Visual Display Merchandiser

LIANA POTOF

**** *.*. ******** **.

Portland, OR 97225

503-***-**** * ******@*****.***

I am looking to obtain a challenging position in Visual Display Merchandising that utilizes my creativity,

teamwork, organization, and detail-oriented skills.

EXPERIENCE:

Portland Art Museum, Portland, OR

Gift Shop Sales/Merchandiser, 2010 – Present

* Maintained daily sales goals and won award for largest multiple sale during holiday contest.

* Created and sustained color-themed displays that were complimented by customers.

* Submitted art work in Employee Art Show that was recognized by local newspaper.

* Responsible for assisting customers with merchandise information and purchases, opening/closing of

shop, ticketing merchandise, and operating electronic cash register and reconciling cash drawer.

Dillard’s Department Stores

Visual Display Merchandiser, 2008 – 2009, Chandler, Arizona

Visual Display Manager, 1997 -1998, Glendale, Arizona

Visual Display Assistant, 1994 -1997, Scottsdale, Arizona

* Coordinated fixtures, merchandise, and seasonal changes for all departments and put up weekly

promotional signage which ensured the store was up to date on all current display directives.

* Set up trend statements in high-traffic areas, fashioned mannequins and window displays, and

executed major floor moves to create exciting visual presentation for customers.

* Was twice awarded “Associate of the Month” for the transformation and upgrade of the Kid’s and

Men’s department by creating a ‘boutique’ atmosphere.

* Conducted weekly training sessions with sales associates in each department to demonstrate visual

merchandising guidelines and standards. Communicated feedback of staff to Store Manager.

* Analyzed stock levels to determine new fixture needs, and ordered and received on-time deliveries of

fixtures and visual collateral while maintaining monthly budget.

* Launched original ideas and developed props, decorations, and signage to promote fashion and

cosmetic events that increased attendance and sales.

Furniture Row, LLC, Denver, Colorado and Arizona

Visual Merchandiser, 2005 – 2007

* Coordinated placement of new furniture groups onto the showroom utilizing space planning manuals.

* Accessorized, dressed, and tagged group items for sale.

* Revitalized number-one-volume store in the company (Denver) into a showroom atmosphere by

creating venues of interest using painting techniques and accessories.

* Oversaw five stores throughout Arizona and maintained merchandising objectives with managers and

sales associates. Formulated new floor plans and design ideas.

Décor ‘N More, Denver, Colorado

Design Technician, 2004 – 2005

* Installed staging backdrops, lighting, and props for theme events in conventions, casinos, and

businesses throughout Colorado.

* Conceptualized, built and assembled props and tabletop centerpieces for events. Painted and repaired

canvas murals and props.

* Received personalized letters of appreciation from clients for hands-on support and involvement.

Liana Potof 503-***-****….Pg. 2

I.A.T.S.E. Local 874 (Film Union) and Commercial Houses, Toronto, Canada

Set Decorator/ Props Departments, 2000 – 2003

* Created a variety of interactive props on film and commercial sets. Addressed and resolved problems

involving technical situations in camera, grip and lighting setups.

* Demonstrated leadership skills as Lead Set Dresser by coordinating the selection, purchase, and return

of props from local retailers. Monitored all monies and calculated balance sheets at end of productions.

* Responsible for set continuity with script supervisor and property master.

EDUCATION:

CorePower Yoga Studio, Portland, Oregon – Certified Yoga Instructor

Portland Community College, Beaverton, Oregon – Associate of Applied Science Studies

George Brown Community College, Toronto, Canada – Graphic Design Studies

Seattle Central Community College, Seattle, Washington - Journalism Studies

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