Marketing Sales
Resume:
Rachel Ransier
**** *********, ******, ** *****
******.*******@*****.***
SKILLS
• Experience developing and recommending advertising strategies for branding, sales and recruitment, and manage corporate advertising placements and budgets
• Experience establishing strategic marketing plans to achieve hospital objectives for all service lines
• Experience directing/managing implementation of all marketing communication activities to ensure that budget, business needs and objectives, impact and required standards are met
• Experience directing/managing all media and public relations
• Experienced with the development of approved collateral materials, trade show displays and promotional merchandise
Marketed Specialties:
Acute and Chronic Pain Management, Anesthesiology, Pediatric Anesthesiology, Bariatric Surgery, Cardiology, Critical Care Nursing, Diagnostic Radiology, Emergency Medicine, Family Practice, First Responder Emergency Medical Technicians and Medics, Hand Surgery, Hospitalist Medicine, Hyperbaric Medicine, Internal Medicine, Interventional Radiology including Interventional Neuroradiology, General Surgery, Gynecological Services, Nuclear Medicine, Neurology, Neurosurgery, Occupational Medicine and Rehabilitation, Oncology, Otolaryngology, Orthopaedic Surgery, Orthopaedic Hand, Orthopaedic Spine, Orthopaedic Sports Medicine, Orthopaedic Total Joints, Physical Medicine and Rehabilitation, Podiatric Medicine
Psychiatry, Psychology, Respiratory Therapy, Rheumatology and Vascular Surgery
EDUCATION
Bachelors of Arts, Communications, St. Mary’s University, San Antonio, TX
EXPERIENCE
Brownwood Regional Medical Center (StuderGroup hospital)
Director of Marketing, Public Relations & Physician Relations
December 2007 – February 2012
Summary: Reports directly to CEO. Member of Executive Leadership team responsible for the planning, developing and implementation of strategic marketing plan and all functions of the marketing department. Marketing strategy developed from business plan and supports hospital goals related to growth in volume for key service lines. Responsible for all strategic internal and external communications, media relations, community relations and grassroots strategies. Directs physician relations.
• Develop, implement and evaluate approved marketing plan based on annual hospital business plan
• Direct/manage implementation of all marketing communication activities to ensure that budget, business needs and objectives, impact and required standards are met
• Develop and recommend advertising strategies for branding, sales and recruitment and manage corporate advertising placements and budgets
• Direct community sponsorship opportunities based on strategic goals
• Direct “Community Cares” internal and external communications and supports corporate culture
• Direct/manage Volunteer Services and Affinity programs: Healthy Woman, Senior Circle and Tiny Toes
• Direct operations of physician relations; creating and improving relationships of area physicians. Supports CEO with recruiting area physicians and directs Physician Operations Support Team
• Direct/manage all media and public relations
• Sits on following boards: Inpatient Satisfaction, ED Taskforce, Senior Leadership Team, Joint Commission Taskforce, Hospitalist Taskforce
Emergency Medical Services Corporation (EMSC) (EmCare, RadCare, EmCare Inpatient Services, American Medical Response (AMR), Global Medical Response (GMR), National College for Technical Instruction (NCTI) and other EMSC subsidiary companies)
Corporate Marketing Communications Manager
September 2006 - December 2007
Summary: Responsible for development and implementation of marketing communications strategies and tactics for EMSC and its subsidiary companies, including AMR and EmCare. Position reports to EMSC Vice President of Corporate Communications, Marketing and Investor Relations. Position manages direct reports including Marketing Communications Specialist/Marketing Communications Coordinator.
• Develop, implement and evaluate approved marketing communications plans and strategies
• Direct/manage implementation of all marketing communication activities to ensure that budget, business needs and objectives, impact and required standards are met
• Develop and recommend advertising strategies for branding, sales and recruitment, and manage corporate advertising placements and budgets
• Develop and recommend trade show strategies and budgets for various operating companies, and manage company participation in trade shows. (85+ FY 07)
• Develop and recommend public relations strategies for various EMSC subsidiary companies, provide marketing support for client hospitals and manage special projects for executive leadership of all EMSC subsidiary companies
• Manage development and usage of various collateral materials, including print, direct mail, web-based, signage, sponsorships and digital media opportunities
• Track and report ROI for all marketing communications, public relations, advertising and tradeshow activities
• Manage development of approved collateral materials, trade show displays and promotional merchandise
• Manage and direct outside vendors with creative plans, production and printing
Pine Creek Medical Center
Director of Marketing, Public Relations & Physician Relations
September 2005 – August 2006
Summary: Reports directly to CEO. Responsible for all marketing aspects of private Dallas, physician-owned hospital specializing in minimally invasive procedures. Developed new sources of business and maintained relationships with current referral sources to increase the utilization of all hospital service lines.
