Kevin L. Cooke Sr.
Cheltenham, Pa 19012
Home 215-***-**** – Cell 267-***-****
Email Address: *************@*****.***
SUMMARY
Energetic, highly focused Sales and Marketing Professional with over 15 years experience in the healthcare industry. Effective at promoting products, increasing sales, and working cooperatively at hospitals, physician based offices, and managed care organizations. Innate propensity at hunting new accounts. Demonstrated talent for leadership, managing budgets, organizing, planning and goal achievement.
PROFESSIONAL EXPERIENCE
Caring Healthcare, Philadelphia, PA March 2008-Present
Senior Ortotics Specialist
Sales development and maintenance of the Philadelphia region for an 20 year Durable Medical Equipment organization. Responsibilities include business evaluation, market development, sales, marketing management, and business management calling on hospitals, long term care facilities, nursing homes, and rehabilitation institutions. Project management and new employee training duties have increased sales for the company with over 145% revenue growth in past three years.
• Exceeded expectations yearly with 197% to plan in FY 12 ending in September 2012.
• Started with 4 accounts which have grown to 73 active accounts through 2012
• Named rookie of the year for outstanding first year sales achievement in FY08.
Sepracor Inc., Philadelphia, PA January 2003 – January 2008
Senior CNS Specialist 2006 - 2007
CNS Specialty Representative responsible for maintaining and increasing Anti-Insomnia drug Lunesta sales throughout Central Philadelphia in the hospital and specialty markets. . Responsibilities included advocacy development, speaker development, strategic planning, and market development.
Senior Pharmaceutical Sales Specialist 2003 – 2006
Primary Care Representative responsible for maintaining and increasing Xopenex and Lunesta sales in the North Philadelphia primary care and hospital market. Capitalize on business opportunities by forecasting, analyzing, and trending account data.
• Territory Sales Partner of the Year award recipient for exemplary results in the areas of knowledge, leadership, customer focus, teamwork and performance in 2004.
• 2nd highest volume % growth in region for Xopenex promoted product during 2004.
• Utilize pre-call plans, account planning, market strategies, and relationship building to drive sales results.
• Working knowledge and understanding of hospital business healthcare contract strategies and formulary issues which impact sales.
Merck & Company, Philadelphia, PA 2000 – 2003
Senior Professional Representative 2001 – 2003
Customized benefit of Merck product for appropriate patients in all sales discussions and services for customer’s business. Tactical plan integrated to achieve mutual long term goals.
• Performed at 105% of revenue goals during year 2001 with an increase in market share for all supported products.
• Exceeded expectations and placed in top 10% of Region.
• Product specialist for Anti-Arthritis market segments calling on Primary Care Physicians Orthopedic Surgeons and Rheumatologists.
• Trainer’s Assistant to incoming training classes.
• Developed influential customers as local advocates.
• Acts as participative facilitator in business unit/region meeting settings.
• Screen new hires on behalf of the business manager.
Professional Representative 2000 – 2001
• Surpassed all marketing goals by 118% for all promoted products, promoted to Senior Professional Representative.
• Accessed difficult to see physicians and sold value of appropriate resources.
• Conducted full cluster Business Review Meetings with Business Manager.
• Identified customer’s decision making approach and targeted sales discussion appropriate to reach win-win.
• Consistently demonstrated integrated planning activity and implementation with hospital and specialty counterparts.
• Served as content expert for national initiative.
Parke-Davis, Division of Pfizer Pharmaceutical, Philadelphia, PA 1996 – 2000
Primary Care Territory Manager
Provided consultation to primary care physicians, Cardiovascular, Endocrinology and Psychiatric specialists.
• Led District in Lipitor growth 120% in 1998.
• Consistently met or surpassed marketing goals for promoted products.
EDUCATION AND LICENSE
B.A. Banking and Finance
Morehouse College, Atlanta, GA
Accident and Health Insurance License
State of Pennsylvania, 2009-Present