Project Manager Sales

Sohini Kachhi

San Francisco, CA

415-***-**** • *******@*****.***

SUMMARY OF QUALIFICATIONS

• Marketing strategist with extensive experience in B2B software, digital media, financial & consulting services with proven ability to balance multiple deadlines in fast-paced work environments

• Experience in driving large scale projects cross functionally to deliver effective marketing programs to generate business growth

• Deeply analytical, creative and process driven

PROFESSIONAL EXPERIENCE

DELOITTE SERVICES, LP (www.deloitte.com)

Senior Marketing Associate, San Francisco, CA November 2010 to June 2011

• Managed U.S. and India design teams to create client serving brochures. Held weekly 1:1 with designers to draft new brochure images, layout, and content to increase brand recognition to clients worldwide.

• Serve as a project manager to audit web content to highlight changes and implement the teams’ suggestions to make site user friendly and broaden awareness to clients and employees; U.S site averages 3 million page views per month.

• Grow digital marketing programs for Deloitte Financial Advisory Services (FAS), translating business strategy for use on our e-delivered platforms; write biweekly press synopsis highlighting activity in major press publications (Wallstreet Journal and Financial Times) to an audience of 40K+ employees

• Create an online portal to host presentations, sales & marketing templates, and a monthly PR grid that provides insight and analysis on relevant financial news to Deloitte employees and clients

FIRSTRAIN, INC. ( www.firstrain.com)

Marketing Specialist (Contract), San Mateo, CA March 2010 to September 2010

• Increased events from one to seven per year, managing the Sales team (Account Reps and Sales Engineers) at tradeshows. Managed onsite training, marketing collateral, and software demos.

• Utilized Salesforce.com and Pardot to build sales email templates, webinar invites, and landing pages to nurture new and existing leads. Created email blasts for 22K+ prospects.

• Reported to the COO, responsible for managing FirstRain marketing division; built a roadmap to target customers and prospects across multiple marketing channels.

COVERITY, INC. ( www.coverity.com) October 2006 to May 2009

Marketing Specialist, San Francisco, CA

• Managed the Sales team during tradeshow events. Edited sales collateral, facilitated staff training, and fixed onsite problems. Created marketing campaigns to nurture leads collected after the show.

• Interfaced with Marketing, Sales and Engineering to project manage the corporate Website redesign by: edited wire frames, icons, and text placement to increase click through rates and user experience. Increased number of Web leads to corporate site by 50% from 200/week to 300/week; increased pages per visit by 25% from 4 to 5 pages per visit.

• Implemented Google Analytics and AdWords to determine SEM decisions. Analyzed entrance paths and methods on increasing unique visitors, and decreasing bounce rates.

EDUCATION

University of California, Berkeley, CA August 2002 to May 2006

BA in Business Management

Berkeley Study Program (August 2004 to July 2005)

Eötvös Loránd University (ELTE) and Central European University, Budapest, Hungary

ADDITIONAL INFORMATION

Technical Skills: MS Office Suite, Salesforce, Pardot, Google Analytics, Aprimo, Factiva, InDesign, Omniture, AdWords

Languages: Spanish (reading/writing), Hungarian (reading/writing), Hindi (conversational)

Organizations: Toastmasters, SF Dance School, Astia, LightHouse for the Blind & Visually Impaired

Interests: Traveling, running, dancing

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