Experienced Sales, Communications and Marketing Director

VANESSA COLE

**** *****’s Corner • Marietta, GA *0062 • 770-***-****

THE VININGS CLUB, ATLANTA GEORGIA FEB. ’07 – JAN. ‘09

Sales and Marketing Director

• Active participant in community affairs, civic, chamber and charitable events.

• Create sales generation and annual marketing outlining revenue plans to increase revenue

for membership dues, retention program, including recognition programs and multiple

sales committees.

• Perform human resources duties (Recruit, hire, process paperwork, train and mentor staff)

• Develop and increase revenue for food and beverage operations, pro shop sales, and spa

facilities operations

• Update corporate website, write monthly newsletter and send weekly communications.

• Handle all delinquent accounts and debt collections.

• Provide concierge services and responsible for travel arrangements, entertainment,

appointments and request for individuals visiting different states and countries.

• Develop different relationships with large companies and venues to purchase or barter

for vacation getaways, upscale gifts and valuable benefits.

• Create, follow up and bring in leads to arrange and book potential prospects; provide

quality assurance and purchasing.

• Create all advertisements (newsletters, postcards, brochures, magazine ads, newspaper

articles, posters and banners, press releases), promotions and communication, direct

mail, brand management and e-mail campaigns.

• Plan, promote and execute special marketing events, fundraising affairs, business expos,

open house events, trade shows, conventions, conferences, networking socials and

traditional annual events.

• Plan and participate in private meetings involving the Board of Governors, Senior Staff

and various committees.

• Business development and expansion to increase net revenue.

• Responsible for all public relations, sponsorships, trades, referrals and market

research, identifying and pursuing target markets by monitoring company and community

demographics.

FUTREN CORPORATION, ATLANTA GEORGIA NOV. 1998 – FEB. ’07

Sales and Marketing Director ~ The Ashford Club

• Be present in community affairs, representing the club in a professional manner at

civic, chamber and charitable events.

• Sales generation and quarterly marketing plans outlining revenue plans to increase

revenue.

• Writing and distributing monthly employee and membership newsletter, weekly

communication and promotions for all events.

• Provide concierge services – services include travel, business needs and entertainment

• Promote and increase revenue for the Food and Beverage operation

• Business development, expansion and the implement annual member relations and membership

budget.

• Create all marketing materials and provide administrative support for Managing Director

and General Managers.

• Coordinate and book all travel reservations for members and staff in the United States

and abroad.

• Purchasing and Sales of tickets at different venues in Atlanta (Philips Arena, Chastain

Park, Philips Arena, Fox Theatre, Reynolds Plantation, Barnsley Gardens and Turner

Field).

• Create leads, follow up and sales of Club Services Inc. employee service training videos.

YMCA OF COBB COUNTY, MARIETTA, GEORGIA JUL. ‘89 – NOV. ’98

Director on Duty

• Human Resources-Recruit, hire, process paperwork, and train staff (risk management, CPR

and customer service)

• Supervise staff - open and close facility, assure safe operations

• Responsible for executive events and annual fundraising

EDUCATION • TECHNICAL EXPERIENCE

Education:

• BA Political Science – Georgia State University, Atlanta, GA

Certifications:

• BCLS Instructor – (CPR and First Aid) American Heart Association, Atlanta, GA

Special Skills:

• Fluent in Spanish (reading, writing and speaking)

• PageMaker, InDesign, Microsoft Word, Outlook, PowerPoint and Excel

REFERENCES

Bill Cooper ~ Chairman and CEO of Cobb Chamber of Commerce 770-***-****

Shirley Franklin ~ Membership Director for Dunwoody Country Club 404-***-****

Lisa Sullivan ~ Office Manager for Freeman, Mathis and Gary, LLC 770-***-****

Jim Collins ~ Owner of More Space Place 404-***-****

Gillian Greer ~ Executive Director of Vinings Historic Preservation Society 770-***-****

Al Phillips ~ Attorney for Phillips & Morgan, LLP 404-***-****

Lynn Ritvo ~ School Administrator 678-***-****

Carol Barnett ~ Club Secretary for The Vinings Club 727-***-****

Jill Bachorik ~ Executive Administrative Assistant for The Vinings Club 770-***-****

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