Sales Manager

ABHISHEK KARANWAL

Address: House No.: *** A/*,Gali no. 2 Ashok Vihar 1, Gurgaon-122001

E-Mail: ***************@*****.*** / Contact No.: +91-931*******

JOB OBJECTIVE

To create sales business strategies and develop existing customer sales, marketing tools and product launching from my Sales experience, positive interaction skills and industry contacts that can improve the company revenues.

PROFILE SYNOPSIS

A dynamic professional with over 11 years’ rich experience in Strategy Planning, Brand Management, Business Development, Product Promotions, Product Development, Costing and Range finalization in diverse Industry.

Currently associated with Mayor International Ltd., Sports Lifestyle Brand, Slazenger from U.K, as Business Head-Pan India.

A keen planner with proven abilities in devising strategies to augment business, streamline distribution networks, promote products for business excellence.

Verifiable year on year success in achieving revenue and business growth objectives in highly competitive environments.

Excellent interpersonal, communication and organizational skills with proven abilities leading motivated teams towards achieving organizational goals.

Utilize Sales force CRM for customer and distributor accounts and contacts, forecasting product demand and managing new and current sales opportunities.

PROFICIENCY FORTE’

Formulating strategies and reaching out to the unexplored market segments / customer groups for business expansion.

Analyzing latest marketing trends and tracking competitors’ activities and providing valuable inputs for fine tuning sales & marketing strategies.

Implementing sales promotion plans to generate sales for achievement of targets.

Coordinating promotional activities for new releases & special products.

Conceptualising visual merchandising displays, windows & design of retail outlets for maintenance of a high-end store image.

Gaining mileage for the brands cost effectively by way new product introduction write-ups, etc.

Liaising with Product Merchants to provide costing according to the specifications with options to fit in the pricing bracket.

Taking adequate measures to monitor and analyze the performance of vendors and other units pertaining to cost, quality and delivery norms.

Directing development & implementation of key procurement strategies.

Handling product planning and range designing; ensuring optimum inventory levels for achieving cost savings.

Training team & ensuring adherence to the norms; reviewing performance of Sales & Operations Team in territory for reporting to management.

Creating and sustaining a dynamic environment that fosters development opportunities and motivates high performance amongst team.

PROFESSIONAL SCAN

Since Nov 2010 Business Head-Pan India

Key Deliverables:

Strategising business growth in Pan India. Overseeing opportunities to channelize business and preparing the annual business plan covering new locations, sales from current locations.

Increasing numbers of sales points and improving per outlet annual sales.

Handling recruitment of front end manpower and team motivation. Conducting performance appraisals and reviews.

Coordinating promotional activities with marketing team and ensuring excellent brand visibility within malls, markets & cities.

Managing arrangements of Events; including visit of Celebrities.

Utilized Sales force CRM for customer and distributor accounts and contacts, forecasting product demand and managing new and current sales opportunities.

Controlling the credit limits for D.C.A, Distributor and Key Account.

Ensuring optimum Inventory levels and Product-Mix of all franchisee stores for achieving cost savings.

Regular Review on Business Planning & execution plan for the balance targets achievement.

Significant Highlights:

In co-operation with marketing successfully launched the Brand Slazenger Apparels all over India.

Established entire sales and distribution infrastructure for the Pan India.

Represented the company and developed ties with potential clients in trade shows and conferences.

Successfully introduced new products as well as recruited sales team around the state.

Recruited, managed and grew the company’s sales force.

Implemented sales staff training and retention programmes. These programmes saved the company’s sales staff recruiting costs.

Prepared and executed business and sales plans for the whole company.

Jan 2006 to Nov 2010 Total wardrobe Solution, a division of S.Kumars Nationwide Ltd.,

as Regional Sales Manager, North-East India

Key Deliverables:

Playing a key role in forming distribution strategies for the company.

Creating and managing exclusive retail outlets across North and East India.

Handling DCA, Dealers Network, Franchisee store and Key Account.

Prospecting new DCA, Franchisee, Dealers and Key Account.

Controlling and managing the Credit Limits for DCA, Franchisee and Dealers and Key Account.

Ensuring optimum Inventory levels and Product-Mix of all franchisee store for achieving cost savings.

Devising and implementing product management plans after studying current fashion trends and effectuating the same for different age groups.

Planning and monitoring VM installation and Hoarding for the Brand.

Maintaining good rapport with all MBOs, Franchisees, and Dealers.

Regular Review on Business Planning & execution plan for the balance targets achievement.

Responsible for sales and collection of payment from the Franchisees.

Significant Highlights:

Steered the successful launch and penetration of the Brand Reid & Taylor and Belmonte apparels in Northern and Eastern India.

Finalized 20 and 25 Franchisee store for Reid & Taylor and Belmonte respectively at a very prominent location in Northern and Eastern part of India.

Pivotal in ensuring installation of required infrastructure for the Franchisee store at the Company’s end.

Managing arrangements of Events; including visit of Celebrities.

Sep 2002 to Jan 2006 Jay Gee Fashion Pvt. Ltd. Area Sales Manager- North India

Key Deliverables:

Rapidly expanding the brand presence in the northern part of the country.

Executing direct & channel sales models for the company’s joint venture in North India.

Interfacing directly with the Product Development Team for right Product Line and coordinating all regional marketing activities.

Handling the distribution and company Retail network in Northern India.

Prospecting for new distribution and Franchisees.

Collecting Payments and controlling the credit limits for distribution and company retail network.

Involving in marketing research, advertisement and Promotional Activities.

Sole responsible for sales and collection for the Company.

Significant Highlights:

Successfully re-launched the MTV clothing in Northern India.

Successfully launched the Levis accessories in Northern India

Facilitated the successful penetration of New Channels.

Accomplished revenue growth of over 20%

PREVIOUS ASSIGNMENTS

Jun 2000 to Sep 2002 Dwarka Men’s Wear Pvt. Ltd., Manufacturing of Men’s Wear apparels by the name of Dash, CAIRO, and T’NG, as Senior Marketing Executive

Key Deliverables:

Developing product range, setting up of marketing procedures and preparing framework for retailing system.

Increasing the retail outlets and company franchisee coverage to obtain higher business volume.

Co-coordinating with Distributor and company franchisee for Product development.

To provide Customers service and Sales promotion support.

Formulation and Implementation of distribution, company franchisee and Dealer network strategies.

To look out for possibilities of Franchises network and Company’s factory outlets.

Booking the orders from the dealers and forwarding it to the warehouse and coordinating with the warehouse to ensure timely dispatches

Planning and organizing meetings with the Dealers and Distributors for Booking.

ACADEMIC CREDENTIALS

Advanced Diploma in Marketing And Sales from National Institute of Sales, New Delhi (1999-2000).

Bachelor of Science from Rohikhand University, Uttar Pradesh ( 1996-1999).

IT SKILLS

MS DOS, Windows

MS Office

Exposure to Internet

TRAINING ATTENDED

Comparative and Analytical Study on sales and distribution System at N/W Pvt. Ltd., a bottling unit of Hindustan Coca Cola Ltd.

PERSONAL DOSSIER

Date of Birth 14th April, 1978

Languages Known English, Hindi

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