premier New York venues, including The

Waldorf=Astoria, The Pierre Hotel, St. Regis Hotel, The Plaza Hotel, The W Hotel, American

Museum of Natural History, Pier 60, Cipriani 42nd Street, Cipriani Wall Street, Gotham Hall, The

Copacabana, and formerly the Rainbow Room.

Division Head of Sales September 1998 – May 1999

Andover Togs, Inc.

• Responsible for developing new childrenswear line and handling sales and merchandising.

• Maintained house accounts, such as Sears and JC Penney, and opened new accounts, including

Kids R Us and Kohl’s.

Vice President, Hush Puppies Division January 1998 – August 1998

Judy Philippine, Inc.

• Responsible for the development of the Hush Puppies children’s line. Duties included hiring of

designers, merchandising, overseeing of production, and sales.

• Liaison to Worldwide Wolverine, Inc., parent company of Hush Puppies. Responsible for all

licensing agreements and sales training.

President/Owner October 1994 – January 1998

Bernstein & Franco, Inc.

• Continued sales management, advertising and marketing for Holden Development Corp. (see

below). In addition, served as sales representative for multiple children’s clothing lines. Developed

and spearheaded new lines such as “Baby Bear” and “Kids Headquarters.”

Head of Sales & Merchandising August 1990 – October 1994

Holden Development Corp./Ellyn Bernstein Enterprises

• Conceived and developed “Pop Kids” clothing line. Responsibilities included product

development, merchandising, purchasing, advertising, hiring and managing outside sales

representatives, contracting designers, as well as personal sales of over $3 million.

Sales Manager, Childrenswear Division December 1986 – August 1990

Bounty Trading Corp.

• Created an $8 million children’s division for a $30 million off-price wholesaler. Responsible for

sales, advertising, merchandising, purchasing, inventory control, and training sales personnel.

EDUCATION

Fashion Institute of Technology

Graduated Magna Cum Laude, Fashion Buying & Merchandising

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