Manager Sales

RESULTS-ORIENTED ECOMMERCE EXECUTIVE

• Generated $2.1B (11% increase) in online business by leading teams enhance the Internet channel to enhance ROI for Proctor & Gamble.

• Led design and development of $35M in new initiative to generate over $150M in new revenue.

• Led redesign initiatives worth $210M to build e-commerce presence to increase online sale by 12%, retention by 18% and cross-sell by 21% leading to company’s an acquisition valued at $1B.

• Supported $128M integrated campaigns comprising of TV, print, online advertising and Social Media.

PROFESSIONAL EXPERIENCE

TEAM-ONE, A SAATCHI & SAATCHI COMPANY, Los Angeles, CA Since 2011

Director

Led diverse teams to enhance business systems, consumer web, mobile apps and social media strategy. Led client interaction to assess needs and manage their expectations. (Team size- 16).

• Designed several parts of the P&G’s Web, Mobile and Social Media sites for Olay, Herbal Essences, Gucci fragrance and Wella Professionals, to beat sales target by 3% and cross promotion by 6%.

• Led the redesign of the Lexus sites and mobile app, to grow ROI by 8%, site RFQ by 17%, social media traffic by 44% beating targets (ROI 5%, RFQ-15% & Social Media 40% respectively).

• Created an award winning Ritz_Carlton mobile app; increased prime enquiries by 21% (Target 10%).

• Redesigned the Gilt section for CBS Watch! magazine to increase subscriptions by11%.

• Led the redesign of the Belkin Router Web and Social Media sites to increase accessories sale by 220%.

• Optimized the internal tools and enhanced the ‘Wealth Management’ and ‘Asset Management’ sections to reduce complaints by 58% for Northern Trust.

• Enhanced American Express remarketing emails to increase arrivals by 9% leads by 3%.

ANSWER FINANCIAL, AN ALLSTATE COMPANY – Encino, CA 2005 – 2011

Manager, Sr

Reporting to VP with an annual budget of ~$2MM, and 12 strong staff size of analysts and UI specialists, the Ecommerce group collaborates within and outside the organization to translate a vision into actionable requirements, collaborated with technology and product to enhance ROI through all Online channels.

• Redesign the enterprise site increasing sale by 112%; site traffic by 250% (Target 100% & 200%).

• Launched and matured MobileWeb, referral program & Social media exceeding sales target by 40%.

• Led Ecommerce strategy for fortune 500 partners generating sales of over $75MM (Target 70MM).

• Generated a new revenue source of over 20MM (AFI-2.4MM) by executing partnerships and building award winning web executions for top financial companies and insurance carriers

• Launched and mature 11 web products and services quadrupling ROI in 2 years.

• Led an initiative to analyze several standalone systems within Answer Financial, Esurance and AllState to map out an integration strategy fulfilling Technology, QA and Product Management’s requirements.

• Collaborated with internal clients and Technology to formulate solutions for software enhancements.

• Led the design of web and mobile apps for Liberty Mutual, The Hartford and Esurance.

• Managed TeamSite CMS, developed custom business applications, content and workflow for strategic partners serving several dozen consumer group.

Software Manager (Web) 2002 –2005

Led a team of UI personal, developers and analysts to integrate the website, CRM and CMS systems.

• Led implementation of TeamSite CMS and its integration with CRM, web and internal tools.

• Managed site design, testing and integration activities by coordinating 7 teams across 3 continents.

• Streamlined internal and external processes, improving efficiencies among Business Operators, Product Management, Interaction Design, User Experience Research, Prototyping, Engineering & QA.

• Led, mentored, and retained a core team to deliver 12 major releases to meet aggressive deadlines.

• Optimized maintenance by implementing Rapid Analysis Strategy reducing development cost by 30%.

• Identified, defined and built real-time rating software and championed adoption outside of AFI.

• Developed an outsource partner and transitioned product development & QA to save nearly 60% in cost.

Information Architect 2000 –2002

Define and prototype the new IA for DTC website. Write business requirements, design documents, style guides, coding guidelines and QA procedures.

• Introduced and implemented a user centered design process incorporating both quantitative and qualitative user experience research, including usability testing, A/B testing, site analytics and surveys.

• Developed user interface design standards and patterns; created production of interaction design and IA deliverables including wireframes, site maps and page flow documentation and coding guidelines.

• Devised technology strategies and helped re-architect the underlying application development platform in partnership with business and technology leaders and external usability consultants.

COGNIZANT TECHNOLOGY SOLUTIONS CORP. Los Angeles, CA

Team Lead for Malaysia Airlines 1998 –2000

Guided the development and deployment of several websites and software

• Led integration of several rating engines into the Malaysia Airlines website (malaysiaairlines.com).

• Led development of an Online Cargo Shipping system (MASKargo) from inception to completion.

Force Motors – India

Senior Engineer 1994 –1998

• Migrated Management Information Systems from mainframe architecture to a Client-Server setup.

• Implemented the first generation web based reporting system and standardized corporate reporting.

• Gathered requirements, created design, development, testing and release guidelines for new software.

EDUCATION

• Executive MBA – (USC Marshall School of Business - 2013)

• MBA – (Information Management – Cal Poly)

• Bachelor of Engineering (University of Pune)

• UCLA Extension - Usability Engineering for Digital Media- Advanced HCI principles and methodologies

TECHNICAL SKILLS

• Tools: VersionOne, Rally, Mingle, Visio, CS5, Omnigraffle

• Software: C#, Java, VB.NET, XML, CSS, HTML, DHTML, Flash, JavaScript, JQuery, AJAX

• CMS: TeamSite CMS, SharePoint, OpenText, &, Captiva InputAccel

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