PROFILE
Highly articulate, well-organized and seasoned professional, equipped with 10 years of broad experience in highly completive sales environments. Highly successful in building relationships with upper-level decision markers, seizing control of critical problem areas, and delivering customer commitments. Proven track record in identifying and pitching new client business that results in increase agency revenue. Positive and optimistic self-starter who excels under pressure and consistently meets deadlines. Strong technical acumen with proficiency in MS Word and Excel, Media Map, PageMaker, ACT, and FileMaker Pro.
KEY STRENGTHS
- Strategic Business Planning
- Media / Public Relations
- Revenue Generation / Profit Margin Improvement
- Account Development & Retention
- Brand Management & Extension
- Creative Problem Solving
- Client-Vendor Relationship
- Event Management
CAREER HISTORY
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WEDDING CONSULTANT
DAVID'S BRIDAL - New York, NY Jan 2009-Apr 2009
Actively promoted and cross-sold bridal gowns, bridesmaid and special occasion dresses from various designer collections such as Oleg Cassini, Galina and Galina Signature for major national bridal retailer at the company’s flagship location in New York.
SALES PROFESSIONAL
TOURNEAU, LLC - New York, NY Jan 2008-Jan 2009
Actively cross-sold and promoted watch lines from various upscale retail vendors such as: Omega, Cartier, Breitling, Tag Heuer, Raymond Weil, Movado, Christian Dior, Baume & Mercier, Bell & Ross and Longines.
Major Accomplishment:
- Consistently met and exceeded monthly sales quota ranging from $80K to $120K
SALES ASSOCIATE
BERGDORF GOODMAN - New York, NY Nov 2007-Jan 2008
Promoted and cross-sold men clothing lines from various upscale clothiers, including: Ermenegildo Zegna, Brioni, Kiton, Belvest, Loro Piana, Valentino, Boglioli and Ralph Lauren.
Major Accomplishment:
- Surpassed all sales expectations on a monthly basis, while establishing a base of returning clients
SALES PROFESSIONAL
BLOOMINGDALE’S, INC. - New York, NY Oct 2006-Jan 2007
- Sold fine men’s dress furnishing lines from various vendors including: Salvatore Ferragamo, Ted Baker, Canali, Ermenegildo Zegna, Alara, Burberry, Theory, Hugo Boss and Polo Ralph Lauren.
FREELANCE PUBLICITY CONSULTANT
MATTHEW CHIONCHIO ASSOCIATES - New York, NY May 2004-Oct 2006
- Regularly interacted with mid-and senior-level management on the client side to present programs and concepts, and wrote press releases, media alerts, client activity reports, pitch letters and case studies.
Major Accomplishments:
- Identified new business leads that drove increase in agency revenue.
SALES MANAGER
GTA NORTH AMERICA - New York, NY Feb 2002-May 2004
Singlehandedly managed accounts with various hotels spanning North American region, including: New York Palace Hotel, The Plaza Hotel, The Doral Golf Resort & Spa, Miami and The Park Hyatt, Toronto. Organized and coordinated hotel accommodations for international whole travel company on behalf of clients. Identified and resolved itinerary issues.
SENIOR ACCOUNT EXECUTIVE
ROHER PUBLIC RELATIONS - New York, NY Jan 2000-Feb 2002
Established and maintained reciprocal business relationships with producers and editors in television, radio, print and online media that spawned maximum press coverage for clients including: The Consumer Electronics Association (CEA), ECCS Inc. and Channel Master.
Major Accomplishments:
- Spearheaded national publicity campaigns for clients that resulted in extensive television coverage on ABC, NBC, and CBS in key cities throughout the US such as New York, Chicago, Los Angeles and San Francisco, as well as cable networks, radio stations, and online media for New York-based public relations firm representing entertainment, travel and hospitality, high-technology and telecommunications clients.
ACCOUNT EXECUTIVE
ACS COMMUNICATIONS, INC. - New York, NY May 1998-Jan 2000
Applied targeted, strategic media relations initiatives and represented clients for high-technology public relations agency. Accounts included: Samson Information Technologies, Opticon Inc., Minicom Advanced Systems and Fastrack Healthcare Systems.
Major Accomplishments:
- Produced wide-ranging press coverage for high-technology clients including: CEO Magazine, Adweek, Imaging & Document Solutions Magazine, PC Week, VAR Business and SC Magazine.
EARLIER CAREER
ACCOUNT EXECUTIVE
MARCELLA MARTINEZ ASSOCIATES - New York, NY Aug 1997-May 1998
ASSOCIATE EDITOR
REAL ESTATE FORUM, INC. - New York, NY Jun 1996-Aug 1997
EDUCATION
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Bachelor of Arts in Political Science, Minor in Journalism, 1995
Queens College (CUNY) – Flushing, New York
Broadcast Journalism Internship, 1995-WCBS-TV Channel 2 News, New York, NY
Advance Coursework in Public Relations Writing and Writing for Corporate Communications, 1998
New York University, School of Continuing and Professional Studies, New York, NY