Marketing Manager_BKaragozian

Brooke D. Karagozian

OBJECTIVE:

To obtain a challenging position in Marketing and Sales where I can utilize my organizational, creative and relationship building skills.

PROFESSIONAL EXPERIENCE:

Midwest & North Central Region’s - Field Marketing Manager April 2008 to Jan 2009

WESCO Distribution Chicago, Illinois

· Coordinate and supervise all Branch Trade Shows and Assist with National Trade Show efforts

· Manage Marketing Activities for 36 Branch locations; work with branch managers to create individual marketing strategies and ensure the success of their business

· Design and create all branch sales tools; Flyers, Ads, Price sheets, Internet/Electronic Communications, Direct Mailers, etc

· Produces monthly Regional Newsletters

· Plan special events, identify and initiate contracts with vendors, coordinate media and entertainment activities

· Coordinate the collaborative marketing campaigns for 15 suppliers

· Responsible for creating and managing the success of Regional supplier marketing promotions

· Act as liaison between all National Marketing programs and initiatives and ensure branch awareness and involvement

Marketing Project Leader/Trade Show Manager Aug 2006 to April 2008

Eaton Corporation, Truck Components Galesburg, Michigan

· Manages all Eaton Truck trade shows representing approximately 54 events per year with a budget of over $1.5M. Typical trade show traffic averages 75,000 industry professionals.

· Designs all trade show booths, show layouts, and product displays

· Created Trade Show Council of all Trade Show Managers across Eaton’s strategic business units to leverage trade show synergies for multiple product lines

· Responsible for managing Trade Show marketing activities to drive booth attendance

· Responsible for developing and managing global sales meeting. Plans events, identifies and contracts with celebrity speakers, coordinates media and entertainment activities.

· Marketing Communications Department Account Manager for Clutch, Aftermarket, and Aftertreatment Divisions. Develops product value stories, creates promotional materials, coordinates sales campaigns, provided independent marketing counsel to product managers, maintained project budgets and plans, and supervised marketing services suppliers for cost effective programs.

· Creates Ads, Literature, Direct Mail, Internet/Electronic Communications, and Point of Purchase Display material. Coordinates with Advertising Agency. Manages budget of approximately $1M

Product & Marketing Analyst June 2004 to Aug 2006

Eaton Corporation, Truck Components Galesburg, Michigan

· Managed product releases, revisions, and obsolete parts for the Aftermarket Division

· Controlled and assign pricing for 10,000 transmission parts for $500M Aftermarket Division

· Monitored product margins through product life cycle

· Provided pricing support for global sales representatives and customers

· Administered all Aftermarket Engineering Change Requests (ECR), approx. 500 per year

· Supported new product launches for the Aftermarket division

· Responsible for notifying both internal and external customers of part changes

Brooke D. Karagozian Continued Page 2

Marketing Training Associate (MTA) May 2003 to June 2004

Eaton Corporation, Truck Components Galesburg, Michigan

· Led sales calls & product demonstrations with truck fleet/dealership accounts in Mid-West territory

· Gained knowledge on key Eaton products and services through hands-on training

· Nominated to attend 3 weeks of Karrass Negotiation, & Professional Selling courses

· Designed & maintained a database for customer surveys

· Developed a Field Marketing communication plan to promote continuous learning

· Managed and led Six Sigma Greenbelt project involving Customer Service

Sales & Marketing Intern July 2002 to May 2003 Eaton Corporation, Truck Components Galesburg, Michigan

· Maintained customer databases on C.I.S. (Customer Information Systems)

· Designed a survey intended to gain knowledge of the attitudes of dealerships

· Assisted in developing and planning Regional Sales Meeting

· Investigated the operations and practices of two key competitors

· Participated in multiple Sales face–to–face customer calls with Eaton personnel

SOFTWARE: Stellant Content Management, Microsoft Office Suite 2003, Microsoft Windows XP, iContact (email software), Markview & Oracle, Adobe Design Standard

EDUCATION:

Bachelor of Business Administration December 2002

Western Michigan University Kalamazoo, Michigan

Major: Sales and Business Marketing Minor: General Business Administration

GPA 3.73/4.0 Magna Cum Laude, Graduated in 3 ½ years & on the Dean’s List every semester

Masters of Business Administration December 2006

Western Michigan University Kalamazoo, Michigan

GPA 3.63/4.0

HONORS:

Western Michigan University's Academic Achievement Award

Alpha Lambda Delta Honor Society

Golden Key Honor Society

Phi Kappa Phi Honor Society

Inducted into Western Michigan University Women’s Hockey Hall of Fame

ACTIVITIES:

Western Michigan University Women’s Hockey Team Fall 1999 to Spring 2001

Sales & Business Marketing Club

Mentor to underprivileged child for 3 years

Junior Achievement Mentor – 2005/2006

Completed Chicago Marathon 2006

REFERENCES:

· Available upon request

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