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Manager Sales

Lexington, Kentucky, United States
March 19, 2011

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Steven A. Johnson

**** ******** ***

Lexington, KY 40515

Business 859-***-****

Marketing Director / Product Management / Catalog Promotion Management

SUMMARY Marketing professional with 35 years experience in developing merchandise plans and impacting corporate profits. Award winning catalog planner skilled in catalog pagination and creating profitable promotions. Seasoned executive proficient in vendor negotiation and managing a team of professionals.

Areas of Expertise;

• Promotional Planning

• Catalog Planning

• Inventory and Liquidation Management

• Vendor Management and Negotiation

BranDemand, LLC 2008-Present

Owner, 2008-Present

Established a promotional product distributor company utilizing the Adventures in Advertising franchise group who is one of the top 1% promotional product distributor networks in the world.

• Initiated a Green Believer program to build a competitive advantage over my competition and introduce my services to a larger corporate customer.

• Broadened my industry experience by working with a diverse range of businesses.

Galls Inc. an Aramark Company, 1992-2008

Liquidation Manager, 2004-2008

Developed company-wide liquidation program to profitably liquidate clearance and returned merchandise.

• Successfully reduced aged inventory for 40,000 products by 25%, $1 million, in the first year.

• Developed a dropped product process to reduce the need for extensive clearance efforts for future obsolete inventory

• Developed a stepped liquidation program by instituting processes for Return to vendor, Substitution, Internet clearance, quarterly Saturday Sale and Jobber programs to raise the profitability of liquidation of discontinued and returned items. Liquidation margin increased from 60% below cost to a plus 15% average margin.

• Analyzed monthly inventory numbers and forecast reserve data to accurately plan for corporate margin impact.

• Created a potential $1 million vendor participation co-op advertising program for the Merchandising department.

Senior Merchandise Director, 1996-2004

Created merchandise expansion categories for EMS and Fire/Rescue customers and subsequently managed this $50 million business.

• Co-managed the Merchandise department of 20 employees for 1 year when current Vice President left the company.

• Developed numerous private label products with 60% average margin.

• Trained two EMS and Fire professionals to successfully work in a business environment by teaching them the fundamentals of catalog merchandising and negotiation techniques.

• Created numerous sales reports and communication reports to help analyze our business, price more effectively and allow work to flow more smoothly.

• Provided pagination guidance to 12 person team to balance space and overall impact of catalog offers resulting in a more productive use of space as proven by square-inch analysis.

Merchandise Director, 1992-1996

Managed new product development, pricing and sales promotion for multiple lines of Public Safety merchandise

• Sourced all new products and merchandised new 100 page catalog selling to the Industrial Safety market

• Introduced new Emergency Medical category to Galls that added $4 million new business.

• Developed, positioned and introduced highly successful million dollar trauma kit program

• Coached new Merchandise Directors in square-inch analysis and pagination planning.

• Created new analytical reports to help evaluate sales results for various lines of merchandise.

• Negotiated partnership programs and cost savings with vendors that increased opportunities and margins each year by over 1% for each of my 4 categories.

Lab Safety Supply, 1988-1992

Product Manager, 1988-1992

Developed catalog strategy for Industrial Safety Product distributor.

Montgomery Ward, 1977-1988

Learned inventory replenishment skills along with those of catalog planning and promotion.


Southern Illinois University - Bachelor of Science Degree in Marketing, 1974

References will be furnished upon request

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