Seasoned creative professional.
Hands-On in all the aspects of creative and production process from initial concept to final. Collateral materials, direct mail pieces, point-of-purchase tools, advertising campaigns, web design and full interactive digital publications.
Marketing Manager | Genius-KYE 2010 - 2011
Designed all advertising campaign for different publications as well as point-of-sales materials for all countries in the region.
Directed all photo shoots and model casting for all the campaigns in LATAM region.
Responsible for developing the marketing and advertising strategies for Latin America/Caribbean.
Manage the product positioning initiatives and directed all the social media efforts in the region.
Art Director | RMG Connect Miami 2002 - 2009
Designed several regional publications for Palm and Royal Caribbean.
Designed all below the line POP materials for HP Latin America. In 2007 the company was selected to also create digital POP campaigns for HP North America.
Designed a variety of web campaigns and web pages for clients such as: Fino Tex, Signature, The Exchange Loft Rentals, Pelican Grand and more.
Designed and produced several POP solutions (conventional and digital) for clients such as: Sony Ericsson, AMD, and HP in US and Latin America. Increasing customer satisfaction rates.
Designed several product campaigns and media advertising for AMD. As a result in July 2005, AMD signed a six years agreement with the agency.
Designed and produced several interactive materials for HP and AMD for LATAM region.
Launched an Interactive Digital Signage company in Latin America, specialized in RFID Smart kiosks.
Studio Manager | Pinkhaus Design 1996 - 2001
Designed and produced several collateral materials for Mercedes Benz, Motorola, FedEx and Interval International.
Designed for print and on-screen (digital signage) promotional materials for trade shows, seminars, events and presentations.
Design On-Line initiatives for automobile clients such as: Porsche and Nissan.
Integrated an in-house full-service video department, conducting training sessions to created professional corporate videos for a host of clients.
Implemented an interactive remote proofing system for print ad campaigns for Mercedes Benz US.
Budget allocation for all company’s technology needs including printers, computers, servers, communications, Internet related expenses and presentation tools.
Graphic Designer-Production Coordinator | Phase One Creative Group 1991 - 1995
Designed and produced collateral materials, national and international directories, direct mail pieces, brochures, posters and travel magazines for tour operators.
Lead a staff of four production artist and cross-trained them to increase productivity.
Produced several videos and collateral materials for a variety of hotels in the Caribbean region such as Melia Hotels, Sol Group and Inter clubs International.
Responsible for strategy and creative concepts.
Graphic Design Professor | Miami-Dade College | Kendall Campus
Teaching advanced design and productions classes with real world assignments using a variety of Adobe and Apple software to produced all kind of marketing materials.
Ft. Lauderdale Art Institute | Digital Media Arts and Computer Animation
Miami Dade College | Graphic Design and Digital Pre-Press
Villarreal University of Peru | Completed three years of Industrial Engineering
NCR of Peru | Systems Analysis and Computer Programming
Software experience for the Marketing/Advertising & Communications Industries
Microsoft Office Suite (Word, Excel, PowerPoint)
Virtual Presentations/Media (Light Wave 3D, Media Encoder, Apple PodCast)
Apple Production Suite (Final Cut Pro, Motion, Sound Track Pro)
Adobe Creative Suite (Illustrator, Photoshop, InDesign, Flash, Acrobat Pro)
Adobe eLearning Suite (Captivate, Reviewer, Soundbooth, Acrobat Connect)
Adobe Publishing System (to generate eBooks and interactive eMagazines)
AMD, Palm, Microsoft, Sony Ericsson, Hewlett Packard, Sun Microsystems, HSBC Bank, Royal Caribbean, Mercedes Benz, Sterling Commerce, Motorola, Sensormatic, Genius, FedEx Kinkos, Melia Hotels, Sol Hotels, Inter Clubs, Interval International, 4Th Dimension Tours and more.