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Events, Marketing, & Sales - NetworkGirl

Oakland, CA, 94607
September 03, 2008

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Creative ~ Innovative ~ Leader ~ Passionate ~ Loyal ~Adaptable ~ Perceptive ~ Energetic ~ Confident

Network Girl

-Comprehensive experience in planning, coordination, and logistical execution of events; including Marketing

-Managed over 50+ events a year with Event Productions

-Proven ability to sell, through passionate consideration of Clients needs and in-depth understanding of product

-Background in Association Management (Chair); working with Budgets, membership programs and Marketing

-Proficient team leader; managed staff of 4+; encourage new ideas and recognition of talents

-Adept in working within union environments and conducting vendor relations

-Innovative, Creative, Marketeer; long history of Social Networking and Grass-Roots 'people campaigns'


5/2005 – 7/2008, Director - Event Productions Alameda, CA

-Convention, tradeshow, special events sales for General Service Contractor

-Dual-role - conducted logistics from start to finish of contract: Floor plans, Fire Marshal approvals, arranging

sub-rentals, signage, invoicing and onsite-management

-Created: database to track leads/clients, proposals and sales kits.

-Marketing: developed new branding direction, redesigned website, company logo and launched direct mail


7/2002 – 5/2005 B.T.C., Marketing Manager - Palo Alto, CA

-Redeveloped marketing programs inline with companies new 2005 branding direction

-Headed web site redesign: done in 30-days

-Prospected new client leads through partnerships with local companies

-Maintained client database to track success of marketing campaigns

-Editor company newsletter, client email benefit program, press releases, web content and advertisements

-Analyzed customer needs; recruited, hired, trained and developed receptionists to meet those needs

4/2001 – Present, Founder Network Girl Consulting - Bay Area, CA

(01) Project: Online Art and Creativity Community – (Retired Site 4/07)

-Conceived, developed and launched portal

-Directed development of proprietary database

-Manage and compose content for website and e-newsletters

-Maintain and perform regular updates to site using HTML

-Create and implement web-marketing campaigns in support of overall marketing strategy

-Identify, network and collaborate with qualified web sites and partners

-Increase visibility of website through community events and sponsorships

10/2001 – 4/2002, Manager - Mr. Rags Richmond, CA

-Offered outstanding customer service to diverse clientele

-Directed staff to achieve company goals and increased store revenue

-Recruited, hired, trained and developed store associates

-Implemented merchandise display changes using visual presentation skills

-Increased success of loss prevention programs

2/1999 -5/2001, Marketing & Sales Coordinator - Syllabus Technology & Higher Ed Conferences S.J, CA

-Prospected and qualified new leads via the Web, phone and conferences

-Assured prompt response for qualified leads providing maximum customer satisfaction to develop revenue


-Sold exhibit space, sponsorships and Web upgrades

-Provided Director of Sales pipeline reports on qualified and closed leads

-Planned, coordinated and provided additional onsite sales support

-Designed, managed and provided content for company Website

-Maintained client records, databases and accounting for exhibit sales

-Performed onsite registration and exhibitor services

-Managed and created marketing campaigns including telemarketing, Web, email and direct mail

2/1998 - 2/1999, Marketing and Events - Andre Schools Inc. San Jose, CA

-Planned, organized, and implemented special events such as community festivals, benefits and seminars for the

development of new revenue opportunities

-Interfaced with several forms of mass media for promotional purposes

-Assured the follow up and closure of leads generated by promotions

-Developed and utilized database tools to track clients

-Organized travel arrangements and onsite logistics for conference

-Created and maintained the job placement service

-Managed all invoicing and billing

Career Note: My first 'job' was my own company J.Janssen Services started in High School (1992); offering Personal

Assistance services throughout the Bay Area.


2008 Chair IAEE (International Association of Exhibitions and Events) Young Professionals

2008 Vice Chair IAEE Northern California Chapter / 2007 Board Member

-Manage Marketing and Events, website and developed Blogs.

HONORS: 2007 IAEE Future Leader & IAEE Chapter Leader



(MAC/PC) Filemaker Pro, Outlook, Word, Excel, DreamWeaver, PageMaker, ACT!, Illustrator, Cvent


2008 Webinar on Green Meetings ~ Co-presented Green Session MPI Houston ~ Meeting News Webinar: June 08 “Planning Meetings and Events that Appeal to the Next Generation of Executives/Attendees”


2008 Applying for (CMP) Certified Meeting Planner Certificate ~ 2007 IAEE Leadership Courses ~ 2004 Foothill

College, CA – Anthropology (4.0 gpa) ~ 2000 Courses: Internet Marketing, SCU ~ Business Writing ~ Web Marketing

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