Lourdes Menendez - Marketing Exec

Lourdes M. Menendez

**** ** **** ******* ~ Miami, FL 33155

786-***-**** ~ **********@*****.***

QUALIFICATIONS

Results-oriented, dedicated marketing professional capable of managing multiple projects in a fast-paced, high pressure environment. A proven record of launching innovative and effective campaigns, experienced in generating significant leads and in research and analytics. Specialize in implementing promotional campaigns to build brand awareness and drive traffic. Adept in creating and managing databases and handling of all tactical details for both ad sales and subscription sales. Exceptionally organized, disciplined, and self-motivated. Possess both well developed inter-personal skills and a great ability to drive and direct others in team environment. Fluent in verbal and written English & Spanish. Experience with technical writing (RFPs, proposals, IOs), SEM/SEO. Proficient in Microsoft Word, Outlook, Works, Excel, PowerPoint, ACT, QuickFill, Photoshop, Dreamweaver, SurveyMonkey, Constant Contact, and Atlas AdManager.

EDUCATION

Florida International University / Miami, FL

Bachelors in Sociology/Anthropology, Dec. 06'

PROFESSIONAL EXPERIENCE

DailyMe, Inc / Hollywood, FL

Sales & Marketing Associate September 2008 – Present

• Work directly with VP of Sales & Marketing on day-to-day duties – handling of all aspects of marketing and online advertising for the site, both through ad networks (CPM, CPC, CPA) and direct sales.

• Handling of copywriting, artwork ideas in coordination with design team for marketing acquisition as well as promotional banners focused on site features, etc.

• Research and analyze site statistics, user interaction, and traffic through Google Analytics, internal stats, and survey results. Monitor changes, generate and maintain research reports and charts.

• Focus on social media efforts within several different networks to drive traffic as well as promote and educate others about the site.

Hispanic Market Weekly / Coral Gables, FL

Subscription Sales Representative/Web Researcher July 2007- September 2008

*Promoted from web researcher to subscription sales rep. Responsible for generating leads, product demonstrations over the phone and in person, and selling subscriptions to marketing and advertising executives involved in the Hispanic market.

*As web researcher…

o Worked directly under Subscription Sales Director, by prospecting for possible subscribers and once subscribed handling all subscriber customer service.

o Worked closely with National Sales Manager by researching and prospecting for possible advertisers, handling customer service for clients in terms of web-based sales delivery and contracts.

o Researched and analyzed business opportunities for B2B publication by evaluating target segments, competitors, and profitability.

o Development of publicity and promotional campaigns to support market initiatives, with focus on copywriting.

o Created, updated, and maintained all content for Agency, Accounts, Media, Research, & Event/Conferences directories on the website, as well as non-published directories.

Greenstreet Café / Coconut Grove, FL

Bartender/Server December 2004 – September 2008

Doral Golf Resort & Spa / Miami, FL

Room Service Captain / Bartender / Cocktailing April 2002 - December 2004

Optimum Contractors, Inc. / Coral Gables, FL

Administrative Sales & Marketing Assistant September 2000 - April 2002

*Managed sales and marketing campaign effectiveness through print ads, direct marketing, & exponential marketing. Coordinated projects & meetings with clients as well as administrative duties.

*Wrote and revised proposals, emails, & contracts. Composed and initiated correspondence with companies, clients, & inspectors. Checked deadlines, arranged appointments, handled scheduling of workers, & assigned jobs to staff.

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