• Establish strategic marketing plans to achieve hospital objectives for all service lines
• Develop and execute comprehensive marketing plans and programs, both short and long range, to support volume and revenue objectives of hospital
• Research, analyze, and monitor financial, technological, and demographic factors to capitalize on marketing opportunities and minimize effects of competitive activity
• Develop and manage marketing operations budget
• Provide expertise for development of advertising and promotion activities including print, online, electronic media and direct mail. Ensure consistent corporate image throughout all product lines, promotional materials and events
• Monitor marketing results and take corrective action to achieve marketing objectives and hospital goals
• Oversee and evaluate market research and adjusts marketing strategy to meet changing market and competitive conditions
• Recommend service revisions to improve patient satisfaction
• Communicate on an as needed basis with operations managers to assure information being disseminated to community sources is current
• Monitor competitive services and marketing activities
Major accomplishments include:
• Signing Dallas Mavericks and Dallas Desperados to exclusive sponsorship agreements with Pine Creek Medical Center
• Also, developed numerous strategic relationships with area corporations, business associations and charities, including Southwest Airlines, John Deere and HEB Central Market
Medicus Partners, LP
Director of Advertising Resources and Physician Procurement
July 2003 – September 2005
Summary: Full-time position with retained search firm; recruiting physicians of all specialty and subspecialty. Responsible for all in-house procurement and development of physician procurement marketing plans. Position reported to Principal Owner; former EVP of Merritt, Hawkins & Associates. Position managed Recruiting Assistant and Marketing Intern.
• Database design and implementation; managing over 1400 advertising resources, journals and other media outlets
• Physician candidate control and database management
• Managed sourcing resources; websites, journals, associations, residency and fellowship programs, etc.
• Developed and maintained relationships with candidate physicians, program directors, residency/fellowship coordinators and current residents/fellows for all specialty and sub-specialty
• Monitored trends within specialty and subspecialty groups, practice management and healthcare organizations, national tort reform and liability crisis issues
• Developed marketing ROI reports and tracked marketing ROI to present to Principal partners
Other Positions Held
July 2003 – 1998
• Staffing Specialist and Performance Consultant, Countrywide Home Loans, INC
• Sales and Marketing, SportsTravel, INC
• Sales Intern, Automated Data Processing, INC
• Counselor-in-Charge, Roy Maas Youth Alternatives, Boerne
• Tournament Director and Corporate Fundraiser, Alamo City Youth Soccer Association (ACYSO)
ACCOMPLISHMENTS
Emergency Medical Services Corporation:
• Creative development of new service line, RadCare. Promoting radiology staffing services. Responsible for general brochure, website, trade show displays, media schedule, direct mail campaign targeted at recruiting, press releases, internal physician announcements, contract announcements, and more
• EmCare brand refresh; including all sales and recruiting ads, web redesign, tradeshow graphic updates, corporate capabilities copy updates, etc.
• Creative development of new service line, EmCare Inpatient Services
• Responsible for developing brand platform, new brand name, patient and physician marketing collaterals, web design, media placements targeted at physicians and new business, sponsorships with professional associations, scientific abstracts (as requested), internal communications regarding physician achievements, producing individual group clinical report cards (as requested), and more
• Responsible for 85+ professional association tradeshows for EmCare, AMR, RadCare, and EmCare Inpatient Services
• Reduced regional media billings by $40,000 per month within first 60 days on the job
• Video production of 2006 “Commitment to Care” award winner, Dr. Ralph Kelly
• Oversight of EmCare “EmPressions,” internal physician newsletter
• Wrote, published and distributed RFP to area advertising agencies to assist with Inpatient Services and EmCare ED branding efforts
• Single EMSC representative invited to NEJM Conference regarding hospital staffing trends and implications on quality of care
Pine Creek Medical Center:
• Exclusive sponsorship agreements with the Dallas Mavericks, Dallas Desperados, Mrs. Baird’s and Quickfoot National Soccer Tournaments
• Solely responsible for PCMC web development, collateral materials, print inventory and copy
• Produced radio, print, and email campaigns introducing PCMC to the DFW Metroplex promoting all service lines
• Increased revenue specific to bariatrics, radiology and orthopaedics
Texas Weight Management Program (Bariatrics):
• Responsible for Texas Weight Management program and patient collateral development, seminars planning and fulfillment, web development and all copy
• Produced extensive marketing plans targeting DFW Metroplex to include radio, television, direct mail, web based emails, search engine optimization, patient education and physician outreach
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