Antonio Sosa_Brand Marketing/Strategy/Interactive/Multicultural

Antonio Sosa

***** **** ******, *** *******, CA *0066

Cell 310-***-**** Email: ***************@*****.***

o Brand Marketing Executive with 13 Years of Experience in Multi-Platform Audience Development.

o Senior Management Experience in Digital Project Planning, Interactive Operations, and Product Development.

o Thought Leader in Hispanic Marketing and Multicultural Channel Development.

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PROFESSIONAL EXPERIENCE

ImpreMedia Digital Dec. 2007 - Nov. 2008

Vice President Marketing

ImpreMedia (www.impremedia.com), the No. 1 Spanish-language news and information company in the United States comprised of a multi-platform portfolio of 14 online sites, 14 print publications (newspapers and magazines), mobile alerts, a video channel, and the newly launched web portal www.impre.com.

• Lead all marketing initiatives to build audience and develop the most compelling ad supported user experience.

• Managed search engine marketing (SEM) and search engine optimization (SEO) efforts.

• Managed all site analytics: Omniture SiteCatalyst, DoubleClick DART for Publishers, and Google Analytics.

• Collaborated with editorial and sales teams to grow advertising revenue across the entire impreMedia network.

• Managed all partnerships efforts including: MySpace, Business Wire, V-me, Televisa, and MTV.

• Primary digital liaison among intercompany marketing service units nationwide responsible for content creation, design, promotion, maintenance and oversight of multiple branded website portfolio.

• Lead a team of 3 product marketing execs focused on outbound marketing and website affinity.

• Lead a team of 4 creative services execs including front end developers and graphic designers responsible for development and maintenance of website functionality, micro sites, on-line banner ads, and print ads.

• Managed all outside agencies relationships in the developing of print, web, and mobile creative.

• Impre.com traffic went from 275k monthly unique at launch to 1.7m and 9.3m page views.

S.E. Strategy Group July 2006 - Nov. 2007

Entertainment and New Media Consultant

Client Engagements:

• Animax Interactive:

o Assisted in transforming Emmy-award winning Flash animation studio from a production services agency to a creator of original, character-driven content for all screens (TV, broadband, mobile, film).

o Managed the development of original in-house interactive games, short-form broadband content, adult targeted long-form network/cable programming, and children’s targeted edutainment.

o Organized content pitches and gave creative story and design notes.

• Twentieth Century Fox Entertainment Group:

o Provided research and market development strategic insights on Hispanic-targeted home entertainment, theatrical, and television markets for high-level News Corp programming executives.

• Dorado Entertainment:

o Developed business plan and investor presentation deck for a multimedia content creator of children’s Television programming. Provided research, market comps, and budget modeling for investor offering.

• Julio Caro Productions:

o Development of marketing and distribution roll-out plan for a wide release $20M feature film.

o Development of business plan for a multicultural strategic marketing agency.

Warner Home Video (Time-Warner, Inc.) Dec. 2004 - April 2006

Vice President Targeted Sales and Film Acquisitions

• Lead all strategic retail sales planning and merchandising initiatives targeting emerging market consumers.

• Managed the acquisition and distribution of 12 motion pictures targeting emerging market channels.

• Managed key retail relationships including national big box retailers (Wal-Mart, Target), clubs (Sam’s, Costco), and rentailers (Blockbuster, Hollywood Video).

• Managed development of market insights including geo-targeted analysis, category management, demographic studies, focus groups, and studio-wide attitude and usage studies.

• Member of Warner Bros. Pictures Executive Working Group responsible long-term strategic planning and content development across multiple business units.

Twentieth Century Fox Home Entertainment (News Corp.) Sep. 2001 - Dec. 2004

Director of Brand Marketing

• Managed brand positioning, retail marketing, and category management of Fox Studio film portfolio.

• Managed the acquisition and distribution of 35 motion pictures targeting emerging market channels.

• Garnered two national Hispanic Marketing Awards: Best New Product Advertising Launch for Cinema Latino and Best Consumer Website.

Adir International Export Ltd. Oct. 1999 - Sep. 2001

Managing Director Internet Operations

• Managed Internet initiatives for a large scale, multi-store retail chain targeting the U.S. Hispanic market.

• Development of a Spanish-language ISP, portal, corporate web site, and two e-commerce sites including: www.Pasito.com and www.Lacuracao.com.

• Responsible for P&L, product development, marketing, and audience development.

• Managed a twelve member staff of web designers, front-end developers, and call center personnel.

CanalCaribé.com (Caribbean World Channel) Dec. 1998 - Oct. 1999

Co-Founder, Vice President of Business Development and Content Acquisition

• Managed all business development and strategic partnership efforts for a start-up Internet pure-play (ISP) engaged in media syndication targeting Latin America and Spanish-speaking markets globally.

• Structured and negotiated country-specific content acquisitions for digital media publishing.

Education: University of Detroit (1989), B.A. Political Science and Economics

Languages: Fluent Spanish

Computer Skills: Microsoft, MS Project Pro 2007, Mac, Excel, PowerPoint, Internet

Associations and Memberships:

New York City Latin Media and Entertainment Commission Member (Bloomberg Economic Development Committee)

References Available Upon Request

